I am an Amsterdam-based creative specializing in styling, creative direction, and social media. With a background in Fashion Branding (Amsterdam Fashion Institute), I bring together a strong strategic mindset and a sharp visual eye to create concepts that resonate across fashion, beauty, and lifestyle.
As a freelance creative, I have directed and styled campaigns for brands including Playboy Netherlands, PinkGellac, The Collectives, and La Pipe. My work spans from concept development and moodboards to execution on set, ensuring every project is visually consistent and on-brand. Beyond execution, I often collaborate with creative directors at a conceptual level, shaping narratives and aesthetics that strengthen brand identities.
Alongside campaign work, I manage social media channels for brands and creatives. For Songs of Siren, I grew the community from 0 to 33K followers within months, building a cohesive visual identity and content strategy that reached over 10 million views. I also support Velvet Pages and stylist Indiana Roma Voss with content creation and digital strategy, aligning their online presence with their creative vision.
Driven, hands-on, and forward-thinking, I thrive where creativity, culture, and strategy intersect — bringing stories to life through strong visuals and compelling digital storytelling.
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