UI/UX Design Project Freelancer at Itaú Easy

Engineered user-friendly banking applications specifically tailored for elderly and beginner users, emphasizing accessibility and simplicity. Constructed proto-personas derived from assumptions and interview insights. Executed UX research through interviews, empathy mapping, and benchmarking of digital banking applications. Applied the Double Diamond framework for structured discovery and delivery phases. Identified critical pain points related to visual hierarchy, menu clutter, and financial jargon. Drafted low-fidelity wireframes to validate architecture and flow logic. Developed high-fidelity, responsive screens using Figma (mobile and tablet versions). Facilitated usability testing and iterative design improvements to refine the final solution. Empowered older adults by dismantling technological barriers, fostering confidence in digital banking.

UI/UX Design Project Freelancer at Te Abraço

Orchestrated the creation of a secure and supportive platform designed to connect individuals with mental health resources and peer-to-peer emotional support. Developed user profiles through proto-personas and mapped the emotional journey of users. Outlined stakeholder roles from therapists to peer volunteers to ensure a comprehensive view of user interactions. Gathered qualitative data from prospective users through surveys and interviews, informing design decisions. Utilized the Double Diamond design process to frame and optimize the problem space. Created both low and high-fidelity wireframes focused on emotional safety and clarity of interface. Constructed a responsive prototype emphasizing trust, minimalism, and accessibility for users. Established a calming and user-friendly space where individuals can feel heard and supported during vulnerable moments.

UI/UX Designer at Itaú Easy

Leading UI/UX design for Itaú Easy project; conducted user research, pain-point analysis; created low- and high-fidelity wireframes and prototypes in Figma for mobile, tablet, and desktop; contributed to a banking app empowering elderly users and a supportive platform for mental health resources; established intuitive flows and accessibility; collaborated with cross-functional teams to deliver a calm, inclusive user journey across devices.

UI/UX Designer at Bank Easy

Led UX research, persona empathy mapping, wireframes, and prototyping across mobile, tablet, and desktop for a banking app. Conducted usability testing and iterative design improvements; created low- and high-fidelity prototypes using Figma; collaborated with stakeholders to ensure accessible, user-friendly banking tools. Built a calm, supportive design system to help elderly users navigate digital banking confidently.

UX/UI Designer at Freelance

Created and delivered two end-to-end UI/UX projects with a strong focus on accessibility, covering research, interaction design, prototyping, and usability testing. Created user flows, wireframes and high-fidelity prototypes in Figma. Applied WCAG principles for elderly and disabled users.

Makeup Artist / Visagist & Colorist at Freelance

Specialized in enhancing individual beauty through makeup, visagism analysis, and personalized color techniques.

Sales Assistant at KIKO MILANO

Provided personalized customer service by advising clients on products and makeup techniques. Contributed to achieving sales targets through promotion and upselling. Maintained visual merchandising to enhance the shopping experience and supported stock management to ensure product availability.

Assistente front-desk at Autoscuola Marchetti

Short-term administrative role focused on student data entry and record organization.

UX/UI Designer (Freelance) at Freelance

Created and delivered two end-to-end UI/UX projects with a strong focus on accessibility, covering research, interaction design, prototyping, and usability testing. Created user flows, wireframes and high-fidelity prototypes in Figma. Applied WCAG principles for elderly and disabled users.