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I’m a B2B marketing professional with 10+ years of experience driving multi-market campaigns and aligning marketing with sales to support pipeline growth. I focus on marketing operations, lead lifecycle management, and performance insights—bringing structure and clarity to processes that improve lead quality and conversion. In my current role, I design and execute content and event strategies across multiple markets (CZ, RO, HU, and the UK), manage Salesforce lead routing and tracking, and oversee landing pages and campaign assets across CMS platforms. Previously, I supported legal marketing and business development through RFP/pitch content, media and directory submissions, and targeted client outreach, as well as coordinated marketing and communication efforts in the publishing industry.…I’m a B2B marketing professional with 10+ years of experience driving multi-market campaigns and aligning marketing with sales to support pipeline growth. I focus on marketing operations, lead lifecycle management, and performance insights—bringing structure and clarity to processes that improve lead quality and conversion. In my current role, I design and execute content and event strategies across multiple markets (CZ, RO, HU, and the UK), manage Salesforce lead routing and tracking, and oversee landing pages and campaign assets across CMS platforms. Previously, I supported legal marketing and business development through RFP/pitch content, media and directory submissions, and targeted client outreach, as well as coordinated marketing and communication efforts in the publishing industry.

Clara Iulia Trașcǎ

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I’m a B2B marketing professional with 10+ years of experience driving multi-market campaigns and aligning marketing with sales to support pipeline growth. I focus on marketing operations, lead lifecycle management, and performance insights—bringing structure and clarity to processes that improve lead quality and conversion. In my current role, I design and execute content and event strategies across multiple markets (CZ, RO, HU, and the UK), manage Salesforce lead routing and tracking, and oversee landing pages and campaign assets across CMS platforms. Previously, I supported legal marketing and business development through RFP/pitch content, media and directory submissions, and targeted client outreach, as well as coordinated marketing and communication efforts in the publishing industry.…I’m a B2B marketing professional with 10+ years of experience driving multi-market campaigns and aligning marketing with sales to support pipeline growth. I focus on marketing operations, lead lifecycle management, and performance insights—bringing structure and clarity to processes that improve lead quality and conversion. In my current role, I design and execute content and event strategies across multiple markets (CZ, RO, HU, and the UK), manage Salesforce lead routing and tracking, and oversee landing pages and campaign assets across CMS platforms. Previously, I supported legal marketing and business development through RFP/pitch content, media and directory submissions, and targeted client outreach, as well as coordinated marketing and communication efforts in the publishing industry.

Available to hire

I’m a B2B marketing professional with 10+ years of experience driving multi-market campaigns and aligning marketing with sales to support pipeline growth. I focus on marketing operations, lead lifecycle management, and performance insights—bringing structure and clarity to processes that improve lead quality and conversion.

In my current role, I design and execute content and event strategies across multiple markets (CZ, RO, HU, and the UK), manage Salesforce lead routing and tracking, and oversee landing pages and campaign assets across CMS platforms. Previously, I supported legal marketing and business development through RFP/pitch content, media and directory submissions, and targeted client outreach, as well as coordinated marketing and communication efforts in the publishing industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Marketing Operations Specialist (CEE & UK) at Universal Robots

July 1, 2024 - Present

Design and execute content and demand-generation strategies to boost brand visibility and audience engagement across CZ, RO, HU and the UK. Organize seminars, conferences and corporate events, manage and localize international copy, and oversee the content calendar. Produce localized email marketing content based on engagement insights and manage Salesforce lead lifecycle (qualification, routing and pipeline tracking) across multiple markets to improve MQL-to-opportunity conversion. Track and analyze campaign performance, integrate lead data from events and campaigns into Salesforce, and develop/maintain landing pages and event promotions using Umbraco, Storyblok and WordPress. Coordinate cross-functional workflows in Asana and Teamwork and report key marketing metrics in weekly meetings to support company objectives.

Regional Marketing Advisor (part-time) at Kinstellar Law Firm

November 1, 2023 - Present

Create persuasive sales content for proposals, presentations and RFPs, and develop consistent templates and marketing collateral. Manage and enhance local marketing processes (pitches, presentations, CVs and credentials), write articles and conduct interviews, and cultivate relationships with media/press contacts. Streamline CRM processes using Nexl to track lead interactions and support business development. Coordinate seminars, conferences and corporate events, collaborate with multiple offices’ marketing teams, and support weekly business development discussions. Prepare materials for legal directories, review and edit marketing materials for clarity and consistency, and assist with daily regional marketing functions and project coordination.

Marketing & Communication Coordinator at Fischer International Book Distribution Center

May 1, 2018 - November 1, 2023

Develop and implement marketing strategies and manage social media presence across Facebook and LinkedIn, plus website and blog. Monitor social media industry trends and incorporate best practices. Plan and execute conferences, workshops, webinars and other special events, coordinate event marketing materials, and attend international book fairs and industry conferences. Build partnerships with school managers across the country and develop/maintain relationships with key clients. Produce creative marketing materials including catalogues, brochures and flyers.

Communications and Marketing Coordinator at Musat & Asociatii Law Firm

November 1, 2017 - May 1, 2018

Produce local pitch books, RFP responses and presentations, and support follow-up with key attorneys. Partner with attorneys to plan relevant presentation topics and develop substantive seminars that highlight attorney expertise. Plan and execute special events (social events, receptions and group sporting events) and identify opportunities to collaborate with trade associations to strengthen the firm’s profile. Update and maintain marketing materials including practice profiles, office resumes, attorney profiles and PowerPoint presentations. Coordinate directory submissions and surveys, gather and update deal/case data, conduct research on prospective targets and competition/conflicts, and coordinate with global legal marketing teams on content placement. Support local management with administrative tasks and budget-related responsibilities.

Marketing Advisor at Kinstellar Law Firm

June 1, 2013 - November 1, 2017

Maintain and update local marketing systems and assets such as pitches, slides, presentations, CVs and credentials. Develop internal and external newsletters, announcements and brochures, and prepare articles and interviews while maintaining media/press contacts. Prepare legal directory submissions and support partners’ business development activities. Conduct research, compile business development news and weekly reports, and identify target sectors/companies. Handle translations and market/client research, organize seminars and corporate events, and liaise with other offices’ marketing teams. Draft reporting for marketing activities and support regional projects and daily marketing operations including calendar maintenance and event/client gift coordination.

Legal & Know-How Assistant at Kinstellar Law Firm

January 1, 2011 - June 1, 2013

Support legal know-how operations through translations, proofreading, document editing and formatting, drafting documents and presentations, and managing lawyers’ calendars and scheduling. Prepare meeting materials, coordinate travel arrangements and handle financial duties. Prepare materials required for training sessions and maintain the know-how documentation updates.

English Teacher at Follow Me

September 1, 2008 - December 1, 2010

Teach English to children and adults, preparing course materials and evaluating students with constructive feedback. Organize events and participate in advertising campaigns, while typing and translating various training materials.