Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution. I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.…

Clare Graham

Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution. I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.…

Available to hire

Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution.

I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.

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Skills

Experience Level

Adobe Illustrator
Expert
Artwork
Expert
Branding
Expert
Adobe InDesign
Expert
Brand Identity
Expert
Adobe Photoshop
Expert
Poster
Expert
POS
Expert
Social Media Design
Intermediate
Logo
Intermediate
Brochure
Intermediate
Flyer
Intermediate
Presentation Design
Intermediate
Advert Design
Intermediate
Leadership
Intermediate
Microsoft Word
Intermediate
Microsoft Excel
Intermediate
Catalogue
Intermediate
Microsoft Powerpoint
Intermediate
Book Cover
Beginner
Figma
Beginner
Book Illustration
Beginner
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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Freelance
January 25, 2025 - Present
Brand Development | Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Artworking. Responsible for creating impactful design across all platforms for companies and brands both in-house and agency side. Key skills required were understanding brands and their brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
August 1, 2020 - December 20, 2024
Brand Development | Packaging Design | 360 Campaign Creation | Print & Digital Communication Integrated design position creating bold, cohesive design across print, digital, packaging, and retail environments for brands within the Brand Architekts portfolio. • Star moments: Lead the brand and packaging refreshes for Skinny Tan, Fish, and Super Facialist - revitalising their visual identities to give stronger impact both on-shelf and online.
Freelance Graphic Designer at Innovaderma & Professor Puzzle
March 30, 2020 - August 1, 2020
Packaging Design | 360 Campaign Creation | Print & Digital Communication | Brand Development
Lead Packaging Designer at Superdrug
March 1, 2016 - March 20, 2020
Packaging Design | NPD Concept Visualisation | Team Leadership & Organisation | Key Stakeholder Communication | Brand Development Responsible for all packaging design under the Superdrug brand, overseeing creative direction across multiple product categories in a fast-paced, high-pressure environment, managing budgets and launch deadlines. • Leading design concept through to completion, with the creation of detailed style guides and brand assets for Superdrugs biggest brands / categories including B. by Superdrug, Solait Bronzing and Supplements & Vitamins. • Conducted factory visits, press passes and managed final approvals of proofs and print samples ensuring design integrity and production quality. • Mentored and managed a junior designer, developing a structured growth plan, providing feedback, and scheduling workload to support efficiency and skill development. • Star moment: A bold redesign of the Solait Bronzing category which lead to a 200% increase in sales.
Freelance Graphic Designer at Various
June 1, 2015 - March 1, 2016
Brand Development | Packaging Design | 360 Campaign Creation | Print & Digital Communication | Artworking Clients include M&S, Bodyshop & Investec
Integrated Designer at Wowme Design
May 1, 2013 - June 27, 2015
Intergrated designer working across brands such as Sainsburys, CheeseStrings, Weetabix and Mr Crumb creating packaging, print and POS.
Haatch at Mid Weight Packaging Designer
September 27, 2010 - April 30, 2013
Integrated Graphic Designer at Red Creative
June 1, 2007 - September 30, 2010
Earlier integrated graphic design experience.

Education

bachelor (with Hons) illustration at university college falmouth
September 20, 2002 - September 20, 2005

Qualifications

Industry Experience

Healthcare, Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Software & Internet
    Skinny Tan Packaging Re Fresh
    Working with the CEO and head of brand I re aligned the brands offering. Creating clear ranges with easier consumer shopping journey. Skinny Tans branding has always been against the norm - colourful when the category was a sea of brown, a pattern when everyone else was plain. This was important to keep, however it needed to move on with the brand, I evolved the pattern to be used in different ways on different formats. I kept the bright colour palette but we rehired a few of the “orphan” products to create coherent ranges that could the colour block on shelf and have much more presence. Finally, Skinny Tans formulas weren’t just about tan they were about skincare too and the packaging needed to reflect this with a more premium skincare looking approach. Highlighting skin benefits as well as the tanning.…
    Superdrug Dry Shampoo Re Design
    The consumer market was changing - more males were buying into dry shampoo. Superdrug wanted to create a gender neutral offering appealing to both genders. I immediately removed all humans - hair, face everything. Removed all gender stereotypical fonts and focused on bold colour combinations (again avoiding stereo typical gender colour combinations). I focused the designs energy on the benefits. This allowed me to create a neutral and fun design that would appeal to both sexes.…
    Skinny Tan - Packaging and campaign launch
    Tanning drops are a huge part of Skinny Tans arsenal. Allowing the consumer to create their own level of tanning intensity. Cherry drops was their summer launch. Different to other products as this wasn’t about skin benefits it was more about the fun and the scent of them. The launch needed to reflect the dynamic and fun appeal of the product. Highlighting the scent as the key USP and also utilising the amazing formulation colour. The campaign was inspired by 50s pin ups and was bold, bright, cheeky and fun - just like the product.…
    7th Heaven Core Re design
    7th Heaven wanted to refresh its core face-mask range, moving away from AI-generated imagery and focusing on real people, ingredients and formulations. The redesign combines nostalgic 90s references with bold colour, playful typography and ingredient-led graphics. A model shoot was not an option so a big part of the project was how to use stock imagery effectively and make the models have a consistent look and feel. Using neon lighting effect illustrations nods back to a nostalgic 90s era, bold patterns and illustrations used in the background giving that fun and dynamic feel. Models pulling faces and having fun creates a fun and light hearted feel to the packaging. The title sits on a bright background creating focus and grounding for the text.…
    Super Facialist - PACKAGING DESIGN & DIGITAL LAUNCH FOR SLEEP SMART NIGHT RANGE
    Super Facialist formulated an ingredients complex specifically for a range of night creams. A logo and informative campaign was needed to educate consumers as well as excite them about this “world first” complex. The packaging and campaign needed to entice the consumer as well as take them on a journey to understand why this complex was special. The campaign needed to work across multiple ranges within the brand and compliment each ranges colour way. The ranges colour palettes came together to create a sunset colour palette so this was the basis for the backgrounds used. dusk lit cloudy skies with sun flares. Relaxing ethereal imagery that evoke a sense of calm. An abstracted glowing clock illustration plays with the compositions giving a nod to a “time of day” use.…
    Super Facialist Vegan Collagen Packaging & Launch Campaign
    The team at Super Facialist created a range using Vegan Collagen and needed packaging and a launch campaign that was enticing as well as educational. It needed to educate the consumer on vegan Collagen in an informal and easy to understand way. As the vegan Collagen derived from seaweed it was a logical step to create a campaign around this but rather than outright using seaweed I used textures and colours that emanated this feeling. Allowing the campaign to feel soft and flowing. Blues and teals anchored the campaign along with a bespoke font, giving it its own separate personality away from the brand itself. I also needed to create a suite of educational icons to be used on the website, product and supporting material that was easy and quick to understand. Along with a a kit of parts to be used across all platforms.…