Available to hire
I’m an experienced Senior Graphic Designer and Illustrator specializing in FMCG. I deliver dynamic, trend-aware and cost-effective design across retail packaging, campaigns, digital communications and branding.
I’m happy working anywhere—from in-house for brands, to agencies, to remote work from my Stroud studio. I’m comfortable liaising with stakeholders, suppliers and factories, presenting concepts, as well as art-directing photographers, illustrators and stylists. I can take control of projects from brief to completion and have experience mentoring junior designers and team members.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Freelance Graphic Designer
January 1, 2025 - PresentResponsible for creating impactful design across all platforms for companies and brands, both in-house and agency side. Focus on understanding brands and their brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
December 1, 2024 - September 11, 2025Managing design across all platforms for the brands under Brand Architekts umbrella. Creating design communication across print and digital communication, campaigns, packaging and retail. With the aim of creating coherent, strong brand identities.
Freelance Graphic Designer at Innovaderma | Professor Puzzle
August 1, 2021 - September 11, 2025Packaging Design; 360 Campaign Creation; Print Collateral; Digital Communication; Brand Development.
Lead Packaging Designer at Superdrug Ownbrand
March 1, 2020 - September 11, 2025Responsible for all packaging design within Superdrug Ownbrand. Designing high-profile ranges across multiple product categories in a fast-moving, high-pressure environment adhering to budgets and launch deadlines. Created style guides, attended factory visits and approved proofs and print samples. Mentored junior designer and led workload planning.
Freelance Graphic Designer at Bodyshop | M&S | Contiki Travel | Whippet UK | Nylon
March 1, 2016 - September 11, 2025Branding & packaging design across multiple clients; range development; artworking; print collateral; digital communications.
Branding & Packaging Designer at Wowme Design
June 1, 2015 - September 11, 2025Packaging design; range conceptualisation; artwork; in-store POS campaigns and experiential design; brand creation and on-pack promotions.
Mid Weight Designer at Haatch
May 1, 2013 - September 11, 2025Book design; packaging design; range conceptualisation; artwork; licenses and high street brands.
Graphic Designer at Red Creative
September 1, 2010 - September 11, 2025Photography retouching; print design; packaging; catalogue design; promotional material for FMCG giants and sports clubs.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2025 - PresentResponsible for creating impactful design across all platforms for companies and brands both in-house and agency side. Key skills required were understanding brands and their brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
December 1, 2024 - September 11, 2025Brand Development | Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Artworking. Managing design across all platforms for the brands under the Brand Architekts umbrella. Creating design communication across print and digital communication, campaigns, packaging and retail. With the aim of creating coherent, strong brand identities. Key projects included refreshing the packaging and branding for Skinny Tan, Fish and Super Facialist, realigning them within industry categories and improving on-shelf presence.
Freelance Graphic Designer at Innovaderma / Professor Puzzle
August 1, 2021 - September 11, 2025Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Brand Development.
Lead Packaging Designer at Superdrug Ownbrand
March 1, 2020 - September 11, 2025Responsible for all packaging design within Superdrug Ownbrand. Designing high-profile ranges across multiple product categories in a fast moving, high pressure environment adhering to budgets and launch deadlines. Working from concept through to completion creating style guides for each range for future use, attending factory visits and press passes and responsible for final sign off for proofs and print samples. Working with and mentoring the junior designer, creating a development plan for them as well as scheduling their workload. Researching trends and gathering information to present to the team to aid NPD development.
Freelance Graphic Designer at Bodyshop | M&S | Contiki Travel | Whippet UK | Nylon
March 1, 2016 - September 11, 2025Packaging Design | Range Conceptualisation | Artwork. Creating high quality innovative design for the retail market. I worked on brand creation, art direction, packaging, international on-pack promotions, in-store POS campaigns and experiential design.
Branding & Packaging Designer at Wowme Design
June 1, 2015 - September 11, 2025Packaging Design | Range Conceptualisation | Artwork. Creating high quality innovative design for the retail market. I worked on brand creation, art direction, packaging, international on-pack promotions, in-store POS campaigns and experiential design.
Mid Weight Designer at Haatch
May 1, 2013 - September 11, 2025Book Design | Packaging Design | Range Conceptualisation | Artwork. Package design for children’s books, puzzles, novelty gifts as well as promotional material. Working with licenses and high street brands.
Graphic Designer at Red Creative
September 1, 2010 - September 11, 2025Photography Retouching | Print Design | Packaging | Catalogue Design. Creating promotional material, merchandise and clothing designs for FMCG giants and sports clubs. M&S | Arsenal FC | Liverpool FC.
Design Lead at Brand Architekts
December 1, 2024 - September 11, 2025Brand development and packaging design across platforms; 360 campaigns, print and digital communications; focusing on coherent, strong brand identities. Key projects included refreshing packaging and branding for Skinny Tan, Fish and Super Facialist to improve shopping experience and on-shelf presence.
Design Lead at Brand Architekts
December 1, 2024 - September 11, 2025Brand Development, Packaging Design, 360 Campaign Creation, Print Collateral, Digital Communication. Managed design across platforms to create coherent, strong brand identities. Key projects included refreshing packaging and branding for Skinny Tan, Fish and Super Facialist to improve on shelf presence and shopping experience.
Freelance Graphic Designer at Innovaderma
August 1, 2021 - September 11, 2025Packaging Design, 360 Campaign Creation, Print Collateral, Digital Communication, Brand Development for Innovaderma.
Freelance Graphic Designer at Professor Puzzle
August 1, 2021 - September 11, 2025Packaging design, 360 campaign creation, print collateral, digital communication, brand development.
Lead Packaging Designer at Superdrug Ownbrand
March 1, 2020 - September 11, 2025Packaging design across multiple product categories; NPD concept visualization; creating style guides; attending factory visits; final sign-off for proofs and print samples. Mentored junior designer and developed development plans; conducted trend research and presented to aid NPD.
Freelance Graphic Designer at Bodyshop | M&S | Contiki Travel | Whippet UK | Nylon
March 1, 2016 - September 11, 2025Branding and packaging design for multiple clients; packaging design, range concept, artwork and campaigns.
Branding & Packaging Designer at Wowme Design
June 1, 2015 - September 11, 2025Packaging design, range conceptualisation, and artwork creating high-quality design for the retail market; on-pack promotions, in-store POS campaigns and experiential design.
Mid Weight Designer at Haatch
May 1, 2013 - September 11, 2025Book design, packaging design, range conceptualisation, artwork; licensing with major brands; Sainsbury's, M&S, Next, Dear Zoo.
Graphic Designer at Red Creative
September 1, 2010 - September 11, 2025Photography retouching, print design, packaging, catalogue design; created promotional material and merchandise; worked with M&S, Arsenal FC, Liverpool FC.
Freelance Graphic Designer at Freelance
January 25, 2025 - PresentBrand Development | Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Artworking. Responsible for creating impactful design across all platforms for companies and brands both in-house and agency side. Key skills required were understanding brands and their brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
December 1, 2024 - September 11, 2025Brand Development | Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication. Managing design across all platforms for the brands under the Brand Architekts umbrella. Creating design communication across print and digital communication, campaigns, packaging and retail. With the aim of creating coherent, strong brand identities. Key projects included refreshing the packaging and branding for Skinny Tan, Fish and Super Facialist, realigning them within the industry categories, creating an easier shopping experience and stronger brand presence on shelf.
Freelance Graphic Designer at Innovaderma | Professor Puzzle
August 1, 2021 - September 11, 2025Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Brand Development. Worked with Innovaderma and Professor Puzzle on packaging and campaigns to drive brand development.
Lead Packaging Designer at Superdrug Ownbrand
March 1, 2020 - September 11, 2025Packaging Design | NPD Concept Visualisation | Team Leadership & Organisation | Key Stakeholder Communication | Brand Development. Responsible for all packaging design within Superdrug Ownbrand, designing high-profile ranges across multiple product categories in a fast moving, high pressure environment adhering to budgets and launch deadlines. Working from concept through to completion creating style guides for each range for future use, attending factory visits and press passes and responsible for final sign off for proofs and print samples. Mentoring the junior designer, creating a development plan for them as well as scheduling their workload. Researching trends and gathering information to present to the team to aid NPD development.
Branding & Packaging Designer at Wowme Design
June 1, 2015 - September 11, 2025Packaging Design | Range Conceptualisation | Artwork. Creating high quality innovative design for the retail market. I worked on everything from brand creation, art direction, packaging, international on-pack promotions, in-store POS campaigns and experiential design. Kerry Foods | Sainsbury’s | Mr Crumb | Lily O’Brien’s | WWE
Mid Weight Designer at Haatch
May 1, 2013 - September 11, 2025Book Design | Packaging Design | Range Conceptualisation | Artwork. Package design for children’s books, puzzles, novelty gifts as well as promotional material. Working with Licenses and high street brands including M&S, Sainsbury’s, Next, Dear Zoo.
Graphic Designer at Red Creative
September 1, 2010 - September 11, 2025Photography Retouching | Print Design | Packaging | Catalogue Design. Creating promotional material, merchandise and clothing designs for FMCG giants and sports clubs. M&S | Arsenal FC | Liverpool FC
Freelance Graphic Designer at Self-employed (Freelance)
January 25, 2025 - PresentResponsible for creating impactful design across all platforms for companies and brands, including brand development, packaging, 360 campaigns, print collateral, digital communication and artworking. Focused on brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
December 1, 2024 - September 11, 2025Managing design across all platforms for the brands under the Brand Architekts umbrella. Creating coherent, strong brand identities across print and digital communication, campaigns, packaging and retail with the aim of cohesive brand storytelling.
Freelance Graphic Designer at Innovaderma
August 1, 2021 - September 11, 2025Packaging design, 360 campaign creation, print collateral, digital communication and brand development for Innovaderma.
Freelance Graphic Designer at Professor Puzzle
August 1, 2021 - September 11, 2025Packaging design, 360 campaign creation, print collateral, digital communication and brand development for Professor Puzzle.
Lead Packaging Designer at Superdrug Ownbrand
March 1, 2020 - September 11, 2025Responsible for all packaging design within Superdrug Ownbrand. Designing high-profile ranges across multiple product categories, creating style guides for future use, attending factory visits and press passes, and final sign-off for proofs and print samples. Mentored junior designer and contributed to NPD through trend research.
Freelance Graphic Designer at Various Clients
March 1, 2016 - September 11, 2025Freelance work for Bodyshop, M&S, Contiki Travel, Whippet UK, Nylon; branding, packaging, campaigns and artwork across multiple retail brands.
Branding & Packaging Designer at Wowme Design
June 1, 2015 - September 11, 2025Packaging design, range conceptualisation and artwork for clients including Kerr y Foods, Sainsbury's, Mr Crumb, Lily O’Briens and WWE; involved in international on-pack promotions and in-store POS campaigns and experiential design.
Mid Weight Designer at Haatch
May 1, 2013 - September 11, 2025Book design, packaging design, range conceptualisation and artwork; licensing and collaboration with licenses and high street brands.
Graphic Designer at Red Creative
September 1, 2010 - September 11, 2025Photography retouching, print design, packaging and catalogue design; promoted promotional material, merchandise and clothing designs for FMCG giants and sports clubs (e.g., M&S, Arsenal FC, Liverpool FC).
Freelance Graphic Designer at Self-employed
January 1, 2025 - PresentCurrent freelance designer providing Brand Development, Packaging Design, 360 Campaign Creation, Print Collateral and Digital Communication. Experienced across in-house and agency environments with a focus on brand strategy, concept development, versatility and clear communication.
Design Lead at Brand Architekts
December 1, 2024 - September 12, 2025Brand Development, Packaging Design, 360 Campaign Creation, Print Collateral and Digital Communication. Managed design across print and digital channels to create coherent, strong brand identities. Key projects included refreshing packaging and branding for Skinny Tan, Fish and Super Facialist to improve on-shelf presence and category positioning.
Freelance Graphic Designer at Innovaderma
August 1, 2021 - September 12, 2025Packaging Design, 360 Campaign Creation, Print Collateral, Digital Communication, Brand Development for Innovaderma.
Freelance Graphic Designer at Professor Puzzle
August 1, 2021 - September 12, 2025Packaging Design, 360 Campaign Creation, Print Collateral, Digital Communication, Brand Development for Professor Puzzle.
Lead Packaging Designer at Superdrug Ownbrand
March 1, 2020 - September 12, 2025Packaging design across multiple product categories, NPD concept visualisation, team leadership and stakeholder communication. Created style guides, attended factory visits, and oversaw proofs and print samples. Mentored junior designer and contributed to trend research for NPD.
Freelance Graphic Designer at Self-employed
March 1, 2016 - September 12, 2025Freelance work for Bodyshop, M&S, Contiki Travel, Whippet UK and Nylon, including branding, packaging, and marketing collateral.
Branding & Packaging Designer at Wowme Design
June 1, 2015 - September 12, 2025Packaging design, range conceptualisation and artwork. Worked on brand creation, art direction, packaging, international on-pack promotions, in-store POS campaigns and experiential design for clients including Kerry Foods, Sainsbury’s, Mr Crumb, Lily O’Brien’s and WWE.
Mid Weight Designer at Haatch
May 1, 2013 - September 12, 2025Book Design, Packaging Design, Range Conceptualisation and Artwork. Worked with licenses and high street brands (M&S, Sainsbury’s, Next, Dear Zoo).
Graphic Designer at Red Creative
September 1, 2010 - September 12, 2025Photography Retouching, Print Design, Packaging and Catalogue Design. Created promotional material, merchandise and clothing designs for FMCG brands and sports clubs (M&S, Arsenal FC, Liverpool FC).
Education
bachelor (with Hons) illustration at university college falmouth
September 20, 2002 - September 20, 2005Qualifications
Industry Experience
Healthcare, Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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