Available to hire
Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution.
I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Freelance Graphic Designer at Freelance
January 25, 2025 - PresentBrand Development | Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Artworking.
Responsible for creating impactful design across all platforms for companies and brands both in-house and agency side. Key skills required were understanding brands and their brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
August 1, 2020 - December 20, 2024Brand Development | Packaging Design | 360 Campaign Creation | Print &
Digital Communication
Integrated design position creating bold, cohesive design across print, digital,
packaging, and retail environments for brands within the Brand Architekts
portfolio.
• Star moments: Lead the brand and packaging refreshes for Skinny Tan, Fish,
and Super Facialist - revitalising their visual identities to give stronger impact
both on-shelf and online.
Freelance Graphic Designer at Innovaderma & Professor Puzzle
March 30, 2020 - August 1, 2020Packaging Design | 360 Campaign Creation | Print & Digital Communication |
Brand Development
Lead Packaging Designer at Superdrug
March 1, 2016 - March 20, 2020Packaging Design | NPD Concept Visualisation | Team Leadership &
Organisation | Key Stakeholder Communication | Brand Development
Responsible for all packaging design under the Superdrug brand, overseeing
creative direction across multiple product categories in a fast-paced,
high-pressure environment, managing budgets and launch deadlines.
• Leading design concept through to completion, with the creation of detailed
style guides and brand assets for Superdrugs biggest brands / categories
including B. by Superdrug, Solait Bronzing and Supplements & Vitamins.
• Conducted factory visits, press passes and managed final approvals of
proofs and print samples ensuring design integrity and production quality.
• Mentored and managed a junior designer, developing a structured growth
plan, providing feedback, and scheduling workload to support efficiency and
skill development.
• Star moment: A bold redesign of the Solait Bronzing category which lead to
a 200% increase in sales.
Freelance Graphic Designer at Various
June 1, 2015 - March 1, 2016Brand Development | Packaging Design | 360 Campaign Creation | Print &
Digital Communication | Artworking
Clients include M&S, Bodyshop & Investec
Integrated Designer at Wowme Design
May 1, 2013 - June 27, 2015Intergrated designer working across brands such as Sainsburys, CheeseStrings, Weetabix and Mr Crumb creating packaging, print and POS.
Haatch at Mid Weight Packaging Designer
September 27, 2010 - April 30, 2013Integrated Graphic Designer at Red Creative
June 1, 2007 - September 30, 2010Earlier integrated graphic design experience.
Education
bachelor (with Hons) illustration at university college falmouth
September 20, 2002 - September 20, 2005Qualifications
Industry Experience
Healthcare, Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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