Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution. I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.

Clare Graham

Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution. I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.

Available to hire

Senior Graphic Designer with 15+ years’ experience creating FMCG packaging, branding, and multi-channel campaigns. I’m passionate about delivering creative concepts that balance innovation with commercial success—always keeping brand integrity at the centre of every execution.

I work across print, digital and retail, moving quickly from insight-led concept through to print-ready artwork and brand assets. I enjoy collaborating in fast-paced environments, pivoting across brand/packaging/e-commerce/POS needs with ease, and leading projects end to end—supported by strong technical skills across Adobe Creative Suite and Figma.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Freelance
January 25, 2025 - Present
Brand Development | Packaging Design | 360 Campaign Creation | Print Collateral Digital Communication | Artworking. Responsible for creating impactful design across all platforms for companies and brands both in-house and agency side. Key skills required were understanding brands and their brand strategy, conceptual and strategic thinking, versatility, flexibility and clear communication.
Design Lead at Brand Architekts
August 1, 2020 - December 20, 2024
Brand Development | Packaging Design | 360 Campaign Creation | Print & Digital Communication Integrated design position creating bold, cohesive design across print, digital, packaging, and retail environments for brands within the Brand Architekts portfolio. • Star moments: Lead the brand and packaging refreshes for Skinny Tan, Fish, and Super Facialist - revitalising their visual identities to give stronger impact both on-shelf and online.
Freelance Graphic Designer at Innovaderma & Professor Puzzle
March 30, 2020 - August 1, 2020
Packaging Design | 360 Campaign Creation | Print & Digital Communication | Brand Development
Lead Packaging Designer at Superdrug
March 1, 2016 - March 20, 2020
Packaging Design | NPD Concept Visualisation | Team Leadership & Organisation | Key Stakeholder Communication | Brand Development Responsible for all packaging design under the Superdrug brand, overseeing creative direction across multiple product categories in a fast-paced, high-pressure environment, managing budgets and launch deadlines. • Leading design concept through to completion, with the creation of detailed style guides and brand assets for Superdrugs biggest brands / categories including B. by Superdrug, Solait Bronzing and Supplements & Vitamins. • Conducted factory visits, press passes and managed final approvals of proofs and print samples ensuring design integrity and production quality. • Mentored and managed a junior designer, developing a structured growth plan, providing feedback, and scheduling workload to support efficiency and skill development. • Star moment: A bold redesign of the Solait Bronzing category which lead to a 200% increase in sales.
Freelance Graphic Designer at Various
June 1, 2015 - March 1, 2016
Brand Development | Packaging Design | 360 Campaign Creation | Print & Digital Communication | Artworking Clients include M&S, Bodyshop & Investec
Integrated Designer at Wowme Design
May 1, 2013 - June 27, 2015
Intergrated designer working across brands such as Sainsburys, CheeseStrings, Weetabix and Mr Crumb creating packaging, print and POS.
Haatch at Mid Weight Packaging Designer
September 27, 2010 - April 30, 2013
Integrated Graphic Designer at Red Creative
June 1, 2007 - September 30, 2010
Earlier integrated graphic design experience.

Education

bachelor (with Hons) illustration at university college falmouth
September 20, 2002 - September 20, 2005

Qualifications

Industry Experience

Healthcare, Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Software & Internet