4+ years in UX has taught me that most friction users encounter while interacting with products comes from pushing pixels with no metrics to back it up. I started as a UI designer because I cared about how things looked. I moved into UX research when I realized it mattered more how they worked. I became a product designer because I wanted to close the gap between insight and execution. Now I do both and have helped organisations and solo founders build across B2B, consumer apps, zero-to-one products, and enterprise solutions. I've worked in fast-moving teams, turned vague ideas into shipped features, and made it my job to ask "Why?" until we hit something real. I believe in research, but also in momentum as insights are only useful when they fuel action. I'm currently building Fern, a product I co-founded with friends in the Agriculture sector, and I'm still open to collaborating with founders, PMs, and engineers in other niches who value clarity, speed, and actually shipping.…4+ years in UX has taught me that most friction users encounter while interacting with products comes from pushing pixels with no metrics to back it up. I started as a UI designer because I cared about how things looked. I moved into UX research when I realized it mattered more how they worked. I became a product designer because I wanted to close the gap between insight and execution. Now I do both and have helped organisations and solo founders build across B2B, consumer apps, zero-to-one products, and enterprise solutions. I've worked in fast-moving teams, turned vague ideas into shipped features, and made it my job to ask "Why?" until we hit something real. I believe in research, but also in momentum as insights are only useful when they fuel action. I'm currently building Fern, a product I co-founded with friends in the Agriculture sector, and I'm still open to collaborating with founders, PMs, and engineers in other niches who value clarity, speed, and actually shipping.WWWW…