CLARE KNOWLES
Hi, I'm Clare Knowles, Design Director at Total Design. I specialise in shaping brand experiences from signage and hospitality to fan journeys and event branding for major sports and live events.
About
Hi, I’m Clare Knowles, Design Director at Total Design. I specialise in shaping brand experiences from signage and hospitality to fan journeys and event branding for major sports and live events.
Over the years I’ve collaborated with the European Tour, Red Sky at Night, Wasserman Live, ECB and more to deliver cohesive look and feel across venues, transport hubs and in-bowl experiences. When not designing, I love building teams, pushing creative boundaries and making complex events feel effortless for fans.
- 9 years' experience
- Joined July 2026
Skills· 39
- Dropbox
- Poster
- Microsoft Powerpoint
- Presentation Design
- Signage
- Magazine
- Logo
- Line Art
- Letterhead
- Slack Workflow
- GPT
- Flyer
- Composition
- SVG
- Branding
- Brand Identity
- Banner
- Artwork
- AI Images
- Advert Design
Adobe Photoshop
Adobe InDesign
Adobe Illustrator- Topaz
- Leadership
- Slide Deck
- ChatGPT
- Adobe Firefly
- Claude
Instagram- Quora
- Adobe Dimenson
Figma- Microsoft Office
- Microsoft Excel
- Social Media Design
- Monday
Industry experience
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Consumer Goods
- Non-Profit Organization
- Other
Work experience
We Got Game experiential activation and collateral in collaboration with ECB and Red Sky at Night Events; involved in event look and feel, digital campaigns, and activation support; ongoing freelance design collaboration with Wasserman brands and properties (2024–present).
Created a full creative toolkit for event look and feel for Paddy Power World Darts Championship (2018 & 2023–2024); Lidl on the Road (2022–2024); We Got Game (2022–2025); digital campaigns and event look and feel; freelance design support with Wasserman Brands and Properties (2024–present).
Designed and produced fan activation journeys; led fan zone creative direction, opening ceremony and design support for the Women’s Cricket World Cup 2017; Cricket World Cup 2019; Netball World Cup 2019; designed and produced fan activation journeys across 11 venues from transport hubs to in-bowl experiences.
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