Hi, I'm Clare Knowles, Design Director at Total Design. I specialise in shaping brand experiences from signage and hospitality to fan journeys and event branding for major sports and live events. Over the years I've collaborated with the European Tour, Red Sky at Night, Wasserman Live, ECB and more to deliver cohesive look and feel across venues, transport hubs and in-bowl experiences. When not designing, I love building teams, pushing creative boundaries and making complex events feel effortless for fans.

CLARE KNOWLES

Hi, I'm Clare Knowles, Design Director at Total Design. I specialise in shaping brand experiences from signage and hospitality to fan journeys and event branding for major sports and live events. Over the years I've collaborated with the European Tour, Red Sky at Night, Wasserman Live, ECB and more to deliver cohesive look and feel across venues, transport hubs and in-bowl experiences. When not designing, I love building teams, pushing creative boundaries and making complex events feel effortless for fans.

Available to hire

Hi, I’m Clare Knowles, Design Director at Total Design. I specialise in shaping brand experiences from signage and hospitality to fan journeys and event branding for major sports and live events.

Over the years I’ve collaborated with the European Tour, Red Sky at Night, Wasserman Live, ECB and more to deliver cohesive look and feel across venues, transport hubs and in-bowl experiences. When not designing, I love building teams, pushing creative boundaries and making complex events feel effortless for fans.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Freelance Designer at Red Sky at Night Events
January 1, 2022 - Present
We Got Game experiential activation and collateral in collaboration with ECB and Red Sky at Night Events; involved in event look and feel, digital campaigns, and activation support; ongoing freelance design collaboration with Wasserman brands and properties (2024–present).
Freelance Creative Lead / Designer at Wasserman Live
January 1, 2018 - December 31, 2024
Created a full creative toolkit for event look and feel for Paddy Power World Darts Championship (2018 & 2023–2024); Lidl on the Road (2022–2024); We Got Game (2022–2025); digital campaigns and event look and feel; freelance design support with Wasserman Brands and Properties (2024–present).
Design and Production Director at Red Sky at Night Events
January 1, 2017 - Present
Designed and produced fan activation journeys; led fan zone creative direction, opening ceremony and design support for the Women’s Cricket World Cup 2017; Cricket World Cup 2019; Netball World Cup 2019; designed and produced fan activation journeys across 11 venues from transport hubs to in-bowl experiences.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Other