Senior Account Manager & Video and Live streaming Production Manager at TheNewsMarket

Led planning and execution of multimedia projects for high-profile clients, including budgeting, resource management, pre- and post-production, and reporting. Drove global media coverage via impactful videos, podcasts, virtual and hybrid events, and interviews. Notable achievements include PwC press conference show at Davos generating over 50% share of voice among professional services firms; shaped Lamborghini video content and live interviews for model launches; oversaw the launch of 10 online newsrooms (SaaS) across brands and languages; led a 24/7, 10-person digital content team across UK, US, and India.

Account Executive at TheNewsMarket

Managed client relationships and coordinated multimedia projects and livestreams for a diverse roster, including Lamborghini, PwC, IKEA, CNH, Euro NCAP, GLS, German Foreign Office, Toyota and adidas. Responsibilities included budgeting, resource allocation, pre- and post-production oversight, and performance reporting.

Trade Marketing Coordinator at Smartbox

Amplified company and customer revenues through strategic planning and execution of trade marketing activities across specialist, grocery, and travel agency channels; implemented promotional offers and contests to drive customer engagement and sales. Supported marketing activities including brand videos, catalogs, and product tests.

Trade Marketing Coordinator at The Walt Disney Company Italia

Planned and implemented promotional campaigns, including the largest national activity; contributed to a 20% growth in the home video market share and 70% growth in the books segment; enhanced product visibility through events and on-shelf branding.

Marketing and Trade Marketing Intern at Club Med

Supported marketing campaigns and trade marketing activities; assisted with brand videos, catalogs and product tests; contributed to events and shelf branding.

Senior Account Manager & Video and Live Streaming Production Manager at TheNewsMarket

Plan and execute multimedia projects for high-profile clients, delivering video, podcasts, virtual and hybrid events, and interviews to achieve global media coverage. Responsibilities included budgeting, resource management, pre- and post-production management, and reporting. Led the first 24/7 10-person digital content team across UK, US and India and managed over 10 online newsrooms (SaaS) with multi-brand and multi-language sites. Notable work includes PwC press conference livestream and Lamborghini model launches.

Account Executive at TheNewsMarket

Managed client portfolios including Lamborghini, PwC, IKEA, CNH, Euro NCAP, GLS, German Foreign Office, Toyota and adidas; planned and executed multimedia projects to secure media coverage.

Trade Marketing Coordinator at Smartbox

Amplified revenues through strategic trade marketing activities across specialist, grocery, and travel agency channels; supported marketing activities including brand videos, catalogs, and product tests.

Trade Marketing Coordinator at The Walt Disney Company Italia

Planned and implemented promotional campaigns, including the largest national activity; increased Disney's market share with 20% growth in home video and 70% growth in the books segment; enhanced product visibility through events and shelves branding.