I am a data-driven professional with a background in Hospitality and Management and a Postgraduate Program in Digital Marketing and Analytics at NOVA IMS. I have experience in financial operations and data analysis at BNP Paribas, with strong analytical, organizational, and problem-solving skills. I developed a hands-on e-commerce project—a fully online plant store—by creating a Shopify website, managing Google Ads and social media campaigns, and implementing SEO strategies. My goal is to leverage data-driven marketing to drive measurable growth. I am eager to join a digital marketing team where analytical thinking, creativity, and strategy converge. With hands-on project experience across e-commerce, paid media, and content strategy, I bring a collaborative mindset and a passion for turning insights into impact. I’m excited to contribute to campaigns that boost visibility, engagement, and conversions.

Cláudia Caires

I am a data-driven professional with a background in Hospitality and Management and a Postgraduate Program in Digital Marketing and Analytics at NOVA IMS. I have experience in financial operations and data analysis at BNP Paribas, with strong analytical, organizational, and problem-solving skills. I developed a hands-on e-commerce project—a fully online plant store—by creating a Shopify website, managing Google Ads and social media campaigns, and implementing SEO strategies. My goal is to leverage data-driven marketing to drive measurable growth. I am eager to join a digital marketing team where analytical thinking, creativity, and strategy converge. With hands-on project experience across e-commerce, paid media, and content strategy, I bring a collaborative mindset and a passion for turning insights into impact. I’m excited to contribute to campaigns that boost visibility, engagement, and conversions.

Available to hire

I am a data-driven professional with a background in Hospitality and Management and a Postgraduate Program in Digital Marketing and Analytics at NOVA IMS. I have experience in financial operations and data analysis at BNP Paribas, with strong analytical, organizational, and problem-solving skills. I developed a hands-on e-commerce project—a fully online plant store—by creating a Shopify website, managing Google Ads and social media campaigns, and implementing SEO strategies. My goal is to leverage data-driven marketing to drive measurable growth.

I am eager to join a digital marketing team where analytical thinking, creativity, and strategy converge. With hands-on project experience across e-commerce, paid media, and content strategy, I bring a collaborative mindset and a passion for turning insights into impact. I’m excited to contribute to campaigns that boost visibility, engagement, and conversions.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Portuguese
Fluent
English
Fluent
French
Beginner

Work Experience

Senior Settlement Officer at BNP Paribas
October 1, 2022 - October 28, 2025
Responsible for analyzing and executing financial transactions, ensuring operational accuracy. Collaborated with international teams to improve workflows and reduce processing errors. Strengthened analytical and problem-solving abilities, applicable to data-driven marketing.
Receptionist (Internship) at Pestana Palms Hotel
August 31, 2021 - August 31, 2021
Assisted in front-office operations and guest relations. Supported the hotel’s social media management to improve online visibility.
F&B Assistant (Internship) at Galo Resort Hotels
February 28, 2021 - February 28, 2021
Supported order processing, invoicing and purchasing management. Collaborated with operational teams to enhance customer satisfaction.

Education

Postgraduate Program at NOVA Information Management School
September 1, 2024 - July 1, 2025
Master’s Degree at ISCTE – IUL Business School
September 1, 2021 - December 31, 2023
Bachelor’s Degree at University of Madeira
September 1, 2018 - November 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Financial Services, Professional Services, Media & Entertainment, Software & Internet