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South African-born and raised PR, Marketing & Social Media professional with experience developing integrated brand and communications strategies across luxury tourism, hospitality, lifestyle, and FMCG. I bring an international perspective from working with brands across Eastern and Southern Africa and the United Kingdom, helping build meaningful brands. I specialise in public relations, marketing strategy, social media management, and content creation, combining strategic thinking with creativity to deliver campaigns that drive brand awareness, engagement, and growth. I’m passionate about storytelling and building strong relationships, and I enjoy work that leaves a lasting impression.…South African-born and raised PR, Marketing & Social Media professional with experience developing integrated brand and communications strategies across luxury tourism, hospitality, lifestyle, and FMCG. I bring an international perspective from working with brands across Eastern and Southern Africa and the United Kingdom, helping build meaningful brands. I specialise in public relations, marketing strategy, social media management, and content creation, combining strategic thinking with creativity to deliver campaigns that drive brand awareness, engagement, and growth. I’m passionate about storytelling and building strong relationships, and I enjoy work that leaves a lasting impression.

Claudia de Agrela

Social Media Manager, Marketing Strategist, Content Creator, +4

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South African-born and raised PR, Marketing & Social Media professional with experience developing integrated brand and communications strategies across luxury tourism, hospitality, lifestyle, and FMCG. I bring an international perspective from working with brands across Eastern and Southern Africa and the United Kingdom, helping build meaningful brands. I specialise in public relations, marketing strategy, social media management, and content creation, combining strategic thinking with creativity to deliver campaigns that drive brand awareness, engagement, and growth. I’m passionate about storytelling and building strong relationships, and I enjoy work that leaves a lasting impression.…South African-born and raised PR, Marketing & Social Media professional with experience developing integrated brand and communications strategies across luxury tourism, hospitality, lifestyle, and FMCG. I bring an international perspective from working with brands across Eastern and Southern Africa and the United Kingdom, helping build meaningful brands. I specialise in public relations, marketing strategy, social media management, and content creation, combining strategic thinking with creativity to deliver campaigns that drive brand awareness, engagement, and growth. I’m passionate about storytelling and building strong relationships, and I enjoy work that leaves a lasting impression.

Available to hire

South African-born and raised PR, Marketing & Social Media professional with experience developing integrated brand and communications strategies across luxury tourism, hospitality, lifestyle, and FMCG. I bring an international perspective from working with brands across Eastern and Southern Africa and the United Kingdom, helping build meaningful brands.

I specialise in public relations, marketing strategy, social media management, and content creation, combining strategic thinking with creativity to deliver campaigns that drive brand awareness, engagement, and growth. I’m passionate about storytelling and building strong relationships, and I enjoy work that leaves a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance PR & Marketing Consultant

January 1, 2025 - Present

Self-employed PR and marketing consultant providing strategy and campaign execution. Managed media relations and brand partnerships, digital marketing and content creation, and social media management and copywriting (press releases, blogs, and newsletters). Handled client relationship management and account/project coordination, including campaign delivery for clients such as Giraff Macadamia Milk UK.

PR & Marketing Manager - Travel & Tourism Industry at Proactive Hospitality Solutions

January 1, 2021 - Present

Public relations & marketing strategy and execution for travel and tourism clients. Responsible for media relations, editorial and advertising integration, social media content creation and scheduling, community management, influencer liaison, and event coordination. Developed and executed campaigns to raise brand awareness, drive bookings, and enhance guest experiences. Coordinated reporting and performance metrics for management and clients, ensuring consistent brand messaging across channels.

Freelance PR Account Executive

January 1, 2019 - January 1, 2020

Delivered PR campaign support and event listing curation for clients/projects. Responsibilities included copywriting and editorial pitching, and supporting event coordination and delivery to ensure brand visibility and engagement.

PR & Social Media Manager - Consumer & Brand PR at Paddington Station PR

January 1, 2017 - January 1, 2021

Developed PR plans and executed brand reputation initiatives through press release dissemination and media pitching. Managed media relations with media lists and delivered PR campaigns focused on brand building and awareness. Supported high-end guest service operations in a fast-paced nightlife environment, coordinating event operations and VIP experiences to enhance brand reputation.

Digital Marketer & Content Creator at Self-Employed / Freelance

January 1, 2017 - January 1, 2021

Digital marketing and content creation with a focus on social media content creation, scheduling, and community management. Wrote media snippets, created project and event content, and coordinated project and event execution. Managed influencer coordination and client engagements, contributing to improved brand visibility and engagement across platforms.

Hostess Manager at Harringtons Cocktail Lounge

January 1, 2017 - January 1, 2019

Oversaw guest experience, managed bookings, reservations and private functions. Coordinated front-of-house operations and client satisfaction. Compiled weekly operational reports for management to optimize service delivery and guest flow.