Strategic Digital & Media Manager with 14+ years of experience driving growth across global brands and agile startups. Passionate about innovation, data-driven strategies, and continuous learning.

Claudia Di Matteo

Strategic Digital & Media Manager with 14+ years of experience driving growth across global brands and agile startups. Passionate about innovation, data-driven strategies, and continuous learning.

Available to hire

Strategic Digital & Media Manager with 14+ years of experience driving growth across global brands and agile startups.
Passionate about innovation, data-driven strategies, and continuous learning.

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Digital Performance Manager at Perrigo Italy
December 31, 2023 - October 13, 2025
Led cross-functional and cross-country projects, ensuring strategic alignment and execution. Defined and managed digital marketing budgets in collaboration with key stakeholders. Drove the full campaign life cycle from strategic planning to performance analysis. Actively contributed to sustainability initiatives and served as an internal trainer to support team development and knowledge sharing.
Campaign Manager at MGVision Srl
December 31, 2021 - October 13, 2025
Managed all Italian digital campaigns, ensuring accurate reporting and performance tracking. Focused on maximizing volume and optimizing budget allocation. Built and maintained relationships with international affiliates to drive acquisition and growth.
Campaign Manager at Digital GoCertifications
December 31, 2019 - October 13, 2025
Led a team of 3 in the development and execution of digital marketing strategies. Oversaw end-to-end project management with a strong focus on performance and client satisfaction.
Digital Marketing & Customer Acquisition at Neo Mobile
December 31, 2017 - October 13, 2025
Strategic Digital Media Manager with 13+ years of experience driving growth across global brands and agile startups. Passionate about innovation, data-driven strategies, and continuous learning.
Marketing & Business Development Specialist at General Motors
December 31, 2014 - October 13, 2025
Contributed to marketing initiatives and business development efforts within the Italian market.
Marketing & Business Development Specialist at Planet Payment
December 31, 2014 - October 13, 2025
Led marketing and business development initiatives to expand market reach and partnerships.

Education

Master in Marketing Management at La Sapienza University, Rome
January 11, 2030 - October 13, 2025
Bachelor's Degree in Communications and Advertising at La Sapienza University, Rome
January 11, 2030 - October 13, 2025

Qualifications

Master in Marketing Management
January 11, 2030 - October 13, 2025
Bachelor's Degree in Communications and Advertising
January 11, 2030 - October 13, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Consumer Goods, Professional Services

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

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