Claudia Mihaela Hirjan

Launched and led operations for the Spanish footwear brand RIA Menorca while developing Avarca into a successful multi-brand retail business serving both B2B and B2C channels. Oversaw brand partnerships, merchandise planning, marketing campaigns, customer experience and commercial strategy. Forecasted demand, optimized stock levels and assortments, and analyzed sales performance to guide strategic actions. Planned and executed marketing campaigns across digital and offline channels; oversaw budgeting, P&L monitoring, and financial reporting. Led a cross-functional team focused on customer communication, content creation, and sales support. Conducted competitive and market research to inform pricing and positioning. Tested and optimized digital content and social media for engagement and conversion.

Continued key responsibilities from previous role including event coordination, stakeholder management, and logistics, while also acting on behalf of the OIF Head of Mission and representing the Organization in working groups and events addressing community and CSR initiatives. Managed budgets and expenses, analyzed sponsorship requests, organized press conferences, supported recruitment of International Volunteers of Francophonie, and ensured timely delivery of high-level events with notable attendees.

Managed and organized various events and projects in cooperation with local and international partners, aligned with OIF priorities and strategy. Maintained relationships with diplomatic corps, Romanian ministries, media, NGOs, and PR agencies. Established event goals, negotiated contracts, and managed supplier relationships. Ensured on-time and on-budget delivery of projects and oversaw volunteering initiatives, logistics, and CSR activities.