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I am Claudia Mihaela Hirjan, an experienced Merchandise & Marketing Manager with a proven track record in B2B and B2C growth, brand launches, and P&L optimization. I thrive on cross-functional collaboration, data-driven decision-making, and hands-on problem solving. Fluent in French and English, I excel at building strong partnerships, forecasting demand, and leading multi-brand retail initiatives. Most recently, I launched and led operations for AVARCA Sandale's RIA Menorca project and helped transform Avarca into a thriving multi-brand retail business serving both B2B and B2C channels. I am passionate about leveraging market insights to optimize product assortments, campaigns, and customer experiences while driving profitability.…I am Claudia Mihaela Hirjan, an experienced Merchandise & Marketing Manager with a proven track record in B2B and B2C growth, brand launches, and P&L optimization. I thrive on cross-functional collaboration, data-driven decision-making, and hands-on problem solving. Fluent in French and English, I excel at building strong partnerships, forecasting demand, and leading multi-brand retail initiatives. Most recently, I launched and led operations for AVARCA Sandale's RIA Menorca project and helped transform Avarca into a thriving multi-brand retail business serving both B2B and B2C channels. I am passionate about leveraging market insights to optimize product assortments, campaigns, and customer experiences while driving profitability.

Claudia Mihaela Hirjan

Marketing Strategist, Marketing Consultant, Brand Strategist, +2

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I am Claudia Mihaela Hirjan, an experienced Merchandise & Marketing Manager with a proven track record in B2B and B2C growth, brand launches, and P&L optimization. I thrive on cross-functional collaboration, data-driven decision-making, and hands-on problem solving. Fluent in French and English, I excel at building strong partnerships, forecasting demand, and leading multi-brand retail initiatives. Most recently, I launched and led operations for AVARCA Sandale's RIA Menorca project and helped transform Avarca into a thriving multi-brand retail business serving both B2B and B2C channels. I am passionate about leveraging market insights to optimize product assortments, campaigns, and customer experiences while driving profitability.…I am Claudia Mihaela Hirjan, an experienced Merchandise & Marketing Manager with a proven track record in B2B and B2C growth, brand launches, and P&L optimization. I thrive on cross-functional collaboration, data-driven decision-making, and hands-on problem solving. Fluent in French and English, I excel at building strong partnerships, forecasting demand, and leading multi-brand retail initiatives. Most recently, I launched and led operations for AVARCA Sandale's RIA Menorca project and helped transform Avarca into a thriving multi-brand retail business serving both B2B and B2C channels. I am passionate about leveraging market insights to optimize product assortments, campaigns, and customer experiences while driving profitability.

Available to hire

I am Claudia Mihaela Hirjan, an experienced Merchandise & Marketing Manager with a proven track record in B2B and B2C growth, brand launches, and P&L optimization. I thrive on cross-functional collaboration, data-driven decision-making, and hands-on problem solving. Fluent in French and English, I excel at building strong partnerships, forecasting demand, and leading multi-brand retail initiatives.

Most recently, I launched and led operations for AVARCA Sandale’s RIA Menorca project and helped transform Avarca into a thriving multi-brand retail business serving both B2B and B2C channels. I am passionate about leveraging market insights to optimize product assortments, campaigns, and customer experiences while driving profitability.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

French

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Beginner

Work Experience

Marketing and Communication Manager at AVARCA Sandale

April 1, 2022 - Present

Launched and led operations for the Spanish footwear brand RIA Menorca while developing Avarca into a successful multi-brand retail business serving both B2B and B2C channels. Oversaw brand partnerships, merchandise planning, marketing campaigns, customer experience and commercial strategy. Forecasted demand, optimized stock levels and assortments, and analyzed sales performance to guide strategic actions. Planned and executed marketing campaigns across digital and offline channels; oversaw budgeting, P&L monitoring, and financial reporting. Led a cross-functional team focused on customer communication, content creation, and sales support. Conducted competitive and market research to inform pricing and positioning. Tested and optimized digital content and social media for engagement and conversion.

Project and Events Manager at International Organization of La Francophonie (OIF)

April 1, 2009 - March 1, 2022

Continued key responsibilities from previous role including event coordination, stakeholder management, and logistics, while also acting on behalf of the OIF Head of Mission and representing the Organization in working groups and events addressing community and CSR initiatives. Managed budgets and expenses, analyzed sponsorship requests, organized press conferences, supported recruitment of International Volunteers of Francophonie, and ensured timely delivery of high-level events with notable attendees.

Events Coordinator at International Organization of La Francophonie (OIF)

March 1, 2006 - March 1, 2009

Managed and organized various events and projects in cooperation with local and international partners, aligned with OIF priorities and strategy. Maintained relationships with diplomatic corps, Romanian ministries, media, NGOs, and PR agencies. Established event goals, negotiated contracts, and managed supplier relationships. Ensured on-time and on-budget delivery of projects and oversaw volunteering initiatives, logistics, and CSR activities.

Sales Manager at AVON ROMANIA

May 1, 2002 - May 1, 2005

Managed and motivated a sales team of over 30 representatives to achieve and exceed sales targets. Developed sales strategies, training programs, and performance monitoring systems. Built strong customer relationships and ensured high levels of client satisfaction.