Hi, I’m Claudia Ledezma, a graphic designer based in La Paz, Bolivia, specializing in brand identity, packaging, and e-commerce visuals. With over 10 years of experience across beauty, fitness, and sports brands, I create cohesive visuals for product launches and digital commerce, while using AI-assisted workflows to boost creativity and efficiency.

Claudia Ledezma

Hi, I’m Claudia Ledezma, a graphic designer based in La Paz, Bolivia, specializing in brand identity, packaging, and e-commerce visuals. With over 10 years of experience across beauty, fitness, and sports brands, I create cohesive visuals for product launches and digital commerce, while using AI-assisted workflows to boost creativity and efficiency.

Available to hire

Hi, I’m Claudia Ledezma, a graphic designer based in La Paz, Bolivia, specializing in brand identity, packaging, and e-commerce visuals.

With over 10 years of experience across beauty, fitness, and sports brands, I create cohesive visuals for product launches and digital commerce, while using AI-assisted workflows to boost creativity and efficiency.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Brand & E-commerce Designer at Simple Fix
January 1, 2026 - Present
Remote role delivering brand guidelines, Amazon listing visuals, and AI-assisted production improvements to accelerate creative output.
Graphic Designer at GIO Sports USA
January 1, 2024 - December 31, 2024
Led full corporate rebrand including logo refresh and visual identity; produced 3D mockups, animations, and marketing assets for product launches and campaigns.
Packaging Designer at Privé International
January 1, 2012 - Present
Designed cosmetic packaging and label systems for a premium beauty brand across multiple product lines; created 3D mockups for e-commerce, trade shows, and launches; maintained brand consistency for 10+ years.
Graphic Designer at LionssFitness
January 1, 2020 - December 31, 2020
Designed apparel graphics and branding; created and managed social media content and seasonal campaigns.
Freelance Graphic Designer at Independent
January 1, 2016 - Present
Delivered branding, packaging, social media content, and product visuals for diverse clients remotely.

Education

Bachelor's Degree in Graphic Design & Visual Communication at Universidad Católica Boliviana 'San Pablo'
January 11, 2030 - May 4, 2026

Qualifications

Marketing
January 11, 2030 - May 4, 2026
After Effects
January 11, 2030 - May 4, 2026
Product Retouching
January 11, 2030 - May 4, 2026
Facebook Ads
January 11, 2030 - May 4, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other