Claudia Lunscken
I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach.
About
I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach.
I have successfully placed brands into top-tier DAC H media such as FAZ, Esquire, Architectural Digest, and ZDF. I am passionate about storytelling that resonates with culture, sustainability, purpose and travel, and I excel at building media relationships, leading press events, and guiding cross-functional teams.
- 1 year's experience
- Joined November 2025
Languages
- EnglishFluent
- GermanFluent
- Spanish; CastilianFluent
- NorwegianAdvanced
- FrenchIntermediate
- DutchBeginner
- ChineseBeginner
Industry experience
- Consumer Goods
- Computers & Electronics
- Education
- Energy & Utilities
- Financial Services
- Media & Entertainment
- Travel & Hospitality
- Software & Internet
- Other
- Professional Services
Work experience· 7 roles
2 B2B & B2C PR support including market entry strategies, product launches, crisis communications, media relations, organizing & hosting press conferences, creating press materials, spokesperson positioning, media monitoring & reporting and more.
Devised and executed PR strategies for market entry, product launches and other campaigns; hired and managed the PR agency; developed the press page and media kit; collaborated with key stakeholders across the company.
Devised and executed PR strategies for market entry, product launches and other campaigns; hired and managed the PR agency; developed press page and media kit; collaborated with stakeholders across the company.
Education
Certifications and awards
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