Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach. I have successfully placed brands into top-tier DAC H media such as FAZ, Esquire, Architectural Digest, and ZDF. I am passionate about storytelling that resonates with culture, sustainability, purpose and travel, and I excel at building media relationships, leading press events, and guiding cross-functional teams.…I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach. I have successfully placed brands into top-tier DAC H media such as FAZ, Esquire, Architectural Digest, and ZDF. I am passionate about storytelling that resonates with culture, sustainability, purpose and travel, and I excel at building media relationships, leading press events, and guiding cross-functional teams.

Claudia Lunscken

PR Freelancer, Writer, Content Producer, +1





I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach. I have successfully placed brands into top-tier DAC H media such as FAZ, Esquire, Architectural Digest, and ZDF. I am passionate about storytelling that resonates with culture, sustainability, purpose and travel, and I excel at building media relationships, leading press events, and guiding cross-functional teams.…I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach. I have successfully placed brands into top-tier DAC H media such as FAZ, Esquire, Architectural Digest, and ZDF. I am passionate about storytelling that resonates with culture, sustainability, purpose and travel, and I excel at building media relationships, leading press events, and guiding cross-functional teams.

Available to hire

I am a senior PR specialist with over a decade of in-house, agency and journalism experience, focused on strategic, creative, and personalized outreach.
I have successfully placed brands into top-tier DAC H media such as FAZ, Esquire, Architectural Digest, and ZDF. I am passionate about storytelling that resonates with culture, sustainability, purpose and travel, and I excel at building media relationships, leading press events, and guiding cross-functional teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Spanish; Castilian

Fluent

Norwegian

Advanced

French

Intermediate

Dutch

Beginner

Chinese

Beginner

Work Experience

PR & Communications Manager at Openers UG

January 1, 2024 - November 13, 2025

2 B2B & B2C PR support including market entry strategies, product launches, crisis communications, media relations, organizing & hosting press conferences, creating press materials, spokesperson positioning, media monitoring & reporting and more.

Senior PR Specialist at Freelance

January 1, 2023 - January 1, 2023

Devised and executed PR strategies for market entry, product launches and other campaigns; hired and managed the PR agency; developed the press page and media kit; collaborated with key stakeholders across the company.

Senior PR Manager at Mittemitte GmbH

January 1, 2021 - January 1, 2021

Devised and executed PR strategies for market entry, product launches and other campaigns; hired and managed the PR agency; developed press page and media kit; collaborated with stakeholders across the company.

Public Relations Manager at Style Heads GmbH

January 1, 2019 - January 1, 2019

Led accounts for clients such as Laureus, Urban Sports Club, Strava and New Balance; developed strategic and creative strategies; localized international strategies to the DACH market; organized & hosted press events; managed budgets and account teams.

Writer & Project Manager at NKF Media GmbH

January 1, 2018 - January 1, 2018

Wrote articles, conducted interviews, edited and proofread content; managed project logistics, layout, print and photography.

Writer & Project Manager at NKF Media GmbH

January 1, 2016 - January 1, 2016

Wrote articles, conducted interviews, edited and proofread content; managed project logistics, layout, print and photography.

Communications Manager at Mobike Germany

February 1, 2013 - February 1, 2013

Developed and executed content, communications and marketing strategies; localized international campaigns; liaised with the local PR agency and key stakeholders across the company.

Education

Bachelor Programme in European Law (Erasmus Mundus) at Maastricht University

September 1, 2009 - January 1, 2013

Erasmus Mundus Program / Exchange (Feb–Jul 2013) at University of the Basque Country (Universidad del País Vasco)

February 1, 2013 - July 1, 2013

Qualifications

Crisis Communications Training

May 1, 2022 - May 31, 2022

Industry Experience

Consumer Goods, Computers & Electronics, Education, Energy & Utilities, Financial Services, Media & Entertainment, Travel & Hospitality, Software & Internet, Other, Professional Services