Available to hire
Hi, I’m Claudia A. Pérez Ruíz, a Digital Marketing & Sales Executive with broad experience across digital marketing, trust and safety operations, and premium client support. I excel at turning data into strategy, optimizing campaigns, and safeguarding platform integrity in high-volume, fast-paced environments. I’ve streamlined complex workflows, ensured policy compliance, and built trusted relationships with global clients and stakeholders.
I thrive on cross-functional collaboration, user safety improvements, and delivering measurable revenue gains through strategic marketing and process innovation. I am passionate about refining marketing strategies with performance analytics to boost brand visibility and ROI, while maintaining a strong focus on customer experience and policy design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate
Work Experience
Digital Marketing and Sales Executive at Amarach Investment
January 1, 2024 - PresentStrengthened brand presence by producing, curating, and managing engaging, targeted content across blogs, social media, and other digital platforms. Increased traffic, engagement, and conversions for online gambling platforms by developing and implementing data-driven digital marketing strategies. Elevated organic search visibility and improved site ranking by executing comprehensive keyword research and applying advanced SEO techniques. Monitored, analysed, and reported campaign performance using Google Analytics and similar tools. Informed strategic marketing and campaign development by tracking emerging industry trends and evaluating competitor activities. Synchronised marketing strategies with product launches, updates, and key initiatives by collaborating with product development teams. Oversaw and optimised performance of 20+ concurrent campaigns daily to adjust parameters for maximum efficiency and ROI. Maximised ROI and reduced cost per acquisition by leading high-performing PP
Monetisation Integrity-Ops (CoreOps – EMEA) at TikTok
January 1, 2024 - October 22, 2025Enhanced platform safety and enabled secure interactions between users and businesses by engineering scalable and reliable solutions. Implemented robust safety measures with a proactive focus on protecting TikTok users from potential digital threats. Ensured commercial content compliance with TikTok’s advertising and commerce guidelines by conducting comprehensive and policy-driven assessments. Advanced user and business safety by adapting quickly to evolving challenges and embracing cross-functional responsibilities. Developed and enforced a VPN service policy and reduced fraudulent usage through detailed stakeholder analysis and policy research. Improved content moderation algorithms and user protection standards by detecting and flagging harmful Spanish slang and keywords. Resolved over 200 risk investigation cases daily, achieved a 50%+ quality rating, and drove operational excellence by exceeding project benchmarks. Reviewed and assessed advertising content for major internation
QC Analyst – Quality Control Team at Cognisant (Google Maps)
January 1, 2020 - October 22, 2025Steered continuous improvement by administering performance evaluations, delivering actionable feedback, and communicating developmental insights to team leads. Ensured strict compliance with organisational standards by directing quality control operations. Contributed to CKC project by analysing user feedback, validating street name accuracy, and enhancing data reliability within platform. Communicated policy updates and procedural changes to team to ensure full comprehension and compliance with evolving operational requirements. Facilitated smooth onboarding and accelerated skill development by training and mentoring one new team member per month.
Senior Process Executive at Cognisant (Google Maps)
January 1, 2018 - October 22, 2025Safeguarded data accuracy, identified discrepancies, and implemented corrective measures by overseeing end-to-end processes. Supported strategic decision-making and strengthened operational outcomes by providing actionable data quality insights. Maintained up-to-date expertise on weekly policy releases and ensured accurate application across all workflows. Enhanced collaboration, streamlined communication, and boosted team efficiency by fostering stakeholder engagement. Managed 120+ fixed listings daily with a 0.80% error rate and conducted 150+ outbound verification calls daily.
Barista and Food Service Assistant at Borlottie
January 1, 2016 - October 22, 2025Enhanced guest confidence and satisfaction by responding to inquiries regarding menu selections and allergens and providing accurate information. Maintained dining setup standards to ensure cleanliness and readiness of linens, silverware, and glassware in full compliance with service protocols. Supervised housekeeping activities from guest check-in to check-out. Reinforced positive brand reputation by addressing and resolving guest inquiries and complaints professionally.
Account Manager, Lead Acquisition, and E-Mail Marketing Manager at Lucini & Lucini Communication Ltd.
January 1, 2014 - October 22, 2025Fostered long-term partnerships and drove revenue growth by directing relationship management and business development efforts for 80 advertising agencies and key direct clients. Led integrated and multi-channel campaigns across telecom, travel, mobile, and retail. Spearheaded email marketing initiatives using CPC, CPL, and CPM metrics. Achieved 8% conversion rate within four months; orchestrated 6M targeted emails daily.
Digital Marketing and Sales Executive at Amarach Investment
January 1, 2024 - PresentStrengthened brand presence by producing, curating, and managing engaging, targeted content across blogs, social media, and other digital platforms. Increased traffic, engagement, and conversions for online gambling platforms by developing and implementing data-driven digital marketing strategies. Elevated organic search visibility and improved site ranking by keyword research and advanced SEO techniques. Monitored, analysed, and reported campaign performance using Google Analytics. Synchronised marketing strategies with product launches by collaborating with product development teams. Oversaw and optimised performance of 20+ concurrent campaigns daily to maximise ROI and reduce CPA through high-performing PPC campaigns across Google Ads and Bing Ads. Published content for four websites weekly.
CoreOps – EMEA (Monetisation Integrity – Ops) at TikTok
December 31, 2024 - October 22, 2025Enhanced platform safety and enabled secure interactions between users and businesses by engineering scalable and reliable safety solutions. Ensured commercial content compliance with advertising and commerce guidelines through policy-driven assessments. Advanced user and business safety by adapting to evolving challenges and collaborating across functions. Developed and enforced a VPN service policy, reducing fraudulent usage through stakeholder analysis and policy research. Improved content moderation algorithms and user protection standards by identifying harmful slang and keywords.
QC Analyst – Quality Control Team at Google Maps at Cognisant
December 31, 2020 - October 22, 2025Spearheaded continuous improvement by administering performance evaluations, delivering actionable feedback, and training team leads. Ensured strict compliance with standards, managed onboarding and policy updates, and enhanced data reliability for maps data. Facilitated knowledge transfer by mentoring new hires and maintaining up-to-date expertise on weekly policy releases.
Senior Process Executive at Google Maps at Cognisant
December 31, 2018 - October 22, 2025Safeguarded data accuracy, identified discrepancies, and implemented corrective measures across end-to-end processes. Managed large volumes of data with stringent accuracy, and supported strategic decision-making with quality insights. Led onboarding and training for new hires and maintained policy compliance across workflows.
Barista and Food Service Assistant at Borlottie
December 31, 2016 - October 22, 2025Enhanced guest confidence and satisfaction through informed service, menu knowledge, and efficient guest flow. Maintained high standards of cleanliness and service, supervised housekeeping activities, and delivered personalised recommendations to guests.
Account Manager, Lead Acquisition, and E-Mail Marketing Manager at Lucini & Lucini Communication Ltd.
December 31, 2014 - October 22, 2025Drove revenue growth by directing relationship management and business development for 80 agencies and direct clients. Led multi-channel campaigns, including email marketing, achieving an 8% conversion rate in four months. Negotiated rates, expanded partnerships in LATAM, and increased customer retention by 80% through data-driven optimisations. Dispatch and coordination of 6M targeted emails daily.
Digital Marketing and Sales Executive at Amarach Investment
January 1, 2024 - PresentStrengthened brand presence by producing, curating, and managing engaging content across blogs, social media, and digital platforms; increased traffic, engagement, and conversions on online gambling platforms; enhanced organic search visibility through keyword research and SEO; monitored campaign performance with Google Analytics; collaborated with product teams to align marketing with launches; managed 20+ concurrent campaigns daily, optimising for ROI; led high-performing PPC campaigns on Google Ads and Bing Ads; managed advertising budgets; published weekly content for four websites; launched two targeted gambling campaigns daily in Google Ads.
Monetisation Integrity Ops (CoreOps – EMEA) at TikTok
January 1, 2024 - October 22, 2025Enhanced platform safety and secure interactions between users and businesses; implemented safety measures and policy-driven assessments to ensure compliance with advertising and commerce guidelines; led cross-functional initiatives; developed and enforced VPN service policy to reduce fraudulent usage; improved content moderation by detecting and flagging harmful slang and keywords.
QC Analyst – Quality Control Team at Cognisant (Google Maps)
January 1, 2020 - October 22, 2025Steered continuous improvement through performance evaluations, actionable feedback, and compliance with standards; contributed to CKC project by analyzing user feedback and improving data reliability; trained and mentored new team members; ensured policy and procedure changes were understood and implemented.
Senior Process Executive at Cognisant (Google Maps)
January 1, 2018 - October 22, 2025Safeguarded data accuracy, identified discrepancies, and implemented corrective measures; provided data quality insights to support decision-making; maintained up-to-date policy releases and applied them to workflows; fostered stakeholder engagement to improve collaboration; managed 120+ fixed listings with a 0.80% error rate; conducted 150+ outbound verification calls daily.
Account Manager, Lead Acquisition, and E-Mail Marketing Manager at Lucini & Lucini Communication Ltd.
January 1, 2014 - October 22, 2025Drove revenue growth by managing partnerships with 80 advertising agencies and direct clients; negotiated campaigns and invoicing; led multi-channel advertising campaigns; delivered email marketing initiatives with CPC, CPL, and CPM metrics; achieved 8% conversion rate in four months; built 10+ partnerships in LATAM; improved customer retention by 80%; dispatched 6M targeted emails daily.
Barista and Food Service Assistant at Borlottie
January 1, 2016 - October 22, 2025Enhanced guest satisfaction by addressing inquiries and allergens; managed seating and service standards; supervised housekeeping; improved brand reputation through professional guest interactions; offered personalized recommendations.
Digital Marketing and Sales Executive at Amarach Investment
January 1, 2024 - PresentStrengthened brand presence by producing, curating, and managing engaging content across blogs, social media, and other digital platforms. Increased traffic, engagement, and conversions for online gambling platforms by developing and implementing data-driven digital marketing strategies. Elevated organic search visibility and improved site ranking through comprehensive keyword research and advanced SEO techniques. Monitored, analysed, and reported campaign performance using Google Analytics. Aligned marketing strategies with product launches by collaborating with product teams. Oversaw 20+ concurrent campaigns daily to optimize ROI; led high-performing PPC campaigns across Google Ads and Bing Ads; budget allocation and bid adjustments; published content for four websites weekly; launched two targeted gambling campaigns daily in Google Ads.
Monetisation Integrity-Ops (CoreOps – EMEA) at TikTok
January 1, 2024 - October 22, 2025Enhanced platform safety and secure interactions between users and businesses by engineering scalable and reliable solutions. Implemented robust safety measures with a proactive focus on protecting TikTok users from digital threats. Ensured commercial content compliance with advertising and commerce guidelines; conducted policy-driven assessments. Developed and enforced a VPN service policy and reduced fraudulent usage through stakeholder analysis and policy research. Improved content moderation algorithms and user protection standards by detecting and flagging harmful slang/keywords. Resolved over 200 risk investigation cases daily with a 50%+ quality rating and contributed to multiple cross-functional projects.
QC Analyst – Quality Control Team at Google Maps at Cognisant
January 1, 2020 - October 22, 2025Steered continuous improvement by administering performance evaluations, delivering actionable feedback, and communicating developmental insights. Ensured strict compliance with organizational standards by directing quality control operations. Analyzed user feedback for CKC project, validated street name accuracy, and enhanced data reliability. Trained and mentored new hires, fostering onboarding and skill development. Processed 150+ reports daily to streamline workflow and improve data accuracy.
Senior Process Executive at Google Maps at Cognisant
January 1, 2018 - October 22, 2025Safeguarded data accuracy, identified discrepancies, and implemented corrective measures across end-to-end processes. Maintained up-to-date policy knowledge and ensured accurate application. Enhanced collaboration and efficiency by engaging stakeholders. Managed 120+ fixed listings daily with an 0.80% error rate and conducted 150+ outbound verification calls daily to validate data integrity.
Barista and Food Service Assistant at Borlottie
January 1, 2016 - October 22, 2025Delivered guest-focused service, answered inquiries about menu and allergens, and maintained service standards and cleanliness. Coordinated between guests and staff to enhance the overall dining experience.
Account Manager, Lead Acquisition, and E-Mail Marketing Manager at Lucini & Lucini Communication Ltd.
January 1, 2014 - October 22, 2025Fostered long-term partnerships and drove revenue growth by directing relationship management and business development for 80 agencies and key clients. Negotiated campaigns, led multi-channel advertising, and executed email marketing initiatives achieving an 8% conversion rate within four months. Dispatched 6M targeted emails daily and formed 10+ strategic partnerships in LATAM; improved client retention through data-driven optimization.
Education
BA (Honours) in Business Administration and Management at University Hertfordshire
January 11, 2030 - January 1, 2016Higher National Diploma in Business Administration and Management at CCT College of Computer Training, Dublin, Ireland
January 11, 2030 - January 1, 2015Elementary Photography at National College of Business Administration (NCBA), Dublin, Ireland
January 11, 2030 - January 1, 2012Bachelor of Arts (Honours) in E-Business at Universidad Modelo Mérida, México
January 11, 2030 - October 22, 2025Certificate in Online Marketing and Digital Strategy at Griffith College
January 1, 2017 - October 22, 2025BA (Honours) in Business Administration and Management at University of Hertfordshire, London
January 1, 2016 - January 1, 2016Higher National Diploma in Business Administration and Management at CCT College of Computer Training, Dublin, Ireland
January 1, 2015 - January 1, 2015Elementary Photography at National College of Business Administration NCBA, Dublin, Ireland
January 1, 2012 - January 1, 2012Bachelor of Arts (Honours) in E-Business at Universidad Modelo Mérida, México
January 11, 2030 - October 22, 2025BA (Honours) in Business Administration and Management at University Hertfordshire
January 11, 2030 - January 1, 2016Higher National Diploma, Business Administration and Management at CCT College of Computer Training
January 11, 2030 - January 1, 2015Elementary Photography at National College of Business Administration NCBA
January 1, 2012 - January 1, 2012Bachelor of Arts (Honours) in E-Business at Universidad Modelo Mérida
January 11, 2030 - October 22, 2025BA (Honours) in Business Administration and Management at University Hertfordshire, London
January 11, 2030 - January 1, 2016Higher National Diploma in Business Administration and Management at CCT College of Computer Training, Dublin, Ireland
January 11, 2030 - January 1, 2015Elementary Photography at National College of Business Administration (NCBA), Dublin, Ireland
January 11, 2030 - January 1, 2012Bachelor of Arts (Honours) in E-Business at Universidad Modelo Mérida, México
January 11, 2030 - October 22, 2025Qualifications
Certificate in Online Marketing and Digital Strategy
January 1, 2017 - October 22, 2025Certificate in Online Marketing and Digital Strategy
January 1, 2017 - October 22, 2025Certificate in Online Marketing and Digital Strategy
January 1, 2017 - October 22, 2025Certificate in Online Marketing and Digital Strategy
January 1, 2017 - October 22, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Gaming, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Dublin 1 today.