Senior Design Manager at RB Sellars

Led a team of five and drove the creative vision across Womenswear, Menswear, Teens, Kids, and Accessories. Hands-on in the womenswear collection, actively involved in fit sessions, ensuring quality, consistency, and alignment with brand values. Blended creative leadership with strategic responsibility to align seasonal direction with market trends and customer insights. Participated in the Senior Leadership Team, contributing to sales reporting, wholesale presentations, and promotional strategies. Key focus on nurturing an inspiring, collaborative design culture. Responsibilities also included trend forecasting, strategic range planning, team mentorship, technical CAD creation for range plans and tech packs, print and repeat pattern development, fabric/fabrication selection, tech pack creation (design, packaging & branding), fit session management, cost negotiations, range presentations to ELT/ wholesale & internal teams, weekly sales/trade reporting, supplier communication, end-to-en

Senior Designer at RB Sellars

Led design across categories and mentored a cross-functional team of designers, product developers and garment technicians. Aligned seasonal direction with market trends and customer insights; produced trend boards, mood visuals and range plans; delivered technical CADs and tech packs; guided fit sessions; supported supplier communications and end-to-end production management; contributed to sales reporting and wholesale presentations.

Designer at RB Sellars

Designed across the womenswear collection and contributed to all fit sessions, ensuring quality, consistency and alignment with brand values. Supported trend forecasting, range planning, and collaboration with Product Development and Garment Tech. Participated in weekly sales and trade reporting and contributed to wholesale presentations and promotional strategies as part of the Senior Leadership Team.

Creative Director / Product Development Lead at Rada Australia

Managed the relaunch of two wholesale brands, steering creative direction and product development to deliver highly commercial collections. Resulted in a 300% increase in seasonal sales and 400% growth in customer accounts. Responsibilities included trend forecasting, end-to-end tech pack management, supplier negotiations, production tracking, critical path management, wholesale pitches, and lookbook styling; travelled for buying trips and supplier meetings.

Knitwear Designer at KSJ Knitwear LTD

Designed women’s knitwear and leisurewear across four in-house labels, developing ranges based on seasonal trends and market demands. Managed full production process from tech packs to QA, ensuring adherence to critical-path timelines and conducting final QC inspections on shipments. Liaised daily with suppliers and agents to ensure smooth production.

Marketing / Visual Merchandising Coordinator at Monza Imports

Supported the Marketing Manager across three privately owned businesses. Designed branded fixtures for multi-brand stores, managed national visual merchandising, and produced all POS materials and window displays. Oversaw national Shop-In-Shop installations, developed VM training manuals, and contributed to branding and promotional materials to drive sales.

Retail / Visual Merchandising Roles at Oasis

Retail responsibilities in Birmingham, UK, supporting store operations, customer experience, and product presentation.

Store Assistant at Crew Clothing

Retail experience in London, contributing to merchandising and sales support.