Marketing and communications professional with experience leading end-to-end marketing, PR, content, design and video led campaigns, for global brands. Known for clear communication, strong team and client relationships, and an organised, collaborative approach to delivery. Experience shaping strategy, coordinating creative workshops, managing end-to-end project delivery, and working on post campaign performance reports to demonstrate ROI. Now looking for my next challenge where I can bring clarity, craft and creative thinking to meaningful work.

Claudia Minchella

Marketing and communications professional with experience leading end-to-end marketing, PR, content, design and video led campaigns, for global brands. Known for clear communication, strong team and client relationships, and an organised, collaborative approach to delivery. Experience shaping strategy, coordinating creative workshops, managing end-to-end project delivery, and working on post campaign performance reports to demonstrate ROI. Now looking for my next challenge where I can bring clarity, craft and creative thinking to meaningful work.

Available to hire

Marketing and communications professional with experience leading end-to-end marketing, PR, content, design and video led campaigns, for global brands. Known for clear communication, strong team and client relationships, and an organised, collaborative approach to delivery. Experience shaping strategy, coordinating creative workshops, managing end-to-end project delivery, and working on post campaign performance reports to demonstrate ROI. Now looking for my next challenge where I can bring clarity, craft and creative thinking to meaningful work.

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Experience Level

Language

English
Fluent

Work Experience

Senior Account Manager at Branch Road
June 1, 2022 - October 31, 2025
Lead strategy and creative development for B2B tech clients, bringing clarity and originality to complex stories. Partner with clients to build campaigns that connect brand purpose with audience needs. Delivered a LinkedIn campaign for Meta that drove a 120% engagement increase through human-focused storytelling. Create social and editorial content to strengthen client relationships, attract new business, and grow audience engagement. Explore how AI can enhance creative development, campaign ideation, and internal processes.
Account Executive at Team Lewis
June 1, 2022 - June 1, 2022
Supported global campaigns for leading tech clients across cloud, SaaS, and cybersecurity. Helped develop integrated content strategies that strengthened engagement and brand positioning. Collaborated with creative, data, and strategy teams to deliver consistent, insight-led messaging.
Event & Project Coordinator at CMW Art Collective
March 1, 2021 - March 1, 2021
Managed end-to-end delivery of creative projects, coordinating budgets, logistics, and stakeholder relationships. Curated outreach campaigns that built visibility and strengthened community engagement.
Marketing & Events Assistant at Complete One
June 1, 2019 - June 1, 2019
Supported campaign delivery and event management, ensuring smooth execution and strong brand presence. Contributed to marketing initiatives that boosted awareness and customer engagement.
Senior Account Executive at Branch Road
June 1, 2022 - September 30, 2023
Led multi-market content and comms campaigns; supported senior client relationships; managed cross-functional teams to deliver campaigns; contributed to social content, design assets and reporting.
Account Manager at Branch Road
October 1, 2023 - January 1, 2025
Promoted to Account Manager; oversaw client campaigns, strategy development, and budget management; coordinated with internal teams to ensure on-time delivery and impact.
Senior Account Manager at Branch Road
January 1, 2025 - Present
Assumed senior leadership for key accounts, driving campaign strategy, stakeholder management, and ROI analysis; ongoing leadership of cross-functional delivery.
Account Executive at Team Lewis
September 1, 2021 - June 1, 2022
Managed client campaigns, contributed to strategy and creative development, and coordinated with internal teams to deliver multi-format content.
Account Coordinator at Team Lewis
March 1, 2021 - August 31, 2021
Initial role focusing on client support, scheduling, and cross-functional collaboration to deliver campaigns on time and within scope.
Events & Project Coordinator at CMW Art Collective
January 1, 2019 - December 31, 2021
Managed logistics, stakeholders and timelines for creative community projects; supported event and campaign execution.
Marketing & Events Assistant at Complete One
January 1, 2018 - December 31, 2019
Supported campaign and event delivery; maintained brand presence across channels and events.

Education

MSc International Marketing (Distinction) at Newcastle University
January 1, 2019 - January 1, 2020
BA Fine Art (First Class) at UAL: Chelsea College of Art
January 1, 2014 - January 1, 2017
Art & Design Diploma (Distinction) at Newcastle College
January 1, 2016 - January 1, 2017
MSc International Marketing (Distinction) at Newcastle University
January 1, 2019 - January 1, 2020
BA Fine Art (First Class) at UAL: Chelsea College of Art
January 1, 2014 - January 1, 2017
Art & Design Diploma (Distinction) at Newcastle College
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Other