Growth marketing strategist with 5+ years of experience driving organic acquisition for regulated, high-competition digital brands, including iGaming. Specializes in technical SEO, content architecture, internal linking, and AI-driven automation, with a complementary background in Google Ads account strategy and full-funnel performance marketing. Proven track record of translating search visibility into compounding, sustainable growth.

Claudia Sita

Growth marketing strategist with 5+ years of experience driving organic acquisition for regulated, high-competition digital brands, including iGaming. Specializes in technical SEO, content architecture, internal linking, and AI-driven automation, with a complementary background in Google Ads account strategy and full-funnel performance marketing. Proven track record of translating search visibility into compounding, sustainable growth.

Available to hire

Growth marketing strategist with 5+ years of experience driving organic acquisition for regulated, high-competition digital brands, including iGaming. Specializes in technical SEO, content architecture, internal linking, and AI-driven automation, with a complementary background in Google Ads account strategy and full-funnel performance marketing. Proven track record of translating search visibility into compounding, sustainable growth.

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Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Growth Marketing Strategist (SEO & Automation) at win.app
January 1, 2026 - Present
Lead organic growth strategy for crypto and fiat iGaming brands, focusing on SEO, content architecture, internal linking, and AI-driven automation. Built scalable content systems and automation workflows to turn search into a compounding acquisition channel in regulated, high-competition markets where paid acquisition is constrained.
Online Marketing Manager at Marketing Creativ
July 1, 2023 - June 1, 2024
Established positioning strategies, identified target audiences, and developed multi-channel marketing plans; collaborated with business leads to create and execute social campaigns; managed content calendars; produced performance reports; implemented innovative strategies to maintain digital leadership.
Senior Marketing Executive at Square Ventures
July 1, 2023 - January 1, 2026
Developed and executed SEO strategies to enhance website visibility and engagement; conducted keyword research, competitor analysis, and industry trend assessments; created SEO-optimized content; leveraged AI tools to improve production efficiency; improved indexing, site structure, and mobile optimization; designed and executed link-building strategies; prepared detailed performance reports for stakeholders.
Google Ads Senior Account Strategy Manager at Google (via TTEC & Majorel)
October 1, 2022 - June 1, 2023
Managed a portfolio of Google Ads clients (up to $50K), optimizing campaigns to maximize ROI; provided daily consultations on ad spend and targeting; led upselling initiatives and tailored solutions to improve satisfaction; consistently exceeded revenue and performance KPIs.
Senior Multiproduct Specialist – Solutions Consultant, High Value & Scaled Customers at Majorel (Google)
November 1, 2021 - October 1, 2022
Supported high-value and scaled accounts across Google Ads, Analytics, Ad Grants, and Merchant Center; mentored team members and improved workflows; delivered consultative support to drive measurable account performance improvements.
Marketing Specialist at Square Ventures
December 1, 2020 - November 1, 2021
Conducted market research to build a high-quality prospect base; developed and managed Google Ads and Facebook campaigns; optimized SEO for website articles using WordPress and HTML; managed PPC campaigns and analyzed performance with Google Analytics.
SEO Copywriter at ODAS Global Consulting
July 1, 2020 - December 1, 2020
Created compelling, SEO-optimized content to improve search rankings; maintained digital brand presence across social media and ongoing website activity including blog articles and landing pages.

Education

Bachelor's Degree in Journalism at Babeș-Bolyai University, Cluj-Napoca
January 1, 2017 - January 1, 2020

Qualifications

LinkedIn Marketing Solutions Fundamentals
January 11, 2030 - June 30, 2026
LinkedIn Marketing Strategy
January 11, 2030 - June 30, 2026
ABX Digital Advertising Specialist
January 11, 2030 - June 30, 2026
LinkedIn Content and Creative Design
January 11, 2030 - June 30, 2026

Industry Experience

Gaming, Media & Entertainment, Software & Internet, Professional Services