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I am a Marketing & Digital Innovation Manager with 10+ years of experience in digital marketing and communication for global brands in Gaming, Motorcycles, Beauty, Fashion & Accessories, Consumer Electronics and Crypto/Web3, at both local and international level. My background combines development, design and marketing, which allows me to connect strategic vision, creative thinking and strong attention to numbers. I work with a full‑funnel approach, from brand and license strategy to media and content planning, all the way down to business performance across e‑commerce, retail and marketplaces. Key facts about my experience: ✦ 10+ years in marketing and digital communication across 7 different industries ✦ 2 Master’s degrees in Marketing and Communication (Marketing & Communication, Growth Hacking Marketing) and a background in Visual Design ✦ Management of teams of up to 8 people and media/marketing budgets above 12M EUR per year across Italy and international markets ✦ Lecturer in Digital Marketing & Innovation Strategy in 3 Italian universities/academies, teaching 400+ students per year Throughout my career I have: ✦ Led digital & content strategies for global fashion and lifestyle brands; developed CRM, loyalty and acquisition strategies for consumer durables and gaming brands; ✦ Managed e‑commerce and marketplace channels, focusing on performance, merchandising and stock; ✦ Coordinated communities, digital PR and influencer marketing for gaming and crypto communities, working with creators, streamers and talents; ✦ Worked on Web3, NFT, AR/VR and metaverse projects for brands such as Plenitude, Coinbase and others. Core hard skills: Digital Strategy · Brand & License Management · CRM & Marketing Automation · E‑commerce Management · Retail & Marketplace Media · Performance Marketing · Media Planning & Buying (search, social, display, programmatic, retail media) · Social & Community Management · Web3 & Crypto · Influencer Marketing & Digital PR · Gamification · Analytics (Google Analytics, Amazon Analytics). Soft skills Team leadership · Project management · Public speaking · University teaching · Ability to translate digital complexity into clear plans and roadmaps for business stakeholders. I am currently working as a Marketing Manager & Innovation Consultant and university lecturer, based in Milan. I am open to opportunities as Digital Marketing Manager, CRM & E‑commerce Manager, Head of Digital or Digital Innovation Lead in companies where both my hands‑on experience and my ability to anticipate trends can create value.…I am a Marketing & Digital Innovation Manager with 10+ years of experience in digital marketing and communication for global brands in Gaming, Motorcycles, Beauty, Fashion & Accessories, Consumer Electronics and Crypto/Web3, at both local and international level. My background combines development, design and marketing, which allows me to connect strategic vision, creative thinking and strong attention to numbers. I work with a full‑funnel approach, from brand and license strategy to media and content planning, all the way down to business performance across e‑commerce, retail and marketplaces. Key facts about my experience: ✦ 10+ years in marketing and digital communication across 7 different industries ✦ 2 Master’s degrees in Marketing and Communication (Marketing & Communication, Growth Hacking Marketing) and a background in Visual Design ✦ Management of teams of up to 8 people and media/marketing budgets above 12M EUR per year across Italy and international markets ✦ Lecturer in Digital Marketing & Innovation Strategy in 3 Italian universities/academies, teaching 400+ students per year Throughout my career I have: ✦ Led digital & content strategies for global fashion and lifestyle brands; developed CRM, loyalty and acquisition strategies for consumer durables and gaming brands; ✦ Managed e‑commerce and marketplace channels, focusing on performance, merchandising and stock; ✦ Coordinated communities, digital PR and influencer marketing for gaming and crypto communities, working with creators, streamers and talents; ✦ Worked on Web3, NFT, AR/VR and metaverse projects for brands such as Plenitude, Coinbase and others. Core hard skills: Digital Strategy · Brand & License Management · CRM & Marketing Automation · E‑commerce Management · Retail & Marketplace Media · Performance Marketing · Media Planning & Buying (search, social, display, programmatic, retail media) · Social & Community Management · Web3 & Crypto · Influencer Marketing & Digital PR · Gamification · Analytics (Google Analytics, Amazon Analytics). Soft skills Team leadership · Project management · Public speaking · University teaching · Ability to translate digital complexity into clear plans and roadmaps for business stakeholders. I am currently working as a Marketing Manager & Innovation Consultant and university lecturer, based in Milan. I am open to opportunities as Digital Marketing Manager, CRM & E‑commerce Manager, Head of Digital or Digital Innovation Lead in companies where both my hands‑on experience and my ability to anticipate trends can create value.

Claudio Fallica

Marketing Consultant, Marketing Strategist, Community Manager, +5

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I am a Marketing & Digital Innovation Manager with 10+ years of experience in digital marketing and communication for global brands in Gaming, Motorcycles, Beauty, Fashion & Accessories, Consumer Electronics and Crypto/Web3, at both local and international level. My background combines development, design and marketing, which allows me to connect strategic vision, creative thinking and strong attention to numbers. I work with a full‑funnel approach, from brand and license strategy to media and content planning, all the way down to business performance across e‑commerce, retail and marketplaces. Key facts about my experience: ✦ 10+ years in marketing and digital communication across 7 different industries ✦ 2 Master’s degrees in Marketing and Communication (Marketing & Communication, Growth Hacking Marketing) and a background in Visual Design ✦ Management of teams of up to 8 people and media/marketing budgets above 12M EUR per year across Italy and international markets ✦ Lecturer in Digital Marketing & Innovation Strategy in 3 Italian universities/academies, teaching 400+ students per year Throughout my career I have: ✦ Led digital & content strategies for global fashion and lifestyle brands; developed CRM, loyalty and acquisition strategies for consumer durables and gaming brands; ✦ Managed e‑commerce and marketplace channels, focusing on performance, merchandising and stock; ✦ Coordinated communities, digital PR and influencer marketing for gaming and crypto communities, working with creators, streamers and talents; ✦ Worked on Web3, NFT, AR/VR and metaverse projects for brands such as Plenitude, Coinbase and others. Core hard skills: Digital Strategy · Brand & License Management · CRM & Marketing Automation · E‑commerce Management · Retail & Marketplace Media · Performance Marketing · Media Planning & Buying (search, social, display, programmatic, retail media) · Social & Community Management · Web3 & Crypto · Influencer Marketing & Digital PR · Gamification · Analytics (Google Analytics, Amazon Analytics). Soft skills Team leadership · Project management · Public speaking · University teaching · Ability to translate digital complexity into clear plans and roadmaps for business stakeholders. I am currently working as a Marketing Manager & Innovation Consultant and university lecturer, based in Milan. I am open to opportunities as Digital Marketing Manager, CRM & E‑commerce Manager, Head of Digital or Digital Innovation Lead in companies where both my hands‑on experience and my ability to anticipate trends can create value.…I am a Marketing & Digital Innovation Manager with 10+ years of experience in digital marketing and communication for global brands in Gaming, Motorcycles, Beauty, Fashion & Accessories, Consumer Electronics and Crypto/Web3, at both local and international level. My background combines development, design and marketing, which allows me to connect strategic vision, creative thinking and strong attention to numbers. I work with a full‑funnel approach, from brand and license strategy to media and content planning, all the way down to business performance across e‑commerce, retail and marketplaces. Key facts about my experience: ✦ 10+ years in marketing and digital communication across 7 different industries ✦ 2 Master’s degrees in Marketing and Communication (Marketing & Communication, Growth Hacking Marketing) and a background in Visual Design ✦ Management of teams of up to 8 people and media/marketing budgets above 12M EUR per year across Italy and international markets ✦ Lecturer in Digital Marketing & Innovation Strategy in 3 Italian universities/academies, teaching 400+ students per year Throughout my career I have: ✦ Led digital & content strategies for global fashion and lifestyle brands; developed CRM, loyalty and acquisition strategies for consumer durables and gaming brands; ✦ Managed e‑commerce and marketplace channels, focusing on performance, merchandising and stock; ✦ Coordinated communities, digital PR and influencer marketing for gaming and crypto communities, working with creators, streamers and talents; ✦ Worked on Web3, NFT, AR/VR and metaverse projects for brands such as Plenitude, Coinbase and others. Core hard skills: Digital Strategy · Brand & License Management · CRM & Marketing Automation · E‑commerce Management · Retail & Marketplace Media · Performance Marketing · Media Planning & Buying (search, social, display, programmatic, retail media) · Social & Community Management · Web3 & Crypto · Influencer Marketing & Digital PR · Gamification · Analytics (Google Analytics, Amazon Analytics). Soft skills Team leadership · Project management · Public speaking · University teaching · Ability to translate digital complexity into clear plans and roadmaps for business stakeholders. I am currently working as a Marketing Manager & Innovation Consultant and university lecturer, based in Milan. I am open to opportunities as Digital Marketing Manager, CRM & E‑commerce Manager, Head of Digital or Digital Innovation Lead in companies where both my hands‑on experience and my ability to anticipate trends can create value.

Available to hire

I am a Marketing & Digital Innovation Manager with 10+ years of experience in digital marketing and communication for global brands in Gaming, Motorcycles, Beauty, Fashion & Accessories, Consumer Electronics and Crypto/Web3, at both local and international level.
My background combines development, design and marketing, which allows me to connect strategic vision, creative thinking and strong attention to numbers.

I work with a full‑funnel approach, from brand and license strategy to media and content planning, all the way down to business performance across e‑commerce, retail and marketplaces.

Key facts about my experience:
✦ 10+ years in marketing and digital communication across 7 different industries
✦ 2 Master’s degrees in Marketing and Communication (Marketing & Communication, Growth Hacking Marketing) and a background in Visual Design
✦ Management of teams of up to 8 people and media/marketing budgets above 12M EUR per year across Italy and international markets
✦ Lecturer in Digital Marketing & Innovation Strategy in 3 Italian universities/academies, teaching 400+ students per year

Throughout my career I have:
✦ Led digital & content strategies for global fashion and lifestyle brands;
developed CRM, loyalty and acquisition strategies for consumer durables and gaming brands;
✦ Managed e‑commerce and marketplace channels, focusing on performance, merchandising and stock;
✦ Coordinated communities, digital PR and influencer marketing for gaming and crypto communities, working with creators, streamers and talents;
✦ Worked on Web3, NFT, AR/VR and metaverse projects for brands such as Plenitude, Coinbase and others.

Core hard skills:
Digital Strategy · Brand & License Management · CRM & Marketing Automation · E‑commerce Management · Retail & Marketplace Media · Performance Marketing · Media Planning & Buying (search, social, display, programmatic, retail media) · Social & Community Management · Web3 & Crypto · Influencer Marketing & Digital PR · Gamification · Analytics (Google Analytics, Amazon Analytics).

Soft skills
Team leadership · Project management · Public speaking · University teaching · Ability to translate digital complexity into clear plans and roadmaps for business stakeholders.

I am currently working as a Marketing Manager & Innovation Consultant and university lecturer, based in Milan. I am open to opportunities as Digital Marketing Manager, CRM & E‑commerce Manager, Head of Digital or Digital Innovation Lead in companies where both my hands‑on experience and my ability to anticipate trends can create value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Marketing Manager & Innovation Consultant at Consultant for Brand and Angencies

April 1, 2023 - Present

Provide digital marketing, CRM, e‑commerce and innovation consulting to brands and agencies. Conduct trend and market analysis and design multichannel campaigns (search, social, display, programmatic, affiliation, DOOH, CTV, influencer, AR/VR applications) with a clear focus on business impact. Define full‑funnel strategies and measure performance KPIs such as traffic, conversion, ROAS, retention and engagement. Advise on Web3, AI, metaverse and new technologies, helping brands identify concrete use cases and roadmaps. Projects I’ve worked with: Brioni WW SEO management | Sun68, Paul&Shark, Blufrida, Aquazzura, NAOS media strategy, planning and buying (social, search, display, programmatic) | Spotify CGI content project for the launch of the new artist’s album | Harley-Davidson Southern Europe digital & social strategy and management | Sephora Web3-AR-VR Consultant | Gucci, Range Rover, De’Longhi MDW special digital project | Plenitude communications strategy for Metaverse project | Coinbase Communication and Events Lead Ital

Lecturer of Digital Marketing & Innovation Strategy at IULM | Accademia Costume e Moda | Accademia di Comunicazione | MEET Digital Center

March 1, 2022 - Present

Deliver Digital Marketing & Innovation Strategy courses to more than 400 students per year, covering: Brand Strategy, Communications & Media Strategy and Buying. Scenario and competitive analysis, Marketing Funnel, New Trends (AI, Gaming, Crypto, NFTs, Metaverse, AR, VR), Design case studies and project work in collaboration with companies, bridging academic perspective and real business needs.

Digital Marketing and CRM Manager at Groupe SEB - Moulinex | Lagostina | Rowenta | Tefal | Krups

June 1, 2021 - May 31, 2023

Led media agency and performance marketing activities across e‑commerce, retail and marketplace channels, managing a team of. 5 FTE and a +12M EUR annual media budget in Italy. Optimized digital and e‑commerce KPIs with a full‑funnel approach, driving traffic acquisition, conversion and loyalty. Developed and executed the CRM marketing strategy for all brands: segmentation, automation, email campaigns and loyalty program. Created brand communication special projects to strengthen brand awareness and positioning in the market. Conducted digital trend analysis and identified best practices to roll out innovative solutions and MarTech capabilities across brands.

February 1, 2018 - May 31, 2021

Led and developed a team of 8 people and multiple external agencies (content, social, digital PR, media), managing a +7M EUR global media budget to drive digital and content strategy across brands. Developed global brand positioning and key messages for the corporate brand and eyewear licenses. Coordinated content strategy alignment with local markets, working closely with international teams worldwide. Managed digital innovation projects (CRM, e‑commerce, influencer marketing, digital PR tools), rolling out solutions across regions. Drove digital communication and media strategies (social, display, search, influencer) to support brand and sales KPIs.

June 1, 2015 - January 31, 2018

Business and Brand Owner for kids titles, third‑party IPs, Digimon, Little Nightmares and other franchises, executing local marketing plans and product strategies. Analyzed sales performance and consumer data and managed the entire product lifecycle (launch, growth, maturity, phase‑out). Defined brand strategy and media activities across all digital touchpoints, integrating paid, owned and earned channels. Managed Digital PR and community, working with local and international communities, influencers, YouTubers and content creators. Developed CRM, loyalty and user acquisition strategies, designing and planning key initiatives to grow and retain the player base. Acted as E‑commerce Manager for the Italian online store, overseeing sales performance, stock levels and local merchandising.

Marketing & Digital Innovation Manager

April 1, 2023 - Present

Leading digital strategy, CRM, e‑commerce and media across brands; delivering Digital Marketing & Innovation Strategy courses to 400+ students per year; managing full‑funnel campaigns, CRM, content, community and data‑driven optimization; directing multi‑million budgets and cross‑functional teams.

Lecturer - Digital Marketing & Innovation Strategy

March 1, 2022 - Present

Lecturing on Digital Marketing & Innovation Strategy for academic programs and professional courses; covering scenario & competitive analysis, marketing funnel, AI/Gaming/Metaverse trends and case studies in collaboration with industry partners.

Marketing Manager & AI Advisor

June 1, 2021 - May 31, 2023

Marketing Manager and AI Advisor; led Audible communications plan to launch new audiobooks; shaped digital strategy, CRM, e‑commerce, influencer marketing and Metaverse considerations; advised on AI applications and roadmaps.

Digital Marketing & CRM Manager

February 1, 2018 - May 31, 2021

Led media agency and performance marketing across e‑commerce, retail and marketplace channels; managed a team and a +€12M annual media budget in Italy; optimized digital KPIs; developed CRM strategy (segmentation, automation, campaigns and loyalty).

E-commerce Specialist at Spare parts store

June 1, 2015 - January 31, 2018

Managed online store operations, stock, merchandising and local marketing initiatives to support e‑commerce growth.

Visual Designer (UI/UX) at Various Agencies

January 1, 2010 - December 31, 2014

Provided visual design and UI/UX guidance for digital branding projects; focused on layout, typography, branding and multimedia content development.