For over twenty years, I have been transforming creative ideas into real, functional projects. My approach is practical: I don’t stop at graphics; I follow the entire operational chain to ensure that every business objective becomes a concrete visual or physical experience.
My Core Competencies:
Branding & Complex Projects: I have managed visual identity and coordination for international licenses and funded regional projects, such as the OltreLario Project.
Retail Design & UX: I specialize in the design of public spaces and catering/hospitality. I take care of everything from furnishings to Brand Identity.
Operational Leadership: I manage stakeholders, sponsors, and creative teams—a discipline I carry over from my background in sports.
I believe in synesthetic creativity, capable of stimulating multiple senses and translating into projects destined to last. I work with the same mental freedom regardless of the client, aiming for unique results that are adaptable across multiple levels. I enjoy solving technical and creative challenges with a strategic vision, guaranteeing quality and consistency even in the most complex projects.
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My expertise in the Food & Retail Design sector has been consolidated through high-profile international projects, starting with the collaboration with Coralena in Lanzarote, Spain, where I served as Creative Director and Designer. In that context, I curated the identity and the interior space of a luxury gelato parlor and store, translating the brand’s elegance into a physical experience consistent with the venue’s avant-garde positioning.
This multidisciplinary vision recently culminated in the design of the first Cat Café & Restaurant in the center of Milan, an innovative format based on the experience with Maine Coon cats. In this project, I acted as Creative Lead and UX Designer, managing not only the Brand Identity and website development but also the entire creative concept: from custom furniture design to the definition of the internal User Experience, down to the selection of staff outfits.
Parallel to this, I am directing the Art Direction and UX study for a new Luxury Restaurant in Milan, focusing on branding and premium positioning for the fine-dining market. This journey is completed by the creative direction for a haute cuisine project linked to a Michelin-starred Chef (currently under embargo), for which I am coordinating the vision and corporate identity, confirming my ability to interface with the highest levels of contemporary catering.
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