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Hi, I’m Cleve Yap, a Singapore-based marketing professional with 10+ years of experience helping brands grow through SEO and content marketing. I’ve delivered measurable results such as increasing site visits and engagement by blending data-driven strategies with creative storytelling. I thrive in collaborative teams that value diverse perspectives and continuous learning, and I’m proficient with tools like Google Analytics, HubSpot, and the Adobe Creative Suite. I enjoy turning complex ideas into compelling content across blogs, video, and social media. I’m passionate about building strong brand narratives and driving growth through integrated marketing, content creation, and thoughtful experimentation with emerging technologies like AI. I bring a hands-on, collaborative approach to projects and love working with cross-functional teams to deliver quality leads, brand awareness, and measurable business impact.…Hi, I’m Cleve Yap, a Singapore-based marketing professional with 10+ years of experience helping brands grow through SEO and content marketing. I’ve delivered measurable results such as increasing site visits and engagement by blending data-driven strategies with creative storytelling. I thrive in collaborative teams that value diverse perspectives and continuous learning, and I’m proficient with tools like Google Analytics, HubSpot, and the Adobe Creative Suite. I enjoy turning complex ideas into compelling content across blogs, video, and social media. I’m passionate about building strong brand narratives and driving growth through integrated marketing, content creation, and thoughtful experimentation with emerging technologies like AI. I bring a hands-on, collaborative approach to projects and love working with cross-functional teams to deliver quality leads, brand awareness, and measurable business impact.

Cleve Yap

SEO Expert, Content Strategist, Marketing Strategist, +6

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Hi, I’m Cleve Yap, a Singapore-based marketing professional with 10+ years of experience helping brands grow through SEO and content marketing. I’ve delivered measurable results such as increasing site visits and engagement by blending data-driven strategies with creative storytelling. I thrive in collaborative teams that value diverse perspectives and continuous learning, and I’m proficient with tools like Google Analytics, HubSpot, and the Adobe Creative Suite. I enjoy turning complex ideas into compelling content across blogs, video, and social media. I’m passionate about building strong brand narratives and driving growth through integrated marketing, content creation, and thoughtful experimentation with emerging technologies like AI. I bring a hands-on, collaborative approach to projects and love working with cross-functional teams to deliver quality leads, brand awareness, and measurable business impact.…Hi, I’m Cleve Yap, a Singapore-based marketing professional with 10+ years of experience helping brands grow through SEO and content marketing. I’ve delivered measurable results such as increasing site visits and engagement by blending data-driven strategies with creative storytelling. I thrive in collaborative teams that value diverse perspectives and continuous learning, and I’m proficient with tools like Google Analytics, HubSpot, and the Adobe Creative Suite. I enjoy turning complex ideas into compelling content across blogs, video, and social media. I’m passionate about building strong brand narratives and driving growth through integrated marketing, content creation, and thoughtful experimentation with emerging technologies like AI. I bring a hands-on, collaborative approach to projects and love working with cross-functional teams to deliver quality leads, brand awareness, and measurable business impact.

Available to hire

Hi, I’m Cleve Yap, a Singapore-based marketing professional with 10+ years of experience helping brands grow through SEO and content marketing. I’ve delivered measurable results such as increasing site visits and engagement by blending data-driven strategies with creative storytelling. I thrive in collaborative teams that value diverse perspectives and continuous learning, and I’m proficient with tools like Google Analytics, HubSpot, and the Adobe Creative Suite. I enjoy turning complex ideas into compelling content across blogs, video, and social media.

I’m passionate about building strong brand narratives and driving growth through integrated marketing, content creation, and thoughtful experimentation with emerging technologies like AI. I bring a hands-on, collaborative approach to projects and love working with cross-functional teams to deliver quality leads, brand awareness, and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Manager at Cargobase

July 31, 2024 - September 3, 2025

Oversaw and developed organic content for Cargobase's social media calendar with marketing executives and freelancers. Identified content gaps and collaborated with team leaders to develop valuable content. Worked with product and engineering teams to resolve technical SEO issues and with sales team to develop marketing collaterals. Developed newsletters and product emails. Increased overall organic traffic by over 65% and engaged sessions by over 96% through extensive keyword research and competitor analysis. Raised organic LinkedIn page impressions by 50% and engagement by 42%.

Marketing Manager at Le Wagon Singapore (franchise)

April 30, 2025 - September 3, 2025

Developed multi-platform content marketing strategy by identifying and creating content resonating with brand and target audience. Managed complex HubSpot CRM system with limited access permissions coordinating with international HQ to develop localised marketing workflows. Set up MQL/SQL nurturing sequences and workflows, adapting global email templates to local market context while navigating HQ compliance requirements. Managed multi-platform paid advertising campaigns and collaborated with agencies to lower CPL and increase quality leads. Coordinated end-to-end video production processes with multiple stakeholders for testimonial and thought leadership content. Co-organised and promoted student and info session events with City Manager.

Content Development Specialist at Arcc Spaces

April 30, 2022 - September 3, 2025

Oversaw the planning of monthly social media calendar and co-built landing pages with designers per marketing lead generation campaigns. Developed content, identified content gaps, and managed article writing for optimized SEO. Managed sponsored ads accounts on Facebook and LinkedIn channels. Worked with PR agency on press releases and market insights reports. Developed and hosted all episodes of the business insights podcast channel showcasing thought leadership of community, staff, and special guests.

SEO & Content Manager at Zum Vet

April 30, 2023 - September 3, 2025

Managed and optimized overall organic search strategy for Zum Vet's Vet platform, e-commerce front and blog. Conducted extensive keyword research and competitor analysis to determine strategic keyword usage based on intent and search volumes. Planned and structured SEO content article guidelines and outlines for writers, managing and reviewing articles for optimal results. Generated and analyzed weekly and monthly reports using GA4, SEMrush, Ahrefs, and GSC for strategy reviews. Worked with tech team on technical SEO issues. Revamped and redirected blog from subdomain to subfolder to boost SEO potential. Managed and monitored backlinks from agency. Assisted in pet-related events. Used ChatGPT with AI prompts to gather content ideas improving SEO.

Associate, Pursuits (Contract) at Unispace

September 30, 2023 - September 3, 2025

Crafted winning proposals for design and commercial teams using InDesign and PowerPoint. Managed and prepared necessary documents timely for submissions.

Content Writer (Freelance) at Trip101 MTB Travel

December 31, 2017 - September 3, 2025

Contributed travel articles based on own travel experience.

Digital Marketer cum Business Developer at Instant Group (Print & Construction)

October 31, 2019 - September 3, 2025

Coordinated between backend business development and digital marketing for two business entities in the conglomerate. Raised main entity site visits by at least 110% within 3 months after implementing comprehensive SEO strategy with low budget. Developed company websites using WordPress/Divi. Created content copywriting for websites and promotional campaigns. Monitored and improved websites based on Google Analytics and SEMrush reports. Designed organic posts/ads using primarily Photoshop and Illustrator for social media. Coordinated with outsourced designers and programmers as needed.

Marketing Manager at Cargo Base

July 1, 2024 - September 13, 2025

Oversee and develop organic content for Cargo Base’s social media calendar with marketing executives as well as freelancers. Identified content gaps and worked with team leaders to develop valuable content. Worked with product and engineering teams to iron out technical SEO issues. Worked with sales team on developing marketing collaterals. Developed newsletters and product emails. Increased overall organic traffic by over 65% and engaged sessions by over 96% through extensive keyword research and competitor analysis. Raised organic impressions on LinkedIn page by 50% and engagement by 42%.

Content / Inbound Marketing Specialist at Arc Spaces

November 1, 2022 - September 13, 2025

Managed inbound content and marketing initiatives, aligned with HQ to develop localized marketing workflows, and coordinated end-to-end content production and digital assets. Optimized SEO strategies and supported multi-channel campaigns.

Marketing Manager at Le Wagon Singapore

January 1, 2024 - December 31, 2025

Developed multi-platform content marketing strategy aligned with brand and audience. Managed HubSpot CRM with limited access, coordinating with international HQ to create localized workflows. Built and optimized MQL/SQL nurturing sequences; adapted global email templates to local market context while ensuring HQ compliance. Directed multi-platform paid campaigns with agency to lower CPL and improve lead quality. Oversaw end-to-end video production with alumni, students, and instructors for testimonials and thought leadership. Co-organised student and information session events with City Manager. Achievements: lowered CPL and increased quality leads; supported student events.

Marketing Manager at Cargobase

January 1, 2023 - December 31, 2024

Oversaw organic content for social calendar; identified content gaps; led valuable content initiatives; collaborated with product, engineering, and sales teams. Developed newsletters, sales & marketing collaterals, and product emails. Achievements: overall user traffic grew by 63%; blog user traffic and engaged sessions increased over 210% and 188%, respectively; LinkedIn organic impressions exceeded 10,000; organic unique views grew to 5,000.

Education

Professional Diploma in Digital Marketing at Kaplan Higher Education Institute

January 1, 2019 - September 3, 2025

Professional Diploma in Digital Marketing at Lithan Academy

January 11, 2030 - February 17, 2026

Diploma in Mass Communications at Kaplan Institute

January 11, 2030 - February 17, 2026