I’m Nick, a seasoned Senior Graphic Designer with over 25 years of experience, and a passionate advocate for health and longevity. I’ve dedicated my career to developing and executing visually stunning, high-impact design solutions across diverse clients and projects. From branding to web design and management, packaging, and a full spectrum of print and digital content creation, I’m driven by a passion for crafting innovative, user-centered designs that truly resonate. I bring a proven ability to lead and collaborate effectively with design and marketing teams, managing projects seamlessly from concept to completion and consistently delivering results that exceed expectations. For the past seven years, I’ve had the privilege of leading the creative team at UBCO - Electric Utility Motorbikes, helping to build a globally recognized brand from the ground up. Beyond the design studio, my commitment to thriving extends to my personal life and a burgeoning new chapter: I’ve recently published my first book, “The Thrive Mindset,” and am now coaching clients in the health and fitness space. It’s all about making a lasting impact, whether through a captivating design or empowering someone to live their best life.

Nick Collins

I’m Nick, a seasoned Senior Graphic Designer with over 25 years of experience, and a passionate advocate for health and longevity. I’ve dedicated my career to developing and executing visually stunning, high-impact design solutions across diverse clients and projects. From branding to web design and management, packaging, and a full spectrum of print and digital content creation, I’m driven by a passion for crafting innovative, user-centered designs that truly resonate. I bring a proven ability to lead and collaborate effectively with design and marketing teams, managing projects seamlessly from concept to completion and consistently delivering results that exceed expectations. For the past seven years, I’ve had the privilege of leading the creative team at UBCO - Electric Utility Motorbikes, helping to build a globally recognized brand from the ground up. Beyond the design studio, my commitment to thriving extends to my personal life and a burgeoning new chapter: I’ve recently published my first book, “The Thrive Mindset,” and am now coaching clients in the health and fitness space. It’s all about making a lasting impact, whether through a captivating design or empowering someone to live their best life.

Available to hire

I’m Nick, a seasoned Senior Graphic Designer with over 25 years of experience, and a passionate advocate for health and longevity. I’ve dedicated my career to developing and executing visually stunning, high-impact design solutions across diverse clients and projects. From branding to web design and management, packaging, and a full spectrum of print and digital content creation, I’m driven by a passion for crafting innovative, user-centered designs that truly resonate. I bring a proven ability to lead and collaborate effectively with design and marketing teams, managing projects seamlessly from concept to completion and consistently delivering results that exceed expectations.

For the past seven years, I’ve had the privilege of leading the creative team at UBCO - Electric Utility Motorbikes, helping to build a globally recognized brand from the ground up. Beyond the design studio, my commitment to thriving extends to my personal life and a burgeoning new chapter: I’ve recently published my first book, “The Thrive Mindset,” and am now coaching clients in the health and fitness space. It’s all about making a lasting impact, whether through a captivating design or empowering someone to live their best life.

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Work Experience

Creative Lead / Senior Designer at UBCO - Electric Utility Vehicles
January 31, 2025 - August 25, 2025
Supported the Marketing Director and marketing team to develop and implement the brand for B2C and B2B marketing to grow brand love and sales across all geographies, segments, channels and media, including print, digital and film. Managed design projects from concept to completion, ensuring projects were delivered on time and within budget. Provided creative and graphic support for external marketing agencies and internal teams including Product & Technology, Customer Service and ELT. UBCO is a New Zealand-based company providing electric adventure vehicles to customers across New Zealand, Australia, United States, and the United Kingdom.
Freelance Designer at Clever Little Studio
April 30, 2018 - August 25, 2025
Provided freelance design services including branding, graphic design and digital content creation between 2014 and 2018.
Head CrossFit Coach at Functional Strength CrossFit
October 31, 2017 - August 25, 2025
Delivered coaching and training in CrossFit fitness programs from 2010 to 2017.
Senior Graphic Designer at Wordplay Design & Type
January 31, 2015 - August 25, 2025
Served as Senior Graphic Designer for a creative design agency, delivering design solutions from 1999 to 2015.
Creative Lead / Senior Designer at UBCO - Electric Utility Vehicles
January 31, 2025 - August 25, 2025
Supported the Marketing Director and marketing team to develop and implement the brand for B2C and B2B marketing to grow brand love and sales across all geographies, segments, channels and media, including print, digital and film. Managed design projects from concept to completion, ensuring timely and on-budget delivery. Provided creative and graphic support for external marketing agencies and internal teams, including Product & Technology, Customer Service, and ELT. Played a key role in building UBCO’s globally recognized brand across New Zealand, Australia, United States, and the United Kingdom.
Freelance Designer at Clever Little Studio
April 30, 2018 - August 25, 2025
Provided freelance design services including graphic design, branding, and digital content creation.
Head Crossfit Coach at Functional Strength CrossFit
October 31, 2017 - August 25, 2025
Led CrossFit coaching programs promoting fitness and health.
Senior Graphic Designer at Wordplay Design & Type
January 31, 2015 - August 25, 2025
Executed graphic design projects with a focus on typography and branding.

Education

Bachelor of Fine Arts - Design at The University of Auckland
January 1, 1994 - January 1, 1997
Bachelor of Fine Arts - Design at The University of Auckland
January 1, 1994 - December 31, 1997

Qualifications

CrossFit Level 1 Coach
January 11, 2030 - August 25, 2025
CrossFit Level 1 Coach
January 11, 2030 - August 25, 2025
Good Design Awards 2024, 2020 - Gold Winner
January 1, 2020 - August 25, 2025
Best Design Awards (Purple) - Value of Design 2020
January 1, 2020 - August 25, 2025
Best Design Awards (Gold) - Best of Product 2020 - Sustainable Product Design 2020 - Non-consumer Product 2020
January 1, 2020 - August 25, 2025

Industry Experience

Consumer Goods, Energy & Utilities, Education, Healthcare, Professional Services, Retail