CD

I’m a digital marketing professional with hands-on experience in social media content, paid social, audience engagement, copywriting, content planning, and performance reporting.

About

I’m a digital marketing professional with hands-on experience in social media content, paid social, audience engagement, copywriting, content planning, and performance reporting. I’ve transitioned from a background in sales leadership and client communication to craft compelling campaigns that balance creativity with measurable results.

I’m certified in Google Digital Marketing & E-commerce and support campaigns across Meta Ads Manager, Google Ads, GA4, Canva, and social content development. I’m a clear communicator who thrives on organized execution and adjusting voice and tone to fit different audiences and goals.

  • 17 years' experience
  • Joined May 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Real Estate & Construction
  • Retail

Work experience· 7 roles

Independent Contractor · GrubhubJan 2024 – Present · 2 yrs 11 mos

Independent contractor providing marketing support and digital services in San Diego.

Sales Manager · Resilient RoofingJul 2022 – May 2024 · 1 yr 11 mos

Led and trained a team of up to 8 sales consultants generating $350K in monthly revenue, coaching customer psychology and sales messaging strategies to improve conversions. Maintained a 40–45% personal close rate while mentoring underperforming representatives and modeling consultative engagement techniques. Led weekly performance reporting with department heads reviewing sales metrics and trends.

Sales Manager · Niche Builders GroupSep 2021 – Jun 2022 · 10 mos

Promoted to Sales Manager within 3 months based on strong sales performance and leadership results. Assessed homeowner needs and presented tiered solutions tailored to budget, urgency, and goals. Managed and coached a team of 6 sales representatives, reviewing performance metrics and refining presentation strategies to improve conversion consistency.

Marketing Coordinator · Emma LandcareMay 2015 – Sep 2021 · 6 yrs 5 mos
Office & Marketing Manager · Seacoast Veterinary GroupMay 2014 – May 2015 · 1 yr 1 mo
Freelance Digital Marketing Manager · Self-EmployedOct 2012 – May 2015 · 2 yrs 8 mos
Mortgage Loan Officer · CitiMortgageMar 2009 – Sep 2012 · 3 yrs 7 mos

Education

Google Digital Marketing & E-commerce Professional Certificate · Google2030 – 2026
Google Ads Search Certification · Google2030 – 2026

Certifications and awards

Google Ads Search Certification2030 – 2026
Google Digital Marketing & E-commerce Professional Certificate2030 – 2026

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