I’m a digital marketing professional with hands-on experience in social media content, paid social, audience engagement, copywriting, content planning, and performance reporting. I’ve transitioned from a background in sales leadership and client communication to craft compelling campaigns that balance creativity with measurable results. I’m certified in Google Digital Marketing & E-commerce and support campaigns across Meta Ads Manager, Google Ads, GA4, Canva, and social content development. I’m a clear communicator who thrives on organized execution and adjusting voice and tone to fit different audiences and goals.

I’m a digital marketing professional with hands-on experience in social media content, paid social, audience engagement, copywriting, content planning, and performance reporting. I’ve transitioned from a background in sales leadership and client communication to craft compelling campaigns that balance creativity with measurable results. I’m certified in Google Digital Marketing & E-commerce and support campaigns across Meta Ads Manager, Google Ads, GA4, Canva, and social content development. I’m a clear communicator who thrives on organized execution and adjusting voice and tone to fit different audiences and goals.

Available to hire

I’m a digital marketing professional with hands-on experience in social media content, paid social, audience engagement, copywriting, content planning, and performance reporting. I’ve transitioned from a background in sales leadership and client communication to craft compelling campaigns that balance creativity with measurable results.

I’m certified in Google Digital Marketing & E-commerce and support campaigns across Meta Ads Manager, Google Ads, GA4, Canva, and social content development. I’m a clear communicator who thrives on organized execution and adjusting voice and tone to fit different audiences and goals.

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Language

English
Fluent

Work Experience

Sales Manager at Resilient Roofing
July 1, 2022 - May 1, 2024
Led and trained a team of up to 8 sales consultants generating $350K in monthly revenue, coaching customer psychology and sales messaging strategies to improve conversions. Maintained a 40–45% personal close rate while mentoring underperforming representatives and modeling consultative engagement techniques. Led weekly performance reporting with department heads reviewing sales metrics and trends.
Sales Manager at Niche Builders Group
September 1, 2021 - June 1, 2022
Promoted to Sales Manager within 3 months based on strong sales performance and leadership results. Assessed homeowner needs and presented tiered solutions tailored to budget, urgency, and goals. Managed and coached a team of 6 sales representatives, reviewing performance metrics and refining presentation strategies to improve conversion consistency.
Marketing Coordinator at Emma Landcare
May 1, 2015 - September 1, 2021
Grew Facebook audience from 0 to ~500 followers through consistent content creation, audience engagement, boosted posts, and platform-specific messaging. Launched and managed Google Ads (Local Services Ads) campaigns (~$1,000/month budget), executing keyword research, bid adjustments, ad copy, and ongoing optimization to drive lead generation. Monitored campaign performance including CTR, call volume, and conversions, making data-driven adjustments to targeting, messaging, and budget allocation to improve lead generation efficiency. Created SEO-focused blog content (1–2 posts weekly) using keyword mapping and search intent alignment to support local search visibility and engagement. Performed detailed reviews of campaign setups and ad content to ensure accuracy, consistency, and alignment with campaign objectives.
Office & Marketing Manager at Seacoast Veterinary Group
May 1, 2014 - May 1, 2015
Created social media and email marketing initiatives including promotional messaging, content campaigns, and online contests to increase engagement and appointment activity. Produced and distributed monthly email newsletters using Constant Contact, analyzing engagement metrics to refine messaging effectiveness.
Freelance Digital Marketing Manager at Self-Employed
October 1, 2012 - May 1, 2015
Managed digital marketing strategy for 4–7 clients across e-commerce and mobile apps, independently executing paid social campaigns, SEO, email marketing, and content calendars. Produced 9–10 SEO-aligned blog posts weekly and daily social media content, supporting audience growth, content consistency, lead generation, and brand positioning. Analyzed traffic, engagement, leads, and follower growth using Google Analytics and Facebook Analytics, optimizing content and campaigns through data-driven adjustments. Increased primary client Facebook Reach 872%, Shares 320%, website pageviews 37%, and revenue 48% through combined organic content, paid ads, and boosted post strategies.
Mortgage Loan Officer at CitiMortgage
March 1, 2009 - September 1, 2012
Ranked #2 nationally for 12 consecutive months while managing a pipeline of 200+ loan applications, converting inquiries into 4–10 completed applications daily and tracking activity in Salesforce CRM.
Independent Contractor at Grubhub
January 1, 2024 - Present
Independent contractor providing marketing support and digital services in San Diego.

Education

Google Digital Marketing & E-commerce Professional Certificate at Google
January 11, 2030 - January 1, 2026
Google Ads Search Certification at Google
January 11, 2030 - January 1, 2026

Qualifications

Google Ads Search Certification
January 11, 2030 - January 1, 2026
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - January 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction, Retail