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I am a strategic and data-driven Ecommerce Lead with over 5 years of experience scaling direct-to-consumer and wholesale ecommerce for global brands, including Imani Collective and Dreamer & Co. I specialize in optimizing full-funnel performance across Shopify, Amazon, Etsy, and Faire, with deep knowledge of SEO, email marketing, inventory management, and order fulfillment. I thrive in cross-functional teams and love turning data into actionable growth plans that improve customer experience and drive international expansion. I leverage tools like Klaviyo, Trunk, ShipStation, and Google Analytics to boost traffic, retention, and conversion while scaling operations across markets such as the USA, UK, and Australia. My focus is on sustainable growth, brand storytelling, and creating seamless shopping experiences that align with values-driven goals.…I am a strategic and data-driven Ecommerce Lead with over 5 years of experience scaling direct-to-consumer and wholesale ecommerce for global brands, including Imani Collective and Dreamer & Co. I specialize in optimizing full-funnel performance across Shopify, Amazon, Etsy, and Faire, with deep knowledge of SEO, email marketing, inventory management, and order fulfillment. I thrive in cross-functional teams and love turning data into actionable growth plans that improve customer experience and drive international expansion. I leverage tools like Klaviyo, Trunk, ShipStation, and Google Analytics to boost traffic, retention, and conversion while scaling operations across markets such as the USA, UK, and Australia. My focus is on sustainable growth, brand storytelling, and creating seamless shopping experiences that align with values-driven goals.

Paul Clive Owili

Brand Designer, Designer, UI Designer, +3

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I am a strategic and data-driven Ecommerce Lead with over 5 years of experience scaling direct-to-consumer and wholesale ecommerce for global brands, including Imani Collective and Dreamer & Co. I specialize in optimizing full-funnel performance across Shopify, Amazon, Etsy, and Faire, with deep knowledge of SEO, email marketing, inventory management, and order fulfillment. I thrive in cross-functional teams and love turning data into actionable growth plans that improve customer experience and drive international expansion. I leverage tools like Klaviyo, Trunk, ShipStation, and Google Analytics to boost traffic, retention, and conversion while scaling operations across markets such as the USA, UK, and Australia. My focus is on sustainable growth, brand storytelling, and creating seamless shopping experiences that align with values-driven goals.…I am a strategic and data-driven Ecommerce Lead with over 5 years of experience scaling direct-to-consumer and wholesale ecommerce for global brands, including Imani Collective and Dreamer & Co. I specialize in optimizing full-funnel performance across Shopify, Amazon, Etsy, and Faire, with deep knowledge of SEO, email marketing, inventory management, and order fulfillment. I thrive in cross-functional teams and love turning data into actionable growth plans that improve customer experience and drive international expansion. I leverage tools like Klaviyo, Trunk, ShipStation, and Google Analytics to boost traffic, retention, and conversion while scaling operations across markets such as the USA, UK, and Australia. My focus is on sustainable growth, brand storytelling, and creating seamless shopping experiences that align with values-driven goals.

Available to hire

I am a strategic and data-driven Ecommerce Lead with over 5 years of experience scaling direct-to-consumer and wholesale ecommerce for global brands, including Imani Collective and Dreamer & Co. I specialize in optimizing full-funnel performance across Shopify, Amazon, Etsy, and Faire, with deep knowledge of SEO, email marketing, inventory management, and order fulfillment. I thrive in cross-functional teams and love turning data into actionable growth plans that improve customer experience and drive international expansion.

I leverage tools like Klaviyo, Trunk, ShipStation, and Google Analytics to boost traffic, retention, and conversion while scaling operations across markets such as the USA, UK, and Australia. My focus is on sustainable growth, brand storytelling, and creating seamless shopping experiences that align with values-driven goals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Ecommerce Lead at Imani Collective - Dreamer & Co

May 1, 2024 - November 17, 2025

Spearheaded the ecommerce relaunch and brand integration after Dreamer & Co was acquired by Imani Collective in 2023, leading the digital transition and scaling efforts. Revamped the Shopify storefront with a focus on UX, SEO performance, and mobile responsiveness to support conversion and organic traffic growth. Developed and executed full-funnel marketing campaigns across email (Klaviyo), social media, and paid ads to reintroduce the brand and expand its reach. Built a new content strategy to boost SEO and connect with values-driven customers through storytelling and long-tail keywords. Implemented efficient inventory syncing via Trunk and streamlined fulfillment through ShipStation, significantly reducing out-of-stock issues and order errors. Set up custom dashboards in Google Analytics and Shopify Reports to monitor KPIs, track customer behavior, and inform strategic decisions as we scale.

Ecommerce Lead at Imani Collective - Imani Kids

January 1, 2020 - November 17, 2025

Managed global ecommerce presence across Shopify, Faire, Etsy, and Amazon (retail + wholesale). Improved organic traffic by 121% by implementing a comprehensive SEO strategy including optimized product pages, internal linking, and structured data. Streamlined operations using Trunk for real-time inventory syncing and ShipStation for shipping automation. Developed data-driven email flows and campaigns in Klaviyo, contributing to a 200% increase in customer retention. Oversaw digital content creation and merchandising to align with brand and seasonal goals. Led international wholesale expansion across US, UK, and Australia through platform outreach and targeted partnerships.