Available to hire
I’m Clothilde Meritet, a strategic and impact-driven executive with over 15 years of global leadership spanning SaaS, biotech, and consumer industries. I drive revenue optimization, go-to-market acceleration, and operational excellence to achieve measurable business transformation, including double-digit revenue and EBITDA gains and IPO readiness. I combine P&L ownership with cross-functional leadership to scale innovative businesses in fast-paced, international environments.
I blend visionary thinking with data-driven execution to build high-performance teams and long-term enterprise value. My focus areas include customer lifecycle optimization, brand development, and strategic partnerships, enabling sustainable growth across the entire customer journey and multiple geographies.
Experience Level
Language
French
Fluent
English
Fluent
Work Experience
Chief Marketing Officer at Seneque Group
June 30, 2022 - September 19, 2025Directed global brand, growth, and go-to-market strategy for a biotech company with 4 DNVB product lines. Led the global marketing lifecycle, built science-led messaging, oversaw omnichannel demand engine, and expanded international presence. Managed COMEX, developed data-driven attribution, and optimized CAC/LTV/ROAS across EMEA, North America, and Asia.
Chief Revenue Officer / Chief Marketing Officer at Boostmyshop
June 1, 2022 - PresentLed revenue strategy and cross-functional execution across sales, marketing, customer success, and partnerships to drive predictable, scalable growth. Implemented a unified revenue approach across all lifecycle stages, delivering +57% MRR and ARPU x5. Optimized cost and P&L (−25% operating costs since 2022). Implemented data-driven forecasting to improve pipeline health and revenue predictability, increasing lead-to-sales conversion from 5.8% to 10.5%. Built and scaled high-performing sales and marketing teams, expanded ARR through new acquisition, upsell/cross-sell, and pricing optimization, and reduced churn while increasing CLTV. Collaborated with Product/Engineering to align roadmap with market feedback and established 50+ strategic partnerships to accelerate growth.
Chief Marketing Officer at Seneque Group
June 1, 2022 - September 19, 2025Directed global brand, growth and go-to-market strategy for biotech dietary supplement and cosmetics product lines. Led the full marketing lifecycle, built science-led messaging, and customer engagement programs. Established a global omnichannel demand engine and international expansion (EMEA, North America, Asia). Built data-driven attribution frameworks to optimize CAC, LTV, ROAS and retention. Managed cross-functional teams across Growth Marketing, Content, PR, Creative, Lifecycle Marketing, and Medical Communications; maintained brand architecture and visual identity; built partnerships and channel alliances.
Chief Revenue Officer at Boostmyshop
June 1, 2022 - PresentLed revenue strategy across Sales, Marketing, Customer Success and Partnerships for a SaaS WMS/OMS and Dynamic Pricing platform. Implemented unified revenue lifecycle across lead generation, expansion and retention. Built data-driven forecasting to improve pipeline health and revenue predictability; improved close rate from 5.8% to 10.5%. Drove ARR expansion (+57% MRR; ARPU ×5) and reduced operating costs by 25% since 2022. Built and scaled high-performing teams in Sales and Marketing; managed 50+ strategic/tech partnerships. Reduced churn from 4.4% to 2.17%. Aligned Product roadmap with market feedback to unlock revenue opportunities.
Chief Revenue Officer (also Acting Chief Marketing Officer) at Boostmyshop
June 1, 2022 - PresentLed unified revenue strategy across sales, marketing, customer success, and partnerships for a SaaS WMS/OMS and Dynamic Pricing platform. Member of COMEX. Achieved +57% MRR growth, 5x ARPU, and 25% cost reduction since 2022; improved pipeline health and revenue predictability with forecasting analytics; increased lead-to-sale conversion from 5.8% to 10.5%; reduced churn from 4.4% to 2.17%; built and scaled cross-functional teams and 50+ strategic partnerships and channel alliances.
Chief Marketing Officer at Seneque Group
February 1, 2021 - June 1, 2022Directed global brand, growth, and go-to-market strategies for an innovative biotech company with four DNVB product lines across international markets. Built science-led messaging with clinical integrity, developed a global omnichannel demand engine, and led international expansion with regulatory alignment and regional platforms. Implemented data-driven attribution frameworks to optimize CAC, LTV, ROAS, and retention, while managing a cross-functional team across growth marketing, content, PR, and medical communications.
Founder at The Marketing Unicorn
December 31, 2020 - September 19, 2025Provided end-to-end strategic marketing and communications consulting for international brands. Defined holistic marketing strategies, oversaw creative production across Europe and Asia, and led global projects with a focus on cost optimization and supplier ecosystem management.
Founder at The Marketing Unicorn
December 1, 2020 - September 19, 2025Provided end-to-end strategic marketing and communications consulting for international brands; led multi-market creative production across Europe and Asia; built and managed a global vendor network; led marketing procurement strategy and supplier consolidation; managed large-scale, multi-stakeholder projects and drove ROI; contributed to IPO-readiness as a strategic priority.
Director & Associate at Spice Ltd
February 29, 2020 - September 19, 2025Director and Associate for Production and Sourcing Agency. Held P&L responsibility, redefined UVP, and overhauled marketing/operational framework to drive growth, improve GP, and optimize processes. Led cross-functional teams and developed strategic supplier partnerships to support international markets.
Director and Associate Production and Sourcing Agency at Spice Ltd
February 1, 2020 - September 19, 2025Led P&L and transformed the marketing/operational framework to drive growth; redefined UVP and marketing strategy to accelerate lead generation, brand visibility and revenue; managed business development and client relationships; built scalable workflows and centralized project management; established strategic supplier partnerships to improve efficiency and profitability.
Director and Associate Production and Sourcing Agency at Spice Ltd
February 1, 2017 - February 1, 2020Led full P&L and transformed marketing/operational frameworks to drive sustainable growth and profitability. Reworked UVP, accelerated lead generation, and expanded revenue across core and emerging markets. Managed client relationships, built a cross-functional team, and optimized processes with scalable workflows and supplier partnerships.
Founder at The Marketing Unicorn
February 1, 2017 - December 1, 2020Provided end-to-end strategic consulting and executional leadership to international brands at the intersection of brand, content, and procurement. Defined holistic marketing strategies, oversaw global creative production, led multi-market projects, and partnered with procurement to optimize marketing spend and supplier networks.
Director, Strategic Sales Development at Icicle Group
December 31, 2016 - September 19, 2025Executive leadership role responsible for shaping group strategy, P&L, and go-to-market across multiple business units. Led IPO-readiness efforts, expanded revenue streams, and managed a ~100-employee multidisciplinary team to drive growth and market expansion.
Director, Strategic Sales Development & Communications Agency at Icicle Group
December 1, 2016 - September 19, 2025Collaborated with C-level clients to define marketing strategy and execution; supervised branding, digital content, packaging, visual merchandising and events; managed a team of project and production managers; implemented digital solutions to streamline processes and reduce yearly marketing budgets by up to 15%; incubated new revenue streams (Packaging, Gifts & Premiums, Visual Merchandising); led IPO-readiness efforts with a focus on P&L and strategic execution.
Director, Strategic Sales Development / Communications Agency at Icicle Group
September 1, 2014 - December 1, 2016Advised C-level clients in retail, insurance, and arts on marketing strategy and execution. Oversaw branding, digital content, packaging, and events for ~200 projects per year. Implemented digital solutions to streamline processes and reduce marketing budgets by up to 15%. Led a multidisciplinary team and prepared the organization for IPO with a strategic mandate and P&L oversight.
Senior Project Manager / Business Development Manager – Asia at Spice Ltd
August 31, 2014 - September 19, 2025Led production and sourcing agency operations across Asia, driving lead generation, client satisfaction, and profitability. Managed cross-functional teams, built strategic partnerships, and optimized supply chain processes to boost GP and revenue.
Senior Project Manager / Business Development Manager at Spice Ltd
August 1, 2014 - September 19, 2025Led Asia-based production and sourcing agency for print, packaging and POS materials; managed end-to-end projects from brief to delivery; built and managed cross-functional teams; secured long-term client relationships and delivered cost savings; traveled to China for supplier audits and partnership development.
Senior Project Manager / Business Development Manager at Spice Ltd
August 1, 2010 - August 1, 2014Led Asia-focused production and sourcing agency activities (print, packaging, POS). Managed end-to-end project delivery, optimized supply chain, reduced costs, and built strategic partnerships with European and US clients, driving revenue growth and profitability.
Publicist at Toronto International Film Festival (TIFF)
September 30, 2009 - September 19, 2025Publicist supporting film events and campaigns, coordinating press relations and media outreach.
Project Manager Marketing and Communication at Promosalons Canada
July 31, 2009 - September 19, 2025Managed marketing and communication projects, coordinating with clients and suppliers to deliver collateral, campaigns, and events across markets.
Project Manager Marketing and Communication at Promosalons Canada
August 1, 2008 - July 1, 2009Managed marketing and communications projects, coordinating cross-functional teams to execute promotional campaigns for film and cultural exchanges.
Education
Master in Management, Marketing and Business Development at Skema Business School
January 1, 2008 - September 19, 2025Master in Management, Marketing and Business Development at Skema Business School, Sophia Antipolis – France
January 11, 2030 - January 1, 2008Master in Management, Marketing and Business Development at Skema Business School, Sophia Antipolis, France
January 1, 2008 - December 2, 2025Qualifications
Industry Experience
Software & Internet, Life Sciences, Media & Entertainment, Retail, Professional Services, Consumer Goods, Healthcare
Experience Level
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