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I’m a senior brand, CRM and digital marketing manager with 10+ years repositioning brands, driving growth and engagement, and leading digital transformation across SaaS, education, finance, healthcare, and FMCG in New Zealand and APAC. I fuse a design background with practical MarTech expertise to deliver integrated brand, social and CRM strategies that consistently outperform benchmarks. I’m multilingual, comfortable leading global brand identity across markets, and I excel at building audiences engagement from the ground up.…I’m a senior brand, CRM and digital marketing manager with 10+ years repositioning brands, driving growth and engagement, and leading digital transformation across SaaS, education, finance, healthcare, and FMCG in New Zealand and APAC. I fuse a design background with practical MarTech expertise to deliver integrated brand, social and CRM strategies that consistently outperform benchmarks. I’m multilingual, comfortable leading global brand identity across markets, and I excel at building audiences engagement from the ground up.

Clova Chan

Brand Designer, Brand Strategist, Marketing Strategist, +2

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I’m a senior brand, CRM and digital marketing manager with 10+ years repositioning brands, driving growth and engagement, and leading digital transformation across SaaS, education, finance, healthcare, and FMCG in New Zealand and APAC. I fuse a design background with practical MarTech expertise to deliver integrated brand, social and CRM strategies that consistently outperform benchmarks. I’m multilingual, comfortable leading global brand identity across markets, and I excel at building audiences engagement from the ground up.…I’m a senior brand, CRM and digital marketing manager with 10+ years repositioning brands, driving growth and engagement, and leading digital transformation across SaaS, education, finance, healthcare, and FMCG in New Zealand and APAC. I fuse a design background with practical MarTech expertise to deliver integrated brand, social and CRM strategies that consistently outperform benchmarks. I’m multilingual, comfortable leading global brand identity across markets, and I excel at building audiences engagement from the ground up.

Available to hire

I’m a senior brand, CRM and digital marketing manager with 10+ years repositioning brands, driving growth and engagement, and leading digital transformation across SaaS, education, finance, healthcare, and FMCG in New Zealand and APAC. I fuse a design background with practical MarTech expertise to deliver integrated brand, social and CRM strategies that consistently outperform benchmarks. I’m multilingual, comfortable leading global brand identity across markets, and I excel at building audiences engagement from the ground up.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Japanese

Beginner

Work Experience

Freelance Brand & Digital Marketing Consultant at Yours Sincerely

September 1, 2019 - Present

Partner with businesses to unlock growth through brand repositioning, design systems, and integrated growth programs. Delivered brand guidelines, content planning, customer journey mapping, and trigger-based email campaigns to boost discoverability and engagement. Scoped and implemented MarTech solutions (CRM and marketing automation) to drive digital transformation for clients across hospitality, health & fitness, and beauty sectors.

CRM & Marketing Manager at Foodstuffs South Island — Trents Wholesale

October 1, 2022 - February 1, 2024

Led CRM and digital marketing for NZ’s largest FMCG retail co-operative B2B arm; achieved 40.5% email open rate (2x industry) and 8.86% CTR (4x); increased operational efficiency by 500% via workflow automation; built and audited a 3,158-record B2B database; integrated GA4 for real-time revenue tracking and lifecycle analytics; led digital transformation (centralised FAQ, self-service process redesign) and improved organic social reach with strong engagement.

Digital Account Manager at Alexanders Digital Marketing

September 1, 2021 - September 1, 2022

Developed integrated brand and digital marketing strategies across 5+ verticals; led end-to-end website revamps (UI/UX research, wireframes, content strategy); managed organic social planning, competitive analysis, and tailored campaigns across multiple client accounts.

Group Marketing Manager at ProHealth Asia

April 1, 2017 - September 1, 2019

Repositioned ProHealth from a local Hong Kong clinic to a premium APAC healthcare brand; centralized brand identity across 4 markets; launched an organic review campaign and targeted Facebook/Google AD campaigns; achieved revenue growth while reducing marketing cost by 50%; led multi-market branding, tone of voice, and output improvements; launched an organic review program and 100+ five-star Google reviews.

Assistant Marketing Manager at Bridgeway Prime Shop Fund Management

September 1, 2015 - March 1, 2017

Rebranded the company to target HNW professional investors; led a Bridgeway × Monopoly co-marketing campaign increasing brand recognition by 32%; oversaw all creative output and investor communications; generated substantial media value monthly and managed a team of 3.

Marketing Manager at HKUST MBA

February 1, 2014 - August 1, 2015

Led a strategic rebrand of the flagship MBA program—from a traditional academic institution to a forward-thinking life-pivot brand; developed brand premiums for staff, ambassadors and alumni; drove a 16% increase in EDM CTR; planned and executed 45 international marketing events across APAC and the U.S.; managed a team of 10.

Marketing Assistant, APAC at WGSN

November 1, 2012 - January 1, 2014

Supported APAC marketing campaigns for a global SaaS fashion and trend intelligence provider; managed social platforms; contributed to content creation and trend forecasting for Greater China and Southeast Asia.