I build campaigns that break charts, drive revenue, and make noise in the best way possible. I’m a Marketing Strategist, AV Production Lead, and Technical Audio Engineer with over 6 years of experience at the intersection of music, media, and technology, most recently leading high-profile releases and brand partnerships at EMPIRE Records. I’ve mixed platinum albums, engineered flawless live and studio audio, and built campaigns that have generated $50M+ in revenue. I’m fluent in creative strategy, hands-on production, and the tech that powers both — from Pro Tools, Adobe Premiere, and Final Cut Pro to DaVinci Resolve, Dante, AES, and even Python scripting to streamline workflows. I know my way around multi-camera rigs, mixing consoles, cabling systems, and high-end production gear (yes, I own a $80K+ professional setup). Recently, I led a new Twitch partnership that generated over $500K in its first six months. Whether it’s AV engineering, brand strategy, or creative project management, I bring the same energy: turn a vision into execution, and execution into results.

DARRIOUS HUGHES

I build campaigns that break charts, drive revenue, and make noise in the best way possible. I’m a Marketing Strategist, AV Production Lead, and Technical Audio Engineer with over 6 years of experience at the intersection of music, media, and technology, most recently leading high-profile releases and brand partnerships at EMPIRE Records. I’ve mixed platinum albums, engineered flawless live and studio audio, and built campaigns that have generated $50M+ in revenue. I’m fluent in creative strategy, hands-on production, and the tech that powers both — from Pro Tools, Adobe Premiere, and Final Cut Pro to DaVinci Resolve, Dante, AES, and even Python scripting to streamline workflows. I know my way around multi-camera rigs, mixing consoles, cabling systems, and high-end production gear (yes, I own a $80K+ professional setup). Recently, I led a new Twitch partnership that generated over $500K in its first six months. Whether it’s AV engineering, brand strategy, or creative project management, I bring the same energy: turn a vision into execution, and execution into results.

Available to hire

I build campaigns that break charts, drive revenue, and make noise in the best way possible. I’m a Marketing Strategist, AV Production Lead, and Technical Audio Engineer with over 6 years of experience at the intersection of music, media, and technology, most recently leading high-profile releases and brand partnerships at EMPIRE Records. I’ve mixed platinum albums, engineered flawless live and studio audio, and built campaigns that have generated $50M+ in revenue.

I’m fluent in creative strategy, hands-on production, and the tech that powers both — from Pro Tools, Adobe Premiere, and Final Cut Pro to DaVinci Resolve, Dante, AES, and even Python scripting to streamline workflows. I know my way around multi-camera rigs, mixing consoles, cabling systems, and high-end production gear (yes, I own a $80K+ professional setup). Recently, I led a new Twitch partnership that generated over $500K in its first six months. Whether it’s AV engineering, brand strategy, or creative project management, I bring the same energy: turn a vision into execution, and execution into results.

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Experience Level

Expert
Intermediate
Intermediate

Work Experience

Mixing Engineer | Project Manager at EMPIRE Records
October 1, 2019 - Present
Mixed and engineered high-performing records including King Von’s "Welcome to O’Block", generating $50M+ in revenue and earning multiple RIAA Platinum Certifications. Directed AV strategy, live/studio audio engineering, and production logistics for 100+ digital campaigns, collaborating with photographers, videographers, and designers. Designed and implemented brand strategies that helped multiple artists reach consistent 5-figure monthly incomes within 6 months. Led the rollout of EMPIRE’s Backstage Program, improving team-wide audio quality and increasing production efficiency by 20%. Managed EMPIRE’s Twitch partnership, overseeing creative direction and live production, resulting in $500K+ in new revenue in 6 months.
Marketing Manager at Lollapalooza Music Festival
October 1, 2016 - August 1, 2017
Developed and deployed custom digital assets for artists, improving branding consistency across platforms. Partnered with PR teams to revamp artist branding, resulting in a 20% increase in fan engagement during tour cycles. Secured local talent and strategic artist collaborations to boost event presence and community reach.
Marketing Manager at Thank You Creative Agency
May 1, 2015 - March 1, 2020
Created viral, brand-aligned content that boosted Nike’s digital engagement by 25% in Q1 2020. Improved operational workflows across client projects, increasing campaign turnaround speed by 30%. Conducted trend analyses that led to more targeted campaigns and a 30% improvement in ROI. Streamlined creative budgeting and vendor sourcing to reduce overhead and improve project delivery.

Education

Bachelor’s in Marketing Management at Northern Illinois University
January 1, 2008 - January 1, 2012

Qualifications

Pro Tools Certified
January 11, 2030 - February 11, 2026
Microsoft Certified Technology Specialist: SharePoint Configuration
January 11, 2030 - February 11, 2026

Industry Experience

Media & Entertainment, Professional Services