Hi, I’m Kierra Owens—also known as Coach West—a senior experiential producer based in Inglewood, CA. I specialize in large-scale, multi-zone festivals, fan activations, and immersive live entertainment experiences, delivering engaging moments for 1,000+ attendees per event. With 10+ years in event strategy, run-of-show leadership, vendor and talent coordination, and on-site execution, I remain calm under pressure and build systems that protect fan experience and show flow. My work spans executive production for Water Wars, festival direction, and DJ/MC hosting, all aimed at creating memorable moments while staying on budget (typically $50K–$250K) and aligned with brand goals.…

Kierra Owens

Hi, I’m Kierra Owens—also known as Coach West—a senior experiential producer based in Inglewood, CA. I specialize in large-scale, multi-zone festivals, fan activations, and immersive live entertainment experiences, delivering engaging moments for 1,000+ attendees per event. With 10+ years in event strategy, run-of-show leadership, vendor and talent coordination, and on-site execution, I remain calm under pressure and build systems that protect fan experience and show flow. My work spans executive production for Water Wars, festival direction, and DJ/MC hosting, all aimed at creating memorable moments while staying on budget (typically $50K–$250K) and aligned with brand goals.…

Available to hire

Hi, I’m Kierra Owens—also known as Coach West—a senior experiential producer based in Inglewood, CA. I specialize in large-scale, multi-zone festivals, fan activations, and immersive live entertainment experiences, delivering engaging moments for 1,000+ attendees per event.

With 10+ years in event strategy, run-of-show leadership, vendor and talent coordination, and on-site execution, I remain calm under pressure and build systems that protect fan experience and show flow. My work spans executive production for Water Wars, festival direction, and DJ/MC hosting, all aimed at creating memorable moments while staying on budget (typically $50K–$250K) and aligned with brand goals.

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Work Experience

Executive Producer / Festival Director at Water Wars / WW Community Foundation
January 1, 2015 - Present
Directed end-to-end production for large-scale, multi-zone live festivals delivering immersive fan experiences for 1,000+ attendees per event. Owned event strategy, run-of-show development, site operations, and on-site execution across multiple activity zones. Led cross-functional teams including production staff, vendors, security, volunteers, and talent to ensure seamless delivery. Managed combined operational budgets ranging from $50K–$250K, including vendor contracts, in-kind partnerships, and equipment procurement. Served as primary escalation point during live events, resolving real-time issues without disrupting fan experience or show flow.
Event Operations Lead / Host (DJ & Emcee) at Freelance
January 1, 2012 - Present
Led live event operations, stage flow, and audience engagement for concerts, community festivals, and branded experiences. Delivered confident on-mic hosting, show transitions, and crowd direction aligned with run-of-show and production cues.

Education

Bachelor of Science, Business Administration (Management & Operations, Supply Chain Management) at California State University, Long Beach
January 11, 2030 - February 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services