Colin Lock

Creative Video Editor, Motion Designer and Graphic Designer at Cinchy, a corporate data engineering SaaS. Collaborated with marketing and sales teams to elevate multimedia messaging, delivering elegant designs and visual tools for customer service and sales. •High-Engagement Ads Creation: Created high-engagement video ads on Meta and LinkedIn. Leveraged data analytics for optimized ad campaigns, surpassing quarterly sales goals. •Customer Case Study Videos: Showcasing Cinchy's impact on clients, enhancing brand credibility and trust through compelling scriptwriting and storytelling executed in Adobe Premiere Pro. •Informative Walkthrough Videos: Applying video production and motion graphics expertise to develop informative walkthrough videos, effectively demonstrating Cinchy platform features and functionalities, facilitating seamless navigation and utilization of the SaaS platform. •Website and Trade Show Content: Crafted elegant edits with visual effects using Adobe After Effects as a visionary to simplify complex technical concepts and enhance audience understanding on the company website, resulting in increased user engagement.

Snap Call Media specialized in video strategy for iGaming affiliates and operators. Fulfilled roles as a Video Editor, Audio Editor, and Show Producer, focusing on crafting compelling marketing content tailored for YouTube, and social media. ●Content Creation: Produced and edited remote interviews and live-stream vlogs using OBS, StreamYard, and Riverside, increasing viewer interaction. Mastering video formats and codecs. ●Online Marketing Strategies: Collaborated to develop and edit marketing strategies, boosting views, subscriptions, and engagement for casino and sports media businesses. ●Social Media Content: Developed shareable content with After Effects, amplifying brand presence and fostering TikTok interaction, expertly utilizing generative AI tools like FireFly. ●Viewer Experience Enhancement: Enhanced video quality through foley art, sound design, music editing, sound mixing, and audio mastering, improving viewer retention.

As the Video Services Lead at BroadbandTV, YouTube's third largest video property, I directed the production of diverse video and graphic assets for educational, promotional, and entertainment purposes. Leveraged my expertise as a Video and Motion Graphics Editor, Videographer, Photographer, and Graphic Designer, working closely with Marketing, Sales and Event teams. ●Branded Vertical Engagement: Assessed video production needs for branded verticals like NBA Playmakers, Outspeak, and Opposition, driving brands forward and increasing engagements with impactful edits for YouTube, and Socials. Streamlined processes for production workflows. ●BBTV Academy: Developed, curated and edited an instructional video series, tailored for deployment across seven language markets, working with translators and voice talent to ensure articulation and translation accuracy, increasing engagement globally and opening new markets. ●Event Production: Worked closely with event managers to strategize and collaborate with content creators and talent; acting as a videographer and editor to execute video marketing content for live music festivals and events like VidCon and Playlist Live, maximizing creative reach and audience engagement across company verticals and their social platforms. ●Studio Management: Managed local studio operations and equipment. Accurately handled a monthly budget for purchases, upgrading the facilities and operation capabilities.