Available to hire
I’m a brand-led, data-driven marketing executive with over 20 years of experience in scaling education, SaaS, and consumer businesses. My expertise lies in connecting product marketing, customer experience, and lifecycle strategies into coherent growth systems. I’ve been trusted by CEOs and boards to translate strategy into measurable enterprise value.
Work Experience
Head of Marketing at Dymocks Education
June 1, 2024 - PresentExecutive lead for brand, growth, and digital strategy across Dymocks Tutoring, Talent 100, and Dymocks Training. Responsible for leading cross-functional teams and ensuring strategic integration post-merger resulting in consistent growth.
Head of Marketing (Contract) at Novated Lease Australia
July 1, 2023 - May 1, 2024Established the marketing function and repositioned the business as a national challenger. Led a full rebrand and introduced an AI-driven go-to-market strategy contributing to significant market-share growth.
Head of Marketing – Growth at Life Skills Group
May 1, 2021 - July 1, 2023Led brand and growth strategy supporting over 1,200 schools. Developed a structured acquisition engine and implemented omnichannel strategies to increase predictable revenue pipelines.
Marketing Manager at Little Hotelier | SiteMinder
October 1, 2019 - May 1, 2021Joined as the first dedicated marketer, leading international market launches. Co-led global communications during crises to preserve customer retention.
Marketing Manager at Carly Holdings Limited
December 1, 2016 - October 1, 2019Developed Australia's first car subscription brand, driving customer acquisition and aligning marketing strategies with commercial objectives.
Global Brand Manager at 3P Learning (Mathletics)
January 1, 2013 - October 1, 2016Unified brand architecture and implemented global strategies that contributed to significant year-on-year growth, while standardizing digital practices across multiple markets.
Marketing Manager at 3P Learning (Mathletics)
January 1, 2008 - January 1, 2013Built effective retention strategies and established a data infrastructure for marketing effectiveness and forecasting.
Education
Qualifications
Certified Scrum Product Owner (CSPO)
January 11, 2030 - July 29, 2026Industry Experience
Education, Software & Internet
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