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I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue. I thrive hands-on as a player/coach, blending strategy with hands-on execution across ABM, content marketing, paid media, and marketing automation to accelerate growth. Prior to consulting, I led marketing in multiple software startups and enterprises, including Login VSI, Datawatch, Ramp, Copyright.com, and TIBCO Spotfire, helping teams exceed goals and launch new products through integrated marketing programs and data-driven campaigns.…I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue. I thrive hands-on as a player/coach, blending strategy with hands-on execution across ABM, content marketing, paid media, and marketing automation to accelerate growth. Prior to consulting, I led marketing in multiple software startups and enterprises, including Login VSI, Datawatch, Ramp, Copyright.com, and TIBCO Spotfire, helping teams exceed goals and launch new products through integrated marketing programs and data-driven campaigns.

Colin White

Brand Strategist, Marketing Strategist, Marketing Automation Specialist, +4

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I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue. I thrive hands-on as a player/coach, blending strategy with hands-on execution across ABM, content marketing, paid media, and marketing automation to accelerate growth. Prior to consulting, I led marketing in multiple software startups and enterprises, including Login VSI, Datawatch, Ramp, Copyright.com, and TIBCO Spotfire, helping teams exceed goals and launch new products through integrated marketing programs and data-driven campaigns.…I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue. I thrive hands-on as a player/coach, blending strategy with hands-on execution across ABM, content marketing, paid media, and marketing automation to accelerate growth. Prior to consulting, I led marketing in multiple software startups and enterprises, including Login VSI, Datawatch, Ramp, Copyright.com, and TIBCO Spotfire, helping teams exceed goals and launch new products through integrated marketing programs and data-driven campaigns.

Available to hire

I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue. I thrive hands-on as a player/coach, blending strategy with hands-on execution across ABM, content marketing, paid media, and marketing automation to accelerate growth.

Prior to consulting, I led marketing in multiple software startups and enterprises, including Login VSI, Datawatch, Ramp, Copyright.com, and TIBCO Spotfire, helping teams exceed goals and launch new products through integrated marketing programs and data-driven campaigns.

Skills

HubSpot

Salesforce

Experience Level

HubSpot

Expert

Salesforce

Expert

Work Experience

Founder/Principal Consultant at Martekrs

January 1, 2017 - Present

Provide freelance demand generation, marketing operations, and social media marketing services for multiple clients. Services include building and managing demand generation programs, implementing and managing marketing automation systems, and building and executing paid search/social media/display ad programs, content marketing, account-based marketing and marketing communications programs.

Director of Marketing at Login VSI

January 1, 2016 - December 31, 2017

Head of North America marketing for virtualized desktop software startup. Led demand gen and marketing operations, exceeded lead and pipeline goals by 150% in the first three quarters, managed trade show booths at Citrix Synergy and VMworld, launched three product releases, and implemented Act-On marketing automation with lead scoring and nurture programs; defined an account-based marketing program and sales playbooks.

Head of Demand Generation at Datawatch

January 1, 2015 - December 31, 2016

Managed demand generation programs including marketing automation, digital marketing, electronic events and ABM. Increased social media reach and pipeline performance, implemented Salesloft and Leadspace for lead scoring and ABM, and expanded BDR follow-up capacity.

Head of Marketing at Ramp

January 1, 2014 - December 31, 2015

Hands-on head of marketing for video search and hosting software startup, including field marketing, product/brand marketing, and demand generation. Managed BDR team, improved pipeline, expanded social reach, implemented Pardot with Salesforce and built lead nurture and scoring programs; helped Gartner Magic Quadrant recognition.

Head of Marketing at Copyright.com

January 1, 2012 - December 31, 2014

Led field marketing, demand generation, marketing operations, marketing communications and PR for copyrighted materials rights broker. Managed all electronic and direct marketing programs, led brand consolidation, increased social reach, implemented Eloqua with lead scoring and nurture, developed content strategy to increase inbound leads, and implemented Sirius Decisions demand waterfall model; initiated teleprospecting program.

Director of Demand Generation at TIBCO Software, Spotfire Division

January 1, 2008 - December 31, 2012

Managed field marketing, lead generation, and BDR team for the Spotfire SaaS data visualization and predictive analytics software platform.