Colin White
I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue.
About
I’m a marketing leader with a track record of building demand generation programs and marketing operations that drive pipeline and revenue. I thrive hands-on as a player/coach, blending strategy with hands-on execution across ABM, content marketing, paid media, and marketing automation to accelerate growth.
Prior to consulting, I led marketing in multiple software startups and enterprises, including Login VSI, Datawatch, Ramp, Copyright.com, and TIBCO Spotfire, helping teams exceed goals and launch new products through integrated marketing programs and data-driven campaigns.
- 18 years' experience
- Joined December 2025
Skills· 2
Industry experience
- Software & Internet
- Professional Services
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Work experience· 6 roles
Provide freelance demand generation, marketing operations, and social media marketing services for multiple clients. Services include building and managing demand generation programs, implementing and managing marketing automation systems, and building and executing paid search/social media/display ad programs, content marketing, account-based marketing and marketing communications programs.
Head of North America marketing for virtualized desktop software startup. Led demand gen and marketing operations, exceeded lead and pipeline goals by 150% in the first three quarters, managed trade show booths at Citrix Synergy and VMworld, launched three product releases, and implemented Act-On marketing automation with lead scoring and nurture programs; defined an account-based marketing program and sales playbooks.
Managed demand generation programs including marketing automation, digital marketing, electronic events and ABM. Increased social media reach and pipeline performance, implemented Salesloft and Leadspace for lead scoring and ABM, and expanded BDR follow-up capacity.
Education
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