Digital Marketing Strategist and Creative Director with 12+ years of experience building B2B and B2C growth through brand strategy, content ecosystems, and performance marketing. I create compelling visual storytelling across social, video, print, and digital—turning complex insights into measurable lead generation and stronger brand authority. I also specialize in AI-powered creative production, prompt engineering, and workflow automation to accelerate output without sacrificing quality. From award-winning campaigns for global brands to driving conversions and qualified inbound leads, I focus on data-led strategy, creative excellence, and systems that scale results.…

Collins Agure

Digital Marketing Strategist and Creative Director with 12+ years of experience building B2B and B2C growth through brand strategy, content ecosystems, and performance marketing. I create compelling visual storytelling across social, video, print, and digital—turning complex insights into measurable lead generation and stronger brand authority. I also specialize in AI-powered creative production, prompt engineering, and workflow automation to accelerate output without sacrificing quality. From award-winning campaigns for global brands to driving conversions and qualified inbound leads, I focus on data-led strategy, creative excellence, and systems that scale results.…

Available to hire

Digital Marketing Strategist and Creative Director with 12+ years of experience building B2B and B2C growth through brand strategy, content ecosystems, and performance marketing. I create compelling visual storytelling across social, video, print, and digital—turning complex insights into measurable lead generation and stronger brand authority.

I also specialize in AI-powered creative production, prompt engineering, and workflow automation to accelerate output without sacrificing quality. From award-winning campaigns for global brands to driving conversions and qualified inbound leads, I focus on data-led strategy, creative excellence, and systems that scale results.

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Skills

Experience Level

Language

English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Russian
Intermediate
Arabic
Advanced
Chinese
Advanced

Work Experience

Senior Executive – Digital Marketing, Communications & Brand Management at The Source. Medici Fashion DMCC
April 1, 2025 - Present
Developed and executed B2B digital marketing strategy increasing qualified inbound leads by 40%. Built brand authority via content ecosystems (articles, interviews, videos, industry insights) and produced/edited executive interviews and sourcing capability videos (60%+ engagement). Managed B2B social channels achieving 10X engagement growth. Used analytics to refine targeting and increase conversion rates by 65%. Integrated AI tools and prompt engineering to reduce content production time by 40%, including AI-driven video/image generation for faster creative testing. Created business development pitch decks and managed digital showroom experiences to improve buyer journey and inquiry conversion. Connected sourcing innovation with commercial storytelling, repositioning the brand from transactional supplier to strategic partner.
Senior Executive (Digital Marketing, Communications & Brand Management) at The Source / Medic Fashion DMCC
April 1, 2025 - Present
Led B2B digital marketing strategy; increased qualified inbound leads by 40%. Authored articles, developed scripts, and built brand authority through structured content ecosystems (articles, interviews, videos, sourcing & industry insights). Produced executive interviews and capability videos; integrated AI-driven video and image generation into campaigns; improved multi-channel output. Managed B2B social channels, achieving 10x growth in engagement. Translated sourcing insights into actionable brand positioning and demand-gen strategies. Coordinated with cross-functional teams to align marketing with sourcing and growth targets.
Process Team Lead at Amazon
January 1, 2024 - January 1, 2025
Coordinated daily team operations to minimize processing errors and maintain productivity and morale. Drove adherence to operational targets and supported top-tier efficiency. Enforced compliance with Amazon global safety protocols, contributing to the #1 global safety record among 185 fulfillment centres worldwide. Supported the UAE fulfilment centre in achieving highest order shipment volume across UAE Amazon sites. Identified and implemented workflow improvements that reduced error rates and improved operational efficiency.
Branding, Merchandising, Graphic Design & Desktop Publishing Specialist at The United Nations
January 1, 2020 - December 31, 2023
Designed high-impact branding and visibility materials deployed at global UN conferences in New York, Geneva, Nairobi, and Vienna. Led creative development of environmentally conscious design solutions, transforming technical manuscripts into user-friendly publications. Developed and maintained cohesive brand identity assets for internal use and global marketing initiatives and events. Managed end-to-end design workflows for multiple stakeholders with flexible timelines. Produced booklets, technical manuals, advocacy reports, executive summaries, and event collateral. Executed multilingual design/layout across six official UN languages (English, French, Spanish, Russian, Arabic, Chinese). Collaborated with cross-functional international teams to translate strategic objectives into compelling visual communications.
Creative Lead, Branding & Marketing at The United Nations
January 1, 2020 - December 31, 2023
Designed branding and marketing materials; led graphic design, desk-to-publishing workflows and multi-channel communications; produced materials for global conferences; ensured alignment with UN visual standards; led cross-functional teams to deliver high-quality outputs.
Creative Lead – Graphic Design, Videography & Editorial/Production at The United Nations
January 1, 2020 - December 31, 2023
Led creative development for UN campaigns, producing visuals, video content, and promotional materials; ensured branding consistency across channels; crafted engaging narratives for public awareness initiatives. Developed bilingual assets and global event collateral for six UN languages; collaborated with subject-matter experts and international stakeholders to optimize engagement and impact.
Branding & Merchandising, Graphic Design & Desktop Publishing at The United Nations
January 1, 2020 - December 31, 2023
Designed high-impact branding assets and desktop publishing materials for internal use and global initiatives; created multilingual (English, French, Spanish, Russian, Arabic, Chinese) assets; maintained cohesive UN visual standards across conferences, exhibitions, high-level meetings and official events in New York, Geneva, and Vienna. Led end-to-end design workflows, ensured quality control, and produced large-format event materials and digital assets; collaborated with cross-functional teams and external partners; supported UN campaigns in Africa.
Creative Lead – Graphic Design, Videography & Editing at Ogilvy & Mather Advertising
November 1, 2014 - December 31, 2017
Delivered integrated advertising campaigns across print, digital, television, radio, and video for global brands. Contributed to award-winning campaigns for HUAWEI, earning the 2017 Digital Media Award and APA Award for Best in Storytelling. Helped produce work recognized with Gold (Design for Digital), Silver (Media Innovation), and Bronze (TV/Cinema/Online Video). Led The Harmacy for Gertrude's Children's Hospital, recognized as Africa’s first integrated public awareness and action campaign. Owned end-to-end campaign development spanning activations, product launches, promotions, and large-scale event organization.
Creative Lead at Ogilvy & Mather Advertising
November 1, 2014 - December 31, 2017
Led a multi-disciplinary team delivering integrated advertising solutions; campaign planning, production, and analysis across print, digital, audio and video; activated brand campaigns and produced large-format assets; contributed to multi-market campaigns including Malawi and Italy clients.
Creative Lead – Graphic Design, Copywriting, Videography & Editing at Business Ad Agency (BAA)
January 1, 2012 - October 31, 2014
Delivered integrated advertising campaigns across print, digital, audio, and video across Malawi, Zambia, South Africa, and Zimbabwe. Led creative execution for Seedco Malawi, driving 45% market share growth and increasing seed sales from 2,100 to 3,370 metric tonnes. Designed NBS Bank Malawi campaign materials generating a 42% increase in new accounts and engaging 13,000+ participants. Produced TV advertisements, video promos, documentaries, and client testimonials to ensure high-quality storytelling and audience engagement. Contributed to brand activations, product launches, promotions, market research, and large-scale event organization.
Creative Lead at Behan ce.net / Collins DT Publishing
January 1, 2012 - December 31, 2014
Led integrated advertising campaigns, brand activation, product launches, marketing research, and large-format materials; produced professional TV ads, posters, brochures; established cohesive brand identity for internal offices and international events.

Education

Higher National Diploma (HND) in Creative Media Production at Buruburu Institute of Fine Arts (BIFA)
January 11, 2030 - January 1, 2013
Bachelor of Arts (BA) in Graphic Design at Upper Hill High School, Kenya
January 11, 2030 - January 1, 2005
Kenya Certificate of Secondary Education (KCSE) at Kenya
January 11, 2030 - January 1, 2001
Certificate of Training, Ethics & Integrity at The United Nations
January 1, 2020 - January 1, 2020
Certificate of Training, Safety at The United Nations
January 1, 2020 - January 1, 2020
Certificate of Participation: AMAA & FAMA at Africa Movie Academy Awards (AMAA) & Film Association of Malawi (FAMA)
October 1, 2013 - October 1, 2013
Higher National Diploma (HND) in Creative Media Production at Buruburu Institute of Fine Arts (BIFA)
January 11, 2030 - January 1, 2013
Bachelor of Arts in Graphic Design at Upper Hill High School, Nairobi
January 11, 2030 - January 1, 2005
Certificate of Training - Ethics & Integrity at The United Nations
January 1, 2020 - May 27, 2026
Certificate of Training - Safety at The United Nations
January 1, 2020 - May 27, 2026
Certificate of Appreciation - United Nations at The United Nations
January 1, 2020 - May 27, 2026
Higher National Diploma (HND) in Creative Media Production at HBI Institute of Communication & Management
January 1, 2013 - December 31, 2013
Bachelor of Arts (BA) in Graphic Design at Buru Buru Institute of Fine Arts (BIFA)
January 1, 2005 - December 31, 2005

Qualifications

Certificate of Training, Ethics & Integrity
January 1, 2020 - January 1, 2020
Certificate of Training, Safety
January 1, 2020 - January 1, 2020
Certificate of Participation: AMAA & FAMA
October 1, 2013 - October 1, 2013
Kenya Certificate of Secondary Education (KCSE)
January 11, 2030 - January 1, 2001
Certificate of Participation - Africa Movie Academy Awards (AMAA) and Malawi Film Association (FAMA)
October 1, 2013 - May 27, 2026
Certificate of Participation - AMAA & FAMA
October 1, 2013 - May 27, 2026
UN Certificate of Training, Ethics & Integrity
January 1, 2020 - May 27, 2026
UN Certificate of Training, Safety
January 1, 2020 - May 27, 2026
UN Certificate of Appreciation
January 1, 2020 - May 27, 2026
Prevention of Sexual Harassment (Certificate of Training)
January 1, 2020 - July 20, 2026
Ethics & Integrity (Certificate of Training)
January 1, 2020 - July 20, 2026
Safety (Certificate of Training)
January 1, 2020 - July 20, 2026
Certificate of Appreciation – The Fred Hollows Foundation
June 1, 2018 - July 20, 2026
Certificate of Participation – AMAA & FAMA
October 1, 2013 - July 20, 2026
Certificate of Membership – Film Association of Malawi (FAMA)
October 1, 2013 - July 20, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Government, Education, Software & Internet, Retail, Financial Services

Skills

Experience Level