Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Kefan Xue, a marketing analytics and content strategy professional with hands-on experience in AI content evaluation, social media analysis, and data-driven decision making. I'm relocating to Berlin in November and looking to bring my skills in GA4, Python, SQL, and audience insights to a collaborative team delivering impactful marketing and product experiences.…

Kefan Xue

Content Creator, Content Producer, Data Analyst, +5





Hi, I'm Kefan Xue, a marketing analytics and content strategy professional with hands-on experience in AI content evaluation, social media analysis, and data-driven decision making. I'm relocating to Berlin in November and looking to bring my skills in GA4, Python, SQL, and audience insights to a collaborative team delivering impactful marketing and product experiences.…

Available to hire

Hi, I’m Kefan Xue, a marketing analytics and content strategy professional with hands-on experience in AI content evaluation, social media analysis, and data-driven decision making.

I’m relocating to Berlin in November and looking to bring my skills in GA4, Python, SQL, and audience insights to a collaborative team delivering impactful marketing and product experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

German

Beginner

Work Experience

AI Content Evaluator at Outlier

October 1, 2024 - Present

Designed and iterated prompts to improve AI model accuracy and contextual alignment; evaluated outputs against rubrics, identified issues (hallucinations, off-tone content), and proposed targeted adjustments. Developed domain-specific test questions to reveal weaknesses and summarized recurring errors to improve team workflows and model quality.

Content Creator & Account Manager at Rednote Freelance

August 1, 2021 - Present

Managed a lifestyle content account with 5,000+ followers, achieving over 30,000 views per post through engagement analytics. Led lead generation for UK brands using tracked content and UGC, and conducted audience experiments to refine formats and pacing.

Consulting Project Leader at University of Bristol

June 1, 2022 - October 23, 2025

Led social media analysis using Twitter data and GA4, tracking metrics such as CTR, session duration, and bounce rate. Performed keyword clustering and SEO insights, built audience profiles via sentiment analysis and clustering, and presented strategic recommendations that boosted engagement by ~30%.

Marketing Analyst Intern at Far East International Leasing

September 1, 2020 - October 23, 2025

Built automated dashboards using SQL and Excel, reducing monthly reporting time by ~40%. Supported sales with data-backed client materials and presentations; conducted market and competitor research to inform procurement decisions and supplier negotiations.

Media Executive at "Tale of the Chain" Fine Art Exhibition

September 1, 2023 - October 23, 2025

Supported offline marketing campaigns, including content planning, event logistics, and audience engagement tracking, contributing to over 300 attendees and high visitor satisfaction at the Tale of the Chain exhibition.

AI Content Evaluator at Outlier

October 1, 2024 - October 31, 2025

Prompt Design & Model Training: Created and iterated prompts to improve accuracy and contextual alignment for user-facing AI services. Evaluation & Error Diagnosis: Reviewed outputs for issues like hallucination and off-tone content, proposing targeted adjustments. Domain-specific Testing: Designed advanced questions in finance, management, and marketing to expose weaknesses and provide corrections. Team Feedback & Quality Optimization: Summarized recurring errors, produced structured reports, and suggested workflow refinements to boost efficiency and output quality.

Content Creator & Account Manager at Rednote Freelance

August 1, 2021 - October 31, 2025

Content Optimization: Managed a lifestyle-focused account with 5,000+ followers, achieving over 30,000 views per post through analytics-driven optimization. Lead Generation & Tracking: Collaborated with UK brands (real estate, education, retail) to generate qualified leads via tracked content and UGC. Audience Experimentation: Conducted small-scale tests to identify optimal content formats and pacing for viewer retention.

Consulting Project Leader at University of Bristol

June 1, 2022 - June 1, 2022

Social Media Analysis: Analyzed audience engagement on Twitter with cross-channel GA4 insights, tracking CTR, session duration, and bounce rate. Keyword & SEO insights: Performed keyword clustering and suggested SEO-friendly content structures. Audience Segmentation: Created audience profiles via sentiment analysis and clustering. Strategic Reporting: Presented findings and recommendations, leading to measurable improvements in audience engagement.

Marketing Analyst Intern at Far East International Leasing

September 1, 2020 - September 1, 2020

Data Automation & Reporting: Built automated dashboards using SQL and Excel, reducing monthly report preparation time by ~40%. Business Development Support: Prepared client meeting materials and data-backed presentations. Market Research: Conducted industry trend analyses and competitor research to inform procurement decisions.

Media Executive at "Tale of the Chain" Fine Art Exhibition

September 1, 2023 - September 1, 2023

Campaign Support: Assisted offline marketing campaigns with content planning, event logistics, and audience engagement tracking, contributing to attendance of 300+ attendees and high visitor satisfaction.