Results-driven Senior Brand & Marketing Creative with 15+ years of global experience translating brand strategy into high-impact digital, print, and motion visuals. Recognised for measurable business impact through stronger engagement, improved conversion rates, and streamlined creative workflows. Leads cross-functional teams and multi-million-euro projects across games, health tech, and fitness. Open to Senior/Lead roles in values-driven product companies prioritising sustainable pace and work-life balance.…

Cole M. Rafla

Results-driven Senior Brand & Marketing Creative with 15+ years of global experience translating brand strategy into high-impact digital, print, and motion visuals. Recognised for measurable business impact through stronger engagement, improved conversion rates, and streamlined creative workflows. Leads cross-functional teams and multi-million-euro projects across games, health tech, and fitness. Open to Senior/Lead roles in values-driven product companies prioritising sustainable pace and work-life balance.…

Available to hire

Results-driven Senior Brand & Marketing Creative with 15+ years of global experience translating brand strategy into high-impact digital, print, and motion visuals. Recognised for measurable business impact through stronger engagement, improved conversion rates, and streamlined creative workflows.

Leads cross-functional teams and multi-million-euro projects across games, health tech, and fitness. Open to Senior/Lead roles in values-driven product companies prioritising sustainable pace and work-life balance.

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Language

English
Fluent
German
Intermediate

Work Experience

Senior Marketing Artist at YAGER DEVELOPMENT GMBH
January 1, 2021 - January 1, 2025
Spearheaded a complete visual identity overhaul that improved brand consistency and reduced design revision cycles. Developed key promotional assets that contributed to a surge in user engagement metrics across core titles.
Principal Designer (Contract) at T.O.M.S. INTERNATIONAL
January 1, 2017 - January 1, 2018
Maintained a cohesive visual language across diverse media platforms while crafting adaptable UI systems to improve user experience.
Creative Director (Contract) at HEALTH ESPRESSO
January 1, 2014 - January 1, 2020
Created a comprehensive visual brand strategy aligned with corporate goals, directly contributing to a significant increase in digital conversions. Led full-stack UI design projects to enhance user satisfaction.
Art Director (Contract) at iCARE HOME HEALTH
January 1, 2012 - January 1, 2020
Developed a unified visual identity to strengthen brand recognition and support growth in patient inquiries. Built a scalable design ecosystem across marketing materials.
Graphic Designer at OUTREACH MEDIA SOLUTIONS
January 1, 2011 - January 1, 2012
Developed ad creatives across digital and traditional media to strengthen brand presence for multiple accounts.
Graphic Designer at MCAN COMMUNICATIONS
January 1, 2009 - January 1, 2011
Collaborated in high-pressure environments to deliver timely design projects while enhancing client satisfaction.
Freelance Creative Designer / Director (Global)
January 1, 2003 - January 1, 2006
Managed concept-to-delivery projects across digital, print, video, and OOH platforms for a broad range of clients. Established design guidelines and best practices to improve brand consistency and deliver measurable ROI improvements for clients in sectors including games, health, fitness, and tech. Worked end-to-end to meet evolving requirements and tight deadlines.
Creative Designer; Director at Freelance
January 1, 2003 - January 1, 2026
Managed concept-to-delivery projects across various sectors, establishing best practices to improve brand consistency.

Education

Bachelor of Science at Sheridan Institute of Applied Arts & Technology
January 1, 2006 - January 1, 2009
Diploma at Sheridan Institute of Applied Arts & Technology
January 1, 2005 - January 1, 2006
BSc (Advanced Advertising Degree) at Sheridan Institute of Applied Arts & Technology
January 1, 2006 - January 1, 2009
Diploma (Art Fundamentals) at Sheridan Institute of Applied Arts & Technology
January 1, 2005 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Healthcare, Media & Entertainment, Software & Internet, Other