I'm an award-winning Design Director with over 20 years of experience working with clients and agencies across London and Sydney. I have a passion for insight-led strategic brand identity design and communication across traditional and digital media. Collaboration and mentoring team members are at the core of how I work. I have extensive experience leading creative teams, managing projects end-to-end, and building strong professional relationships. I enjoy developing creative concepts that solve complex business challenges and delivering high-quality work on time and on budget.…

Design in Concert

I'm an award-winning Design Director with over 20 years of experience working with clients and agencies across London and Sydney. I have a passion for insight-led strategic brand identity design and communication across traditional and digital media. Collaboration and mentoring team members are at the core of how I work. I have extensive experience leading creative teams, managing projects end-to-end, and building strong professional relationships. I enjoy developing creative concepts that solve complex business challenges and delivering high-quality work on time and on budget.…

Available to hire

I’m an award-winning Design Director with over 20 years of experience working with clients and agencies across London and Sydney. I have a passion for insight-led strategic brand identity design and communication across traditional and digital media. Collaboration and mentoring team members are at the core of how I work.

I have extensive experience leading creative teams, managing projects end-to-end, and building strong professional relationships. I enjoy developing creative concepts that solve complex business challenges and delivering high-quality work on time and on budget.

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Skills

Experience Level

Language

Work Experience

Owner and Creative Director at Design in Concert Pty Ltd
February 1, 2017 - Present
Develops strategy and creative concepts aligned to research and brief. Responsible for all aspects of the design business including pitching, estimating, budgeting, finances, invoicing, research, strategy, and creative work across digital and print. Attracts and nurtures professional relationships with business owners, creative specialists, and suppliers. Demonstrates strong organisational skills, multitasking, workload prioritization, and the ability to produce high quality work while meeting deadlines and budgets.
Senior Designer at MinterEllison
March 31, 2025 - July 29, 2025
Worked as a Senior Designer in a small in-house team collaborating with internal stakeholders, teams, and external suppliers to deliver on-brand design assets for a wide variety of applications.
Senior Designer and Design Lead at Deloitte (The Agency)
March 31, 2024 - July 29, 2025
Led creative efforts with Deloitte’s in-house team of 23 designers and marketing department of over 200 specialists, designing and delivering high-level projects, events, and campaigns. Scoped, briefed, and debriefed projects accurately. Developed strategy and creative concepts that were on-brief. Built relationships with senior stakeholders, executives, and Partners. Ensured projects remained on-track and on-time. Led multiple projects that increased audience engagement and conversion rates. Inspired team members’ learning and development and provided feedback on workflow improvements.
Senior Designer and Design Director at Various agencies
January 1, 2025 - July 29, 2025
Collaborated with design and advertising agency teams in Sydney on various projects. Developed creative concepts aligned to research, strategy, and briefs. Worked with a wide variety of clients and sectors. Enhanced interpersonal and collaboration skills with in-house teams. Mentored other designers. Presented to internal teams and clients at the highest level.
Design Director at Brand & Co
January 31, 2010 - July 29, 2025
Reported to Managing Director and was responsible for the creative output of the studio. Helped diversify agency portfolio from property marketing into alternative sectors. Developed strategic impact of the agency portfolio leading to improved client retention and new business wins. Streamlined workflows by improving job filing and creative servers. Managed and mentored a team of 2 designers and 1 artworker. Provided creative direction across all projects.
Design Director at Principals
May 31, 2006 - July 29, 2025
Managed a team of two designers overseeing design, production, and delivery of client projects. Provided creative direction at all design stages. Led client discovery workshops alongside strategy leads. Successfully delivered projects within timelines for multiple clients. Mentored and coached 2 designers. Led the design team on the rebranding of National Australia Bank (‘nab’), managing stages from concepts to rollout including printed collateral, signage, and website design. Coordinated with multiple external specialists to deliver the new brand rollout.

Education

BA (Hons) Graphic Design at Central Saint Martins
January 1, 1990 - December 31, 1993
Diploma Art Studies at Buckinghamshire University
September 1, 1989 - June 30, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Financial Services, Real Estate & Construction, Media & Entertainment, Government, Retail, Travel & Hospitality, Non-Profit Organization

Skills

Experience Level