I'm Mihai Constantinescu, a Creative Director and Art Director with 10+ years of experience in advertising. I've led campaigns across ATL, digital, retail and social for brands like KFC, Coca-Cola, Mastercard, Lidl, Taco Bell and Vodafone. My background in art direction gives me a sharp eye for craft, and I love turning ideas into visually compelling work that resonates with audiences. My approach blends strategic thinking with hands-on craft, and I draw inspiration from teamwork and culture. I believe great creative starts with a solid game plan but thrives on instinct, collaboration, and the courage to break patterns—aiming for work that's relevant, emotionally engaging, and impossible to ignore.…

Mihai Constantinescu

I'm Mihai Constantinescu, a Creative Director and Art Director with 10+ years of experience in advertising. I've led campaigns across ATL, digital, retail and social for brands like KFC, Coca-Cola, Mastercard, Lidl, Taco Bell and Vodafone. My background in art direction gives me a sharp eye for craft, and I love turning ideas into visually compelling work that resonates with audiences. My approach blends strategic thinking with hands-on craft, and I draw inspiration from teamwork and culture. I believe great creative starts with a solid game plan but thrives on instinct, collaboration, and the courage to break patterns—aiming for work that's relevant, emotionally engaging, and impossible to ignore.…

Available to hire

I’m Mihai Constantinescu, a Creative Director and Art Director with 10+ years of experience in advertising. I’ve led campaigns across ATL, digital, retail and social for brands like KFC, Coca-Cola, Mastercard, Lidl, Taco Bell and Vodafone. My background in art direction gives me a sharp eye for craft, and I love turning ideas into visually compelling work that resonates with audiences.

My approach blends strategic thinking with hands-on craft, and I draw inspiration from teamwork and culture. I believe great creative starts with a solid game plan but thrives on instinct, collaboration, and the courage to break patterns—aiming for work that’s relevant, emotionally engaging, and impossible to ignore.

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Skills

Experience Level

Work Experience

Group Creative Director at McCann Bucharest
December 1, 2023 - Present
Leading creative vision, directing art direction and creative campaign development, and project management. Managing larger teams, winning new business, and solidifying client relationships.
Art Director at McCann Bucharest
December 1, 2023 - July 15, 2025
Overseeing art direction, creating creative concepts, handling commercial production, video editing, animation, branding, and photography.
Art Director at Atelier Șapte
November 1, 2017 - July 15, 2025
Responsible for art direction, instore design, graphic design, illustration, 3D design, branding, and photo manipulation.
Graphic Designer at Creative Ideas
July 1, 2015 - July 15, 2025
Involved in graphic design, branding, web design, illustration, editorial design, infographics, and brochures.
Group Creative Director at McCann Bucharest
December 1, 2023 - Present
Leading art direction, establishing creative vision, overseeing creative campaign development, and managing projects at a group level.
Art Director at McCann Bucharest
December 31, 2023 - July 15, 2025
Leading art direction, creative concept development, commercial production coordination, video editing, animation, branding, and photography.
Art Director at Atelier Șapte
November 30, 2017 - July 15, 2025
Art direction, instore design, graphic design, illustration, 3D, branding, and photo manipulation.
Graphic Designer at Creative Ideas
July 31, 2015 - July 15, 2025
Graphic design, branding, web design, illustration, editorial design, infographics, and brochures.
Graphic Designer at Creative Ideas
May 1, 2013 - July 1, 2015
Graphic Design / Branding / Web Design / Illustration / Editorial Design / Infographics / Brochures
Art Director at Atelier Șapte
July 1, 2015 - November 1, 2017
Art Direction / Instore Design / Graphic Design / Illustration / 3D / Branding / Photo Manipulation
Art Director at McCann Bucharest
November 1, 2017 - December 1, 2023
Art Direction / Creative Concept / Commercial Production / Video Editing / Animation / Branding / Photography

Education

Marketing at Bucharest University of Economic Studies
October 1, 2009 - June 30, 2012
Master's degree at Bucharest University of Economic Studies
October 1, 2012 - June 30, 2014
Marketing at Bucharest University of Economic Studies
October 1, 2009 - June 30, 2012
Master's degree in Public Relations in Marketing at Bucharest University of Economic Studies
October 1, 2012 - June 30, 2014
Marketing at Bucharest University of Economic Studies
October 1, 2009 - June 30, 2012
Master's degree in Public Relations in Marketing at Bucharest University of Economic Studies
October 1, 2012 - June 30, 2014

Qualifications

ADC Romania's Creative School - 1st place
January 1, 2017 - December 31, 2017
ADC Romania's Creative School - 1st place
January 1, 2017 - December 31, 2017
ADC Romania's Creative School - 1st place
January 1, 2017 - February 1, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other

Skills

Experience Level