I’m Chava Canolli, a human-centered AI product and digital experience strategist with over 20 years of experience turning complex business goals into scalable, measurable products. I lead enterprise digital experience initiatives across AI engagement, conversational and generative AI experiences, analytics-driven optimization, and design systems—always grounded in deep customer insights and practical product execution. As a product experience leader and principal product designer, I’ve helped Fortune 500 organizations improve adoption and performance through AI-powered search, personalization, chatbots, and optimization. I enjoy aligning executive vision with user needs, partnering across product, engineering, and analytics teams, and delivering modern enterprise platforms that create long-term business value—like increasing e-commerce engagement and sales and reducing operational turnaround times through smarter experience design.

Chava canolli

I’m Chava Canolli, a human-centered AI product and digital experience strategist with over 20 years of experience turning complex business goals into scalable, measurable products. I lead enterprise digital experience initiatives across AI engagement, conversational and generative AI experiences, analytics-driven optimization, and design systems—always grounded in deep customer insights and practical product execution. As a product experience leader and principal product designer, I’ve helped Fortune 500 organizations improve adoption and performance through AI-powered search, personalization, chatbots, and optimization. I enjoy aligning executive vision with user needs, partnering across product, engineering, and analytics teams, and delivering modern enterprise platforms that create long-term business value—like increasing e-commerce engagement and sales and reducing operational turnaround times through smarter experience design.

Available to hire

I’m Chava Canolli, a human-centered AI product and digital experience strategist with over 20 years of experience turning complex business goals into scalable, measurable products. I lead enterprise digital experience initiatives across AI engagement, conversational and generative AI experiences, analytics-driven optimization, and design systems—always grounded in deep customer insights and practical product execution.

As a product experience leader and principal product designer, I’ve helped Fortune 500 organizations improve adoption and performance through AI-powered search, personalization, chatbots, and optimization. I enjoy aligning executive vision with user needs, partnering across product, engineering, and analytics teams, and delivering modern enterprise platforms that create long-term business value—like increasing e-commerce engagement and sales and reducing operational turnaround times through smarter experience design.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

AI Product Experience Leader and Principal Product Designer at Perdue Farms
January 1, 2024 - Present
Transformed complex business strategies into scalable human-centered AI-enabled products and enterprise digital platforms. Increased customer engagement and e-commerce performance through AI-powered search and conversational experiences and led enterprise design system and DAM modernization efforts to support large-scale publishing and digital ecosystems.
Strategic Experience Director (Digital Experience & AI Product Strategy) at Perdue Farms
January 1, 2024 - Present
Directed enterprise digital experience and AI product strategy, aligning executive vision and customer insights with AI innovation to improve adoption, operational efficiency, and long-term business value. Led AI-powered customer experience initiatives including intelligent search, conversational AI, personalization, and chatbot optimization, and partnered with stakeholders to connect delivery to measurable business outcomes.
Assistant Director, Enterprise UX & AI Experience Strategy at Mindtree
January 1, 2018 - January 1, 2024
Led enterprise UX, digital transformation, customer experience, and service design initiatives for Fortune 500 clients. Worked across finance, aviation, healthcare, telecommunications, and enterprise technology with responsibilities spanning UX strategy, research, testing, journey mapping, service design, and executive alignment to drive delivery through design systems and Figma workflows.
Design Lead, Enterprise UX & Digital Transformation at Wipro
January 1, 2010 - January 1, 2018
Provided enterprise UX strategy and digital transformation leadership across multiple industries. Supported customer engagement and enterprise application design using Figma, conducted UX research and user testing, and improved operational efficiency through workflow redesign and optimization; also contributed to service design experiences for enterprise environments.
UX Consultant / Founder (User MindShare) at User MindShare
January 1, 2000 - January 1, 2026
Provided enterprise UX strategy, research, and customer experience planning support across multiple industries; designed and optimized digital customer support experiences with AI chatbot redesign and improved usability and operational outcomes for clients.
Experience Design Lead (UX strategy, research, and customer experience initiatives) at User MindShare
January 1, 2000 - January 1, 2026
Supported UX strategy, enterprise application planning, research, and customer experience initiatives across a wide range of industries, delivering analytics-driven improvements and enterprise service design.
User Experience Consultant at User MindShare
January 1, 2000 - Present
Supported UX strategy, enterprise application planning, research, and customer experience initiatives for clients across a wide range of industries. Delivered UX research, wireframes, prototypes, journey maps, and service design deliverables; contributed to AI chatbot redesign initiatives that improved digital engagement and reduced reliance on customer service operations.

Education

Master of Fine Arts (MFA) at Arizona State University
January 1, 2007 - January 1, 2007
Master of Fine Arts (MFA) at Arizona State University
January 1, 2005 - January 1, 2007
Bachelor of Science (BS) at Arizona State University
January 11, 2030 - August 28, 2026
MFA at Aaron Marcus, Chava Alexander (User Validation of Cultural Dimensions of a Web Site Design) — HCI International Conference Proceedings, 2007; Arizona State University
January 11, 2030 - January 1, 2007

Qualifications

Bachelor of Science (BS)
January 11, 2030 - August 28, 2026
CPACC (training and certification referenced for ADA/VPAT/ARIA improvements)
January 11, 2030 - August 28, 2026
CPACC (ADA analysis, VPAT/ARIA improvements)
January 11, 2030 - August 28, 2026
CPACC (ADA compliance / accessibility training mentioned in resume)
January 11, 2030 - August 28, 2026

Industry Experience

Agriculture & Mining, Computers & Electronics, Education, Financial Services, Government, Healthcare, Media & Entertainment, Professional Services, Telecommunications, Retail, Software & Internet