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I'm a strategic and creative Social Media Manager with over four years' experience building digital-first brand identities across lifestyle and hospitality. I blend cultural relevance with commercial impact, delivering standout content and campaigns that resonate with audiences and drive engagement. I thrive in fast-paced, hands-on environments, leading end-to-end content creation (photography, videography, design) and nurturing strong relationships with talent, PR agencies, and clients. I’ve delivered results like 100% follower growth and a 900% increase in bookings, plus 10K+ organic followers, and I’m now seeking an ambitious team where bold ideas meet data-driven storytelling.…I'm a strategic and creative Social Media Manager with over four years' experience building digital-first brand identities across lifestyle and hospitality. I blend cultural relevance with commercial impact, delivering standout content and campaigns that resonate with audiences and drive engagement. I thrive in fast-paced, hands-on environments, leading end-to-end content creation (photography, videography, design) and nurturing strong relationships with talent, PR agencies, and clients. I’ve delivered results like 100% follower growth and a 900% increase in bookings, plus 10K+ organic followers, and I’m now seeking an ambitious team where bold ideas meet data-driven storytelling.

Jodie-Louise Marsden

Social Media Manager, Content Creator, Creative Director, +2

5.0 (1 review)

I'm a strategic and creative Social Media Manager with over four years' experience building digital-first brand identities across lifestyle and hospitality. I blend cultural relevance with commercial impact, delivering standout content and campaigns that resonate with audiences and drive engagement. I thrive in fast-paced, hands-on environments, leading end-to-end content creation (photography, videography, design) and nurturing strong relationships with talent, PR agencies, and clients. I’ve delivered results like 100% follower growth and a 900% increase in bookings, plus 10K+ organic followers, and I’m now seeking an ambitious team where bold ideas meet data-driven storytelling.…I'm a strategic and creative Social Media Manager with over four years' experience building digital-first brand identities across lifestyle and hospitality. I blend cultural relevance with commercial impact, delivering standout content and campaigns that resonate with audiences and drive engagement. I thrive in fast-paced, hands-on environments, leading end-to-end content creation (photography, videography, design) and nurturing strong relationships with talent, PR agencies, and clients. I’ve delivered results like 100% follower growth and a 900% increase in bookings, plus 10K+ organic followers, and I’m now seeking an ambitious team where bold ideas meet data-driven storytelling.

Available to hire

I’m a strategic and creative Social Media Manager with over four years’ experience building digital-first brand identities across lifestyle and hospitality. I blend cultural relevance with commercial impact, delivering standout content and campaigns that resonate with audiences and drive engagement.

I thrive in fast-paced, hands-on environments, leading end-to-end content creation (photography, videography, design) and nurturing strong relationships with talent, PR agencies, and clients. I’ve delivered results like 100% follower growth and a 900% increase in bookings, plus 10K+ organic followers, and I’m now seeking an ambitious team where bold ideas meet data-driven storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media Manager Creative and Strategist at Content and Curated

February 1, 2024 - Present

Manage client accounts with an emphasis on hospitality, lifestyle, and wellness experiences. End-to-end content creation for social media platforms including - photography, graphic design, videography, feed design. Pitched potential clients and developed tailored proposals, covering brand identities, audits, target audiences, and market positioning. Launched a restaurant opening, directed visual identity and grew the following from 0-10k in 7 months. Developed cohesive brand identities, reinforced through strategic messaging and partnerships. Improved engagement rate by 40% MoM by implementing analytics-informed content. Delivered a 900% increase in brunch bookings (10 to 100+ pax) through strategic social content, influencer marketing, and paid ads. Hired and directed photographers, creators, and brand partners to maintain a high-quality content pipeline. Hired by the marketing team of a leading hospitality group to complement and develop their organic social media content. Created data-driven email marketing campaigns, achieving a 26% open rate. Monitored, tracked, and analysed performance metrics to optimise strategy, while rapidly upskilling to meet new demands.

Social Media Executive at Peridot PR

November 30, 2023 - November 30, 2023

Led influencer campaigns in the interiors space, reaching over 500k+ people. Worked across 5 client accounts; planned and posted content to support brand growth and maintain visual consistency. Contributed to the relaunch of a British heritage brand, helping secure major coverage through an immersive launch event. Built social media calendars and visual assets tailored to high-end audiences.

PR & Social Media Manager at JayJayPR

August 1, 2021 - July 31, 2023

Achieved a 100% growth in followers, showcasing services and engaging audiences. Supported talent at a wide range of events, including movie premieres, theatre press nights, LFW, new-to-market tech, beauty, fashion, and hospitality experiences. Built and nurtured relationships with talent and PR agencies to drive continued success. Directed outreach for paid and gifted partnerships, developed briefs with clear objectives. Network to identify potential niche or up-and-coming talent.