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I'm a strategic, cross-disciplinary design leader with 9+ years of hands-on experience across fintech, SaaS, health tech, and digital media. I merge user-centric UX, pixel-perfect UI, immersive motion graphics, and strategic brand storytelling to deliver high-converting digital products. My expertise is in leading Product Design & Redesign initiatives to reduce churn, drive retention, and deliver measurable ROI for B2B SaaS and high-growth scale-ups. I'm skilled at managing cross-functional design teams, establishing scalable design systems, and translating vision into impact. I am seeking a senior or lead role in product design, creative direction, or motion/visual design leadership.…I'm a strategic, cross-disciplinary design leader with 9+ years of hands-on experience across fintech, SaaS, health tech, and digital media. I merge user-centric UX, pixel-perfect UI, immersive motion graphics, and strategic brand storytelling to deliver high-converting digital products. My expertise is in leading Product Design & Redesign initiatives to reduce churn, drive retention, and deliver measurable ROI for B2B SaaS and high-growth scale-ups. I'm skilled at managing cross-functional design teams, establishing scalable design systems, and translating vision into impact. I am seeking a senior or lead role in product design, creative direction, or motion/visual design leadership.

Abayomi Joseph Adeyemi

Product Designer, UI Designer, UX Designer, +4

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I'm a strategic, cross-disciplinary design leader with 9+ years of hands-on experience across fintech, SaaS, health tech, and digital media. I merge user-centric UX, pixel-perfect UI, immersive motion graphics, and strategic brand storytelling to deliver high-converting digital products. My expertise is in leading Product Design & Redesign initiatives to reduce churn, drive retention, and deliver measurable ROI for B2B SaaS and high-growth scale-ups. I'm skilled at managing cross-functional design teams, establishing scalable design systems, and translating vision into impact. I am seeking a senior or lead role in product design, creative direction, or motion/visual design leadership.…I'm a strategic, cross-disciplinary design leader with 9+ years of hands-on experience across fintech, SaaS, health tech, and digital media. I merge user-centric UX, pixel-perfect UI, immersive motion graphics, and strategic brand storytelling to deliver high-converting digital products. My expertise is in leading Product Design & Redesign initiatives to reduce churn, drive retention, and deliver measurable ROI for B2B SaaS and high-growth scale-ups. I'm skilled at managing cross-functional design teams, establishing scalable design systems, and translating vision into impact. I am seeking a senior or lead role in product design, creative direction, or motion/visual design leadership.

Available to hire

I’m a strategic, cross-disciplinary design leader with 9+ years of hands-on experience across fintech, SaaS, health tech, and digital media. I merge user-centric UX, pixel-perfect UI, immersive motion graphics, and strategic brand storytelling to deliver high-converting digital products.

My expertise is in leading Product Design & Redesign initiatives to reduce churn, drive retention, and deliver measurable ROI for B2B SaaS and high-growth scale-ups. I’m skilled at managing cross-functional design teams, establishing scalable design systems, and translating vision into impact. I am seeking a senior or lead role in product design, creative direction, or motion/visual design leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance UI/UX Designer at CBN Africa

December 1, 2025 - December 1, 2025

Led UI/UX design of Flame TV iOS app: defined user journeys, built Figma component library, tested with 100+ users. Established responsive design system, cutting developer handoff time by 20% and ensuring pixel-perfect retina support. Ran A/B tests on onboarding screens, driving a 15% lift in retention.

Senior Product Designer & Motion Lead at Quest Consortium Security Solutions (QCSS) (Remote, UK)

January 1, 2025 - Present

Directed UI/UX and interaction strategy for a cybersecurity SaaS, optimizing user onboarding and retention. Established modular iOS-first design system, reducing design debt by 30%. Led motion prototyping using After Effects and Blender, enhancing visual storytelling in product flows. Conducted user research and A/B tests, boosting conversion by 20% and NPS by 15%. Collaborated cross-functionally with devs and PMs to improve sprint delivery by 25%.

Brand Growth Manager (Creative Direction) at ATAfrica

January 1, 2024 - January 1, 2024

Defined cross-product brand design standards and mentored creative team members. Aligned product and marketing design directions for fintech campaigns and launch initiatives. Standardized brand design across products, aligning design with GTM strategies. Mentored junior designers, elevating team delivery quality and design velocity.

Creative Designer & Influencer Community Manager at Haix Media Limited

September 1, 2023 - September 1, 2023

Designed MVP for Modern Lottery iOS app: wireframes, hi-fi mockups, and interactive prototypes — achieved seamless 4-step onboarding. Developed brand guidelines for health and lifestyle clients (Huawei Cloud, PUBG), ensured cohesive brand expression across all touchpoints. Delivered motion-graphic campaigns that increased client engagement by 30%. Led over 40 cross-functional design projects, ensuring quality and creative consistency. Produced assets for clients like Huawei Cloud, PUBG, and health-tech firms.

Design Specialist at Kerapay

December 1, 2022 - December 1, 2022

Translated WCAG-compliant briefs into accessible web/mobile interfaces; reduced user error rate by 18%. Collaborated with dev teams on Figma Dev Mode handoffs; ensured 100% component reuse across projects. Rebranded fintech assets, raising social visibility by 35%; grew lead funnel effectiveness by 20%. Mapped user journeys and launched responsive design experiences for web and mobile.