Cooper Cornell

Marketing Manager, Latin Music at Live Nation Entertainment

Led end-to-end 360° marketing campaigns across a portfolio of live events; executed and optimized digital campaigns on TikTok, Spotify, and Meta to drive traffic; analyzed platform performance data to refine targeting, creative direction, and overall strategy; coordinated audio assets and short-form video creatives to support platform-native campaigns; collaborated with artists, creators, and partners to execute coordinated digital campaigns.

Festival Marketing Manager at Netflix Is a Joke

Led 360° marketing campaigns for 500+ events, driving 370K+ ticket sales and $33M in gross revenue; managed multiple concurrent campaigns, optimizing creative and spend based on real-time performance data; coordinated city-wide festival launch across Los Angeles; communicated schedules, budgets, and strategy with Netflix and Live Nation executives; produced performance reports to inform future strategies.

Marketing Coordinator, Touring at Touring

Supported marketing campaigns for 30+ global touring brands, contributing to $600M+ in gross revenue; supported digital marketing execution for music campaigns, assisting with targeting and asset coordination; trained and onboarded seven new hires to support team scale and operational consistency; managed vendor onboarding, invoicing, and expense tracking across concurrent marketing budgets.

Marketing Manager at Live Nation Entertainment

Led end-to-end 360° marketing campaigns for live events across a portfolio of Latin music. Oversaw campaign planning, creative direction, and performance optimization across platforms to drive ticket sales and audience engagement. Coordinated audio assets and short-form video creative to support platform-native campaigns. Collaborated with artists, creators, and partners to execute coordinated marketing initiatives.