CB

Coralie Bacco

Available to hire

I am a strategic, creative marketing and digital communications professional with a dual background in Business Engineering and an MBA in Marketing.

About

I am a strategic, creative marketing and digital communications professional with a dual background in Business Engineering and an MBA in Marketing. I transform ideas into impactful content and grow brands through engaging campaigns, data-driven insights, and cross-functional collaboration.

I thrive in international settings and enjoy turning complex briefs into clear, creative, and measurable results.

  • Joined November 2025

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience

Marketing & Communications Manager · IKEA Lyon Grand ParillyJan 2024 – Jan 2024 · 1 mo

Development of the local marketing strategy with a €100,000 annual budget; benchmarking and trend analysis; web content creation and SEO for the local page (texts, visuals, videos); social media management and audience engagement; implementation of a customer experience strategy; deployment of influencer campaigns; analysis of customer data to optimize purchasing journeys and content.

Team Supervisor / Customer Support · SNCFJan 2020 – Jan 2020 · 1 mo

Personalized support for families: attendance management via applications, welcoming children, assistance with departure and arrival, and administrative management (identity cards). Team supervision: coordinating on-site staff, planning daily schedules, assigning tasks, resolving conflicts, and managing unforeseen events.

Certifications and awards

MBA in Marketing, Communications & Digital2030 – 2025
Engineering Degree in Business Engineering2030 – 2025
Bachelor's Degree in Applied Foreign Languages (English-Spanish)2017 – 2021

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