Sustainable Product Animation — Casa Batlló × Hello World × Simbolic

3D product animation created for Hello World and Simbolic (Casa Batlló official store), designed to communicate sustainability through visual storytelling.

The project introduces a reusable aluminium water bottle sold at Casa Batlló, connecting the product with its natural origin and reinforcing its sustainable positioning.

The art direction builds a fluid narrative where water emerges from a natural environment, flows around the bottle and transitions into its interior — merging product, content and origin into a single visual story.

Natural lighting and a palette of greens and blues reinforce the organic connection between water, nature and design, inspired by Gaudí’s visual universe.

The piece was designed for social media, focusing on visual impact and brand perception.

The final 19-second animation was created for Instagram, enhancing product storytelling and driving engagement through immersive motion and material-driven visuals.

Role: Art direction, visual development, 3D modeling, shading, water simulation, lighting, animation and post-production
Tools: Blender, ZBrush, Substance Painter, After Effects, Photoshop

#3Danimation
#productanimation
#productvisualization
#CGI
#motiondesign
#3Ddesign
#branding
#luxury
#sustainability