Dear Mom

For the Starfish Education Mother’s Day campaign, I served as the Director, leading a production team of 12 to create a cinematic short film commercial tailored for the parent market. I spearheaded the entire creative lifecycle, from the initial pre-production phase—where I developed the conceptual narrative and script—to the hands-on management of the production set and talent. Throughout post-production, I supervised the editing and final grading to ensure the film delivered a high-end, emotional resonance that aligned perfectly with the brand’s goals for the holiday season.
Link to the project [https://www.twine.net/signin