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Hi, I’m Corina Raymond, a senior marketing professional with over seven years of progressive experience across digital marketing, brand strategy, campaign management, and account management. Across Southeast Asia, I’ve led cross-functional campaigns that boosted acquisition, retention, and measurable growth, while maintaining a consistent focus on the customer journey and business impact.…

Corina Raymond

Marketing Strategist, Growth Marketer, Social Media Manager, +5

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Hi, I’m Corina Raymond, a senior marketing professional with over seven years of progressive experience across digital marketing, brand strategy, campaign management, and account management. Across Southeast Asia, I’ve led cross-functional campaigns that boosted acquisition, retention, and measurable growth, while maintaining a consistent focus on the customer journey and business impact.…

Available to hire

Hi, I’m Corina Raymond, a senior marketing professional with over seven years of progressive experience across digital marketing, brand strategy, campaign management, and account management.

Across Southeast Asia, I’ve led cross-functional campaigns that boosted acquisition, retention, and measurable growth, while maintaining a consistent focus on the customer journey and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Advanced

Work Experience

Marketing Specialist at Fitness First

May 1, 2025 - November 1, 2025

Led full-funnel 360° marketing campaigns to improve member retention and drive new sign-ups, incorporating targeted promotions, bundled offers, and in-club conversion tactics. Managed end-to-end planning, logistics, and execution of in-club and external events to drive footfall and brand affinity.

Senior Marketing Manager at Grab

July 1, 2022 - September 1, 2024

Led go-to-market strategies for One Grab, Grab Finance (BNPL), and Grab Insurance (Chubb partnership). Drove the launch of PayLater in Malaysia, implemented data-driven conversion optimization, and analyzed market trends to identify growth opportunities. Drove customer acquisition and retention through integrated digital marketing, events, and promotional campaigns.

Assistant Marketing Manager at The Chariot Agency

September 1, 2021 - July 1, 2022

Collaborated with the communications team to develop strategies that enhanced brand recognition. Managed client relationships with Netflix Singapore, Pocky and Pretz Singapore & Malaysia, and Tiger Beer, delivering campaigns and assets that aligned with brand goals.

Digital Marketing Specialist at Shopee

September 1, 2020 - September 1, 2021

Managed the marketing calendar to synchronize content delivery with product launches. Oversaw social media accounts including content creation, scheduling, community engagement, and paid advertising. Analyzed monthly performance data to inform future campaigns and organized end-to-end logistics for major events (e.g., Squid Game, The Witcher at Sunway Pyramid in Oct 2021).

Account Executive at The Chariot Agency

September 1, 2018 - September 1, 2020

Collaborated with clients and internal teams to execute brand-building campaigns. Managed client relationships, contributed to strategy development, and supported cross-channel marketing activities for regional brands.

Senior Brand Executive at Ogilvy & Mather, WPP

July 1, 2018 - September 30, 2020

Managed accounts for Milo Malaysia, Nestlé Omega Plus, Nestlé La Cremeria, and U Mobile; consistently exceeded client expectations and contributed to high client retention. Drove customer acquisition through social media management, PR collaboration, and SEO strategies, with a focus on brand equity.

Digital Marketing Specialist at Shopee (Southeast Asia's Largest E-Commerce Platform)

September 1, 2020 - September 1, 2021

Managed the marketing calendar for content launches; oversaw social media accounts (content creation, scheduling, community engagement) and paid advertising; analyzed monthly performance to inform future campaigns; delivered high-impact events (e.g., Squid Game, The Witcher) with end-to-end logistics.

Account Executive at The Chariot Agency

September 1, 2021 - July 1, 2022

Collaborated with the communications team to develop brand strategies; managed client relationships and resolved issues promptly; maintained ongoing engagement with Netflix Singapore, Pocky & Pretz Singapore & Malaysia, and Tiger Beer.

Senior Digital Marketing Manager at Grab

July 1, 2022 - September 1, 2024

Developed go-to-market strategies for Grab’s One Grab ecosystem, Grab Finance (BNPL), and Grab Insurance; led multi-channel campaigns across Grab Taxi, Grab Food, Grab Mart, and other verticals; drove user acquisition and retention with data-driven optimization.

Account Manager at Antics@Play

September 1, 2024 - May 1, 2025

Designed and implemented customized marketing campaigns for iHerb, focusing on localized content strategies and influencer marketing; strengthened Home Team NS’s brand presence through competitor research, digital listening, and brand asset revitalisation; cultivated strategic influencer partnerships to expand reach and authentic audience connections; directed cross-functional teams to align creative concepts with business goals across platforms.