Available to hire
E-commerce, Shopify and digital experience specialist with 10+ years in business analysis and 4+ years building and managing my own brand. Experienced in Shopify, product merchandising and ising, content, customer experience, and end-to-end eCommerce operations.
I optimize online shopping journeys to improve conversion and deliver seamless customer experiences across digital touchpoints. Currently expanding expertise in UX/UI design and performance marketing to create more user-focused, high-converting digital experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Freelance E-Commerce & Shopify Designer
January 1, 2024 - PresentDesign and build Shopify stores for small businesses, including product listings, tagging, collections, and store restructuring. Help business owners optimize their online shopping experience through branding, layout, photo selection, and UX improvements. Implement apps, integrations, and basic automations to enhance site functionality and operations.
Founder — Tiny Seed
January 1, 2020 - PresentFounded and ran a plant-based catering business with a strong digital presence. Built and managed the Shopify website and online ordering experience. Managed social media, content, product photos, and customer communications. Oversaw end-to-end operations including ordering, logistics, marketing, administration, scheduling, budgeting, accounting, inventory, and supplier management. Ensured consistent quality and brand presentation across touchpoints. Created analysis, performance dashboards, and management reporting. Supported marketing teams in evaluating campaign effectiveness and identified operational improvements and opportunities.
Commercial Planning Analyst at Telecom Personal S.A.
January 1, 2010 - January 1, 2015Designing and supporting commercial planning activities as well as analysis, forecasting, and business operations coordination. Coordinated with multiple departments to ensure on-time project delivery. Managed budgets, forecasts, and revenue projections, and improved business operations and processes through data analysis and reporting.
Front-line role in bank branches (customer service support) at Galicia Bank
January 1, 2005 - January 1, 2010Worked in bank branches with strong focus on customer experience and service quality. Supported customers across a range of banking services and operational processes. Managed customer enquiries, issue resolution, and follow-ups, and assisted with administrative tasks and internal procedures. Helped maintain service standards and smooth day-to-day branch operations.
Education
Bachelor’s Degree in Business Administration at University of Buenos Aires
January 1, 2003 - January 1, 2009Qualifications
Training: Meta Ads, Google Ads, SEO and performance marketing fundamentals
January 1, 2026 - August 25, 2026Industry Experience
Retail, Telecommunications, Financial Services, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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