eCommerce and digital operations specialist with 10+ years in business analysis and 4+ years building and managing my own brand. Experienced in Shopify, product merchandising, content, customer experience, and end-to-end eCommerce operations. Skilled in optimising online shopping journeys, improving conversion, and delivering seamless customer experiences across digital touchpoints. Currently expanding my expertise in UX/UI design and performance marketing to create more user-focused, high-converting digital experiences. Strong combination of analytical thinking, commercial awareness, and hands-on execution within fast-paced eCommerce environments.…eCommerce and digital operations specialist with 10+ years in business analysis and 4+ years building and managing my own brand. Experienced in Shopify, product merchandising, content, customer experience, and end-to-end eCommerce operations. Skilled in optimising online shopping journeys, improving conversion, and delivering seamless customer experiences across digital touchpoints. Currently expanding my expertise in UX/UI design and performance marketing to create more user-focused, high-converting digital experiences. Strong combination of analytical thinking, commercial awareness, and hands-on execution within fast-paced eCommerce environments.WWWW…