E-commerce, Shopify and digital experience specialist with 10+ years in business analysis and 4+ years building and managing my own brand. Experienced in Shopify, product merchandising and ising, content, customer experience, and end-to-end eCommerce operations. I optimize online shopping journeys to improve conversion and deliver seamless customer experiences across digital touchpoints. Currently expanding expertise in UX/UI design and performance marketing to create more user-focused, high-converting digital experiences.

Corina Herchlik

E-commerce, Shopify and digital experience specialist with 10+ years in business analysis and 4+ years building and managing my own brand. Experienced in Shopify, product merchandising and ising, content, customer experience, and end-to-end eCommerce operations. I optimize online shopping journeys to improve conversion and deliver seamless customer experiences across digital touchpoints. Currently expanding expertise in UX/UI design and performance marketing to create more user-focused, high-converting digital experiences.

Available to hire

E-commerce, Shopify and digital experience specialist with 10+ years in business analysis and 4+ years building and managing my own brand. Experienced in Shopify, product merchandising and ising, content, customer experience, and end-to-end eCommerce operations.

I optimize online shopping journeys to improve conversion and deliver seamless customer experiences across digital touchpoints. Currently expanding expertise in UX/UI design and performance marketing to create more user-focused, high-converting digital experiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance E-Commerce & Shopify Designer
January 1, 2024 - Present
Design and build Shopify stores for small businesses, including product listings, tagging, collections, and store restructuring. Help business owners optimize their online shopping experience through branding, layout, photo selection, and UX improvements. Implement apps, integrations, and basic automations to enhance site functionality and operations.
Founder — Tiny Seed
January 1, 2020 - Present
Founded and ran a plant-based catering business with a strong digital presence. Built and managed the Shopify website and online ordering experience. Managed social media, content, product photos, and customer communications. Oversaw end-to-end operations including ordering, logistics, marketing, administration, scheduling, budgeting, accounting, inventory, and supplier management. Ensured consistent quality and brand presentation across touchpoints. Created analysis, performance dashboards, and management reporting. Supported marketing teams in evaluating campaign effectiveness and identified operational improvements and opportunities.
Commercial Planning Analyst at Telecom Personal S.A.
January 1, 2010 - January 1, 2015
Designing and supporting commercial planning activities as well as analysis, forecasting, and business operations coordination. Coordinated with multiple departments to ensure on-time project delivery. Managed budgets, forecasts, and revenue projections, and improved business operations and processes through data analysis and reporting.
Front-line role in bank branches (customer service support) at Galicia Bank
January 1, 2005 - January 1, 2010
Worked in bank branches with strong focus on customer experience and service quality. Supported customers across a range of banking services and operational processes. Managed customer enquiries, issue resolution, and follow-ups, and assisted with administrative tasks and internal procedures. Helped maintain service standards and smooth day-to-day branch operations.

Education

Bachelor’s Degree in Business Administration at University of Buenos Aires
January 1, 2003 - January 1, 2009

Qualifications

Training: Meta Ads, Google Ads, SEO and performance marketing fundamentals
January 1, 2026 - August 25, 2026

Industry Experience

Retail, Telecommunications, Financial Services, Consumer Goods, Professional Services