Hi, I’m Corrina McCann, a commercially driven, award-winning Senior Digital Marketing and Brand Director with over 15 years leading transformative brand strategies, high-impact social campaigns and data-driven digital growth. I thrive on turning ideas into scalable results, leading cross-disciplinary teams and delivering measurable business outcomes. I’ve steered iconic campaigns for global names—Aston Martin, L’Oréal, Uber, Arsenal FC, Baylis & Harding and Clinique—and built brands from the ground up, from identity and website redesigns to crisis communications and immersive events at venues like the Science Museum. I’m passionate about crafting collaborative, AI-enabled growth strategies that elevate brand equity while delivering tangible commercial value at scale.

Corrina McCann

Hi, I’m Corrina McCann, a commercially driven, award-winning Senior Digital Marketing and Brand Director with over 15 years leading transformative brand strategies, high-impact social campaigns and data-driven digital growth. I thrive on turning ideas into scalable results, leading cross-disciplinary teams and delivering measurable business outcomes. I’ve steered iconic campaigns for global names—Aston Martin, L’Oréal, Uber, Arsenal FC, Baylis & Harding and Clinique—and built brands from the ground up, from identity and website redesigns to crisis communications and immersive events at venues like the Science Museum. I’m passionate about crafting collaborative, AI-enabled growth strategies that elevate brand equity while delivering tangible commercial value at scale.

Available to hire

Hi, I’m Corrina McCann, a commercially driven, award-winning Senior Digital Marketing and Brand Director with over 15 years leading transformative brand strategies, high-impact social campaigns and data-driven digital growth. I thrive on turning ideas into scalable results, leading cross-disciplinary teams and delivering measurable business outcomes.

I’ve steered iconic campaigns for global names—Aston Martin, L’Oréal, Uber, Arsenal FC, Baylis & Harding and Clinique—and built brands from the ground up, from identity and website redesigns to crisis communications and immersive events at venues like the Science Museum. I’m passionate about crafting collaborative, AI-enabled growth strategies that elevate brand equity while delivering tangible commercial value at scale.

See more

Work Experience

Head of Digital Marketing & Brand Strategy at Raveley Studios
January 1, 2022 - Present
Direct a 20-person digital marketing team, delivering end-to-end brand strategy and campaigns for global clients across culture, lifestyle and purpose-led sectors. Achieved a 300% increase in client engagement through bold digital innovation and performance marketing programmes. Led a full rebrand for the Jane Goodall Institute UK, including new visual identity, guidelines, website redesign, social media rebrand and tone-of-voice strategy. Produced large-scale brand events, including press launches and a Science Museum exhibit, and delivered advanced SEO strategies achieving a 150% increase in organic traffic and better search rankings. Forged strategic partnerships with Aston Martin, L’Oréal, and the Jane Goodall Institute to elevate brand visibility and equity.
Digital Marketing Director at OnePlus
January 1, 2020 - January 1, 2022
Led integrated cross-channel campaigns (SEO, PPC, email, social), boosting brand visibility by 40% across key commercial moments. Built UK content strategy and social media direction, driving community engagement through influencer collaborations and ambassador programmes. Initiated CSR partnerships, improving brand reputation and community presence. Used data analytics and performance marketing tools to drive conversion and measurable commercial outcomes.
Senior Digital Consultant (Freelance / Advisory) at POW TV
January 1, 2019 - Present
Production and events company specializing in live experiences, broadcast content and brand activations. Integrated VR/AR technologies into digital content strategies, driving a 40% uplift in viewer engagement and setting new benchmarks for digital storytelling. Negotiated high-profile broadcaster partnerships, expanding audience reach across platforms by 30% through targeted content and influencer programmes.
Director of Social Media & Creative Content at Infinite Studios
January 1, 2015 - January 1, 2019
Directed international social media and creative campaigns for Uber, Arsenal FC, Estée Lauder, Chelsea FC, Volkswagen and Morgan Stanley, delivering an average 25% uplift in brand engagement across accounts. Managed a £2 million creative budget and grew the agency client base by 20% through strategic partnerships and digital channel optimization.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods