There’s something about owning a collection of wristwatches that perfectly fit your look — whether it’s galas, red carpets, boardroom meetings, or just everyday flex. That feeling? That’s what Time Piece was hoping to achieve. But their online presence wasn’t delivering on that promise.

Time Piece had quality watches and the right vision, but sales were flat and their online brand wasn’t resonating. People weren’t connecting with them, and the site wasn’t converting visitors into buyers. They needed a complete rebrand and redesign to shift perception and actually drive sales.

My job was to rebrand them entirely — change how people saw the brand online, create an experience that felt premium and aspirational, and turn browsing into buying.

I started in Figma, rebuilding their brand identity from scratch and designing user flows that felt luxury but accessible. Then I brought it to life on Wix with a sleek, modern design, high-resolution product photography, and strategic integrations for SEO optimization, email capture, and abandoned cart recovery. I added advanced filtering for watch styles, occasions, and price ranges, plus customer testimonials to build credibility. Every detail was designed to elevate the brand and guide visitors smoothly to checkout.

Within the first quarter post-launch, Time Piece saw a 54% increase in online sales and a 68% boost in site traffic. More importantly, the rebrand shifted how customers perceived them — they went from being overlooked to being a go-to for statement timepieces.

Sometimes you don’t just need a redesign. You need people to see you differently.

We all know that feeling — you find a fitness program that looks perfect, you’re hyped, ready to commit… then you hit their website and it’s just confusing. You’re not sure what you’re signing up for, the process feels clunky, and before you know it, you’ve closed the tab.

That’s exactly what was happening with this fitness program. They had amazing trainers, proven results, people were genuinely transforming their lives. But their landing page? It wasn’t doing them any favors. Visitors would land, scroll a bit, then leave without signing up. The messaging was unclear, the sign-up process felt like a chore, and there was nothing really pushing people to take that step.

My job being my strength was to design a landing page that actually got people excited enough to commit — clear, inspiring, and zero friction from the moment they land to the moment they hit “sign up.”

I started in Figma, mapping out a journey that built real momentum. Bold visuals, high-resolution transformation photos, testimonials from people who’d been exactly where they were. Then I built it out with clean design, smart CTAs placed exactly where they made sense, urgency elements like limited spots, and a sign-up form that took less than a minute. Every piece was designed to remove doubt and make signing up feel like the obvious next step.

Within the first month, the landing page hit a 31% conversion rate with a major jump in sign-ups. More importantly, people stopped bouncing — they saw themselves in the transformation stories and actually took action.
Sometimes it’s not about having the best program. It’s about making people believe they can do it too.

The name Sniffs caught my attention immediately — honestly, it’s such a creative brand name. But like a lot of brands, the name alone wasn’t enough to carry them online.

Sniffs had the products and the personality, but their customers were getting lost. People couldn’t navigate to what they actually wanted, struggled to find products that worked for their skin or matched their scent preference, and the branding? It just wasn’t clicking. They had potential, but it wasn’t translating.

My job was to do what I do best — make the site intuitive, help customers actually find what they need, and give the brand the visual identity it deserved.

I started in Figma, reworking their entire brand system and mapping out clear user flows so navigation felt natural. Then I rebuilt their site on Shopify with a clean design, high-resolution product shots, and smart plugins for filtering by skin type, scent notes, and customer reviews. Every page was designed to guide people smoothly from browsing to buying without the frustration.

Within the first month, Sniffs saw a 47% conversion rate on traffic and built a solid base of repeat customers. More importantly, people stopped getting lost — they found what they needed and actually trusted the brand enough to buy.
Sometimes all a brand needs is clarity. Good products deserve good design.