Sr Brander Agency Freelance Creative Director at Sr Brander Agency

Led a team of 10 across brand development projects, defining creative strategy and direction rather than hands-on execution. Guided the creative process end-to-end, ensuring strategic and visual consistency across the team’s output. Oversaw quality and creative standards across all client deliverables.

Senior Brand & Packaging Designer (Freelance) at Natulim Ker

Led visual system development and brand consistency across packaging, web and ecommerce touchpoints. Defined visual positioning, brand storytelling and packaging hierarchy from a strategic standpoint. Designed packaging concepts and product communication assets aligned with brand architecture. Integrated AI-assisted workflows for Amazon assets, mockups, campaigns and digital communication.

SR Brander (Freelance Creative Director) at SR Brand(er) Agency (freelance)

Lead a team of 10 across brand development projects, defining creative strategy and direction rather than hands-on execution. Guided the creative process end-to-end to ensure strategic and visual consistency across the team’s output. Oversaw quality and creative standards across all client deliverables. Art-directed and conceptually developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each. Designed scalable packaging systems, mockups and ecommerce communication materials across digital and physical touchpoints.

Senior Brand & Packaging Designer at Natulim Kēr (freelance)

Led visual system development and brand consistency across packaging, web and ecommerce touchpoints. Defined visual positioning, brand storytelling and packaging hierarchy from a strategic standpoint. Designed packaging concepts and product communication assets aligned with brand architecture. Integrated AI-assisted workflows for Amazon assets, mockups, campaigns and digital communication.

Freelance Creative Director / SR Brander at Branding Agency (SR Brander)

Lead a team of 10 across brand development projects, focusing on creative strategy and direction rather than hands-on execution. Guided the creative process end-to-end to ensure strategic and visual consistency across team output. Oversaw quality and creative standards across client deliverables. Art-directed and conceptually developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each brand. Designed scalable packaging systems, mockups, and ecommerce communication materials across digital and physical touchpoints, including social media assets, mailing design, and retail communication aligned with each brand identity.

SR Brander / Freelance Creative Director at Brand Agency (Freelance)

Led and guided creative strategy and direction for brand development projects with a focus on strategic and visual consistency. Art directed and developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each. Designed scalable packaging systems, mockups, and ecommerce communication materials across digital and physical touchpoints. Created social media assets, mailing design, and retail communication aligned with each brand’s identity, ensuring brand consistency across channels.

Freelance Senior Brand & Packaging Designer at Natulim Ker (Freelance)

Led visual system development and ensured brand consistency across packaging, web, and ecommerce touchpoints. Defined visual positioning, brand storytelling, and packaging hierarchy from a strategic standpoint. Designed packaging concepts and product communication assets aligned with brand architecture. Integrated AI-assisted workflows for Amazon assets, mockups, campaigns, and digital communication.

Freelance Senior Brand & Packaging Designer at Natulim Kē r

Led visual system development and ensured brand consistency across packaging, web, and ecommerce touchpoints for Natulim Kē r. Defined visual positioning, brand storytelling, and packaging hierarchy from a strategic standpoint. Designed packaging concepts and product communication assets aligned with brand architecture. Integrated AI-assisted workflows for Amazon assets, mockups, campaigns, and digital communication.

Led hands-on creative direction from concept development and visual identity through packaging systems and retail execution. Directed brand positioning strategies and oversaw creative quality and consistency across all deliverables.

Freelance Senior Brand & Packaging Designer at Group Thera

Art-directed and conceptually developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each. Designed scalable packaging systems, mockups, and ecommerce communication materials across digital and physical touchpoints. Created social media assets, mailing design, and retail communication aligned with each brand identity. Ensured brand consistency and visual coherence across all communication channels.

Senior Brand & Packaging Designer at Group Thera

Led design and development of brand and packaging systems, focusing on visual coherence and scalable deliverables across communication channels and touchpoints.

Freelance Senior Brand & Packaging Designer at Theramart and Backbone

Art directed and conceptually developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each brand. Designed scalable packaging systems, mockups, and ecommerce communication materials across digital and physical touchpoints. Created social media assets, mailing design, and retail communication aligned with each brand’s identity. Ensured brand consistency and visual coherence across all communication channels.

Senior Brand & Packaging Designer (Freelance) at Group Thera

Art directed and conceptually developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each. Designed scalable packaging systems, mockups and ecommerce communication materials across digital and physical touchpoints. Created social media assets, mailing design and retail communication aligned with each brand identity. Ensured brand consistency and visual coherence across all communication channels.

Senior Brand & Packaging Designer at Group Thera (freelance)

Freelance Senior Brand & Packaging Designer at Thera (Group Thera)

Art direction and brand/packaging design across consumer-facing projects. Developed visual positioning and packaging and retail communication components to support commercial and brand objectives. (Specific deliverables not detailed in the resume beyond brand/packaging responsibilities.)

Freelance Senior Brand & Packaging Designer (Group Thera) at Group Thera (Freelance)

Supported end-to-end brand and packaging design work, maintaining coherence across visual systems and delivery for packaging, mockups, and ecommerce communication materials across touchpoints.

Brand Creative Director at Diana Gómez

Led creative teams for major consumer and mass-market brands including Abbott, Alquería, Colombina, Juan Valdez, and Frito-Lay. Maintained hands-on creative direction from concept development and visual identity through packaging systems and retail execution. Directed brand positioning strategies and oversaw creative quality and consistency across deliverables.

Brand Creative Director at ALDAS

Led visual direction across campaigns, communication assets, and brand applications for Alpina, Bavaria, Nestlé, Postobón, Ensoy, and Unilever. Developed visual systems, branding, and packaging concepts aligned with commercial and brand objectives.

Brand Creative Director at ALDAS Brand

Led visual direction across campaigns, communication assets, and brand applications for Alpina, Bavaria, Nestlé, Postobon, Ensoy, and Unilever. Developed visual systems, branding, and packaging concepts aligned with commercial and brand objectives.

Art Director at Misty Wells

Developed advertising campaigns and strategic visual concepts for major national and international accounts including Chevrolet, Bavaria, and Grupo Aval. Led conceptual visual direction across branding, storytelling, and multi-platform campaign execution.

Art Director at McCann Colombia

Directed conceptual visual work for branding and campaign communication across multi-platform deliverables.

Senior Graphic Designer at DDB Colombia

Contributed to graphic design and brand deliverables supporting creative direction and campaign execution.