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Hi, I’m Cyril P. Lorilla, a strategic marketing lead with 17+ years of 360 marketing (traditional-brand, media & events development), and digital transformation . I align marketing with business goals to deliver measurable ROI, spur market expansion, and accelerate growth. I thrive leading cross-functional creative and technical teams, and I leverage digital innovation to elevate brand positioning across the UAE, GCC, West Africa, and SE Asia. I’ve built and scaled multi-channel ecosystems—web, SEO, paid/social, content, ecommerce, and events. I also deliver campaigns that combine strategic thinking with hands-on execution to achieve strong results.…Hi, I’m Cyril P. Lorilla, a strategic marketing lead with 17+ years of 360 marketing (traditional-brand, media & events development), and digital transformation . I align marketing with business goals to deliver measurable ROI, spur market expansion, and accelerate growth. I thrive leading cross-functional creative and technical teams, and I leverage digital innovation to elevate brand positioning across the UAE, GCC, West Africa, and SE Asia. I’ve built and scaled multi-channel ecosystems—web, SEO, paid/social, content, ecommerce, and events. I also deliver campaigns that combine strategic thinking with hands-on execution to achieve strong results.

Cyril P. Lorilla

Marketing Strategist, Brand Strategist, Brand Designer, +4

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Hi, I’m Cyril P. Lorilla, a strategic marketing lead with 17+ years of 360 marketing (traditional-brand, media & events development), and digital transformation . I align marketing with business goals to deliver measurable ROI, spur market expansion, and accelerate growth. I thrive leading cross-functional creative and technical teams, and I leverage digital innovation to elevate brand positioning across the UAE, GCC, West Africa, and SE Asia. I’ve built and scaled multi-channel ecosystems—web, SEO, paid/social, content, ecommerce, and events. I also deliver campaigns that combine strategic thinking with hands-on execution to achieve strong results.…Hi, I’m Cyril P. Lorilla, a strategic marketing lead with 17+ years of 360 marketing (traditional-brand, media & events development), and digital transformation . I align marketing with business goals to deliver measurable ROI, spur market expansion, and accelerate growth. I thrive leading cross-functional creative and technical teams, and I leverage digital innovation to elevate brand positioning across the UAE, GCC, West Africa, and SE Asia. I’ve built and scaled multi-channel ecosystems—web, SEO, paid/social, content, ecommerce, and events. I also deliver campaigns that combine strategic thinking with hands-on execution to achieve strong results.

Available to hire

Hi, I’m Cyril P. Lorilla, a strategic marketing lead with 17+ years of 360 marketing (traditional-brand, media & events development), and digital transformation .

I align marketing with business goals to deliver measurable ROI, spur market expansion, and accelerate growth. I thrive leading cross-functional creative and technical teams, and I leverage digital innovation to elevate brand positioning across the UAE, GCC, West Africa, and SE Asia.

I’ve built and scaled multi-channel ecosystems—web, SEO, paid/social, content, ecommerce, and events. I also deliver campaigns that combine strategic thinking with hands-on execution to achieve strong results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Arabic

Intermediate

Work Experience

Marketing Manager (traditional & digital) at Advanced Watertek (now GRADIANT)

November 1, 2023 - August 31, 2025

Spearheaded marketing transformation (traditional and digital; ATL/BTL; organic & paid) driving 75% growth worth AED 69M in Onshore sales and AED 1M offshore revenue. Directed & trained sales on digital, SEO & content strategies, grew leads, and secured new distributor partnerships by aligning KPIs, ROI, and event strategies with corporate goals. Led A-Z digital branding, omni-channel analytics, and regional event strategies; coordinated cross-border collaboration among offices and multiple teams.

Head of Marketing at AL KHATEEB

August 1, 2022 - May 31, 2023

E-commerce strategic lead for GCC/West Africa; directed multi-channel market strategy, budgeting and analytics (SEO, digital, social, marketplaces, paid/organic) achieving high engagement and high-value sales, including AED 100,000 single conversions and new distributor partnerships. Led digital & brand transformation for 3 brands (including one luxury line), developed full-stack branding and 1 e-commerce site (9,000 of 13,000 products), designed UX/front-end and marketplaces (Shopify, Alibaba, Dubuy, Insta). Managed 360 Events Strategy & Execution and mentored multidisciplinary teams for timely delivery.

Marketing Manager at VIG TRAINING

February 1, 2021 - February 28, 2022

Set up and scaled the UAE branch’s 360 marketing: plan, budget, execution, analytics & re-strategy across UAE & GCC markets. Drove 10-40% monthly sales growth through brand repositioning, content marketing, and lead-gen strategies; oversaw creative, media partnerships, and digital campaigns across web, SEO, social, and paid channels.

Senior Digital Marketing Executive at FAST RENT A CAR

August 1, 2018 - September 30, 2019

Directed 360 traditional and digital marketing strategy (SEO, social, paid, organic); ensured alignment of campaigns and budgets with core business and sales objectives. Served as primary liaison for Brand and Media planning; managed marketing procurement from vendor research to approvals and payments.

Administration Manager at SOMJI & CO

January 1, 2017 - March 31, 2018

Managed admin, HR, logistics and procurement; led minor email/social media and internal event campaigns; organized CRM lead generation; supervised 2 sales agents.

Marketing Supervisor at ONTIME GROUP

November 1, 2015 - May 31, 2016

Set up unified marketing, brand, and digital (new websites, B2B-B2C; ATL/BTL) for 5 current and 8 future subsidiaries; mentored 2 designers and 1 social media team; directed creative and events plan.

Marketing Executive at NIPPON PAINT / A3DESIGN

November 1, 2007 - May 31, 2015

Business development: set up from scratch and developed GCC & SE Asia pricing and petrochemical outlook database used by Japan HQ; Client & Event management: traveled to top manufacturers and organized 360 exhibitions for Big 5 at DWTC.

Marketing & Communications Specialist at HP (Philippines)

October 1, 2004 - December 31, 2005

Organized 15-person monthly events and two events of 50-100 people; managed media relations; implemented Corporate Culture & Branding (ATL-BTL/ Online/ retail) with Ogilvy.

Internal Communications Specialist at Canon (Philippines)

October 1, 2003 - July 31, 2004

Implemented unified corporate branding (ATL/BTL, print); managed front-end web content for internal staff site; coordinated cross-functional internal/external events.

Marketing Communications Specialist at The Heritage Hotel Manila (Millennium Group)

April 1, 2000 - September 30, 2003

Supported budget and initiatives; established B2C-B2B ATL/BTL design & event system; managed design teams and executed campaigns across events, print, outdoor, and interiors; organized 360 social campaigns and media relations.