I turn good briefs into great campaigns with smart strategy, big ideas—and then I craft. I mine briefs, flip them, stretch them, and make them sing. I design custom type, illustrate across a range of styles, and build bold conceptual work that sparks conversation. Off the clock, I’m a husband, father, lifelong learner—and occasional AI music video creator. Creativity doesn’t clock out. As VP Creative Director and Lead Art Director, I’ve helped expand Haleon and Mondelez portfolios, steered 360 campaigns for Toyota, and delivered winning strategy in client pitches. I’ve worked with brands like KFC, RBC, Parmalat, Mountain Dew (DewMocracy in Canada), Juicy Fruit, M&M’s, Mars, and VISA. I launched GM commercials and built a career across design studios and agencies, from Smack Design to Soda&Tonic Design. My path includes Production University, an Honours education at Seneca College, and more than 15 years in Advertising and Design.…I turn good briefs into great campaigns with smart strategy, big ideas—and then I craft. I mine briefs, flip them, stretch them, and make them sing. I design custom type, illustrate across a range of styles, and build bold conceptual work that sparks conversation. Off the clock, I’m a husband, father, lifelong learner—and occasional AI music video creator. Creativity doesn’t clock out. As VP Creative Director and Lead Art Director, I’ve helped expand Haleon and Mondelez portfolios, steered 360 campaigns for Toyota, and delivered winning strategy in client pitches. I’ve worked with brands like KFC, RBC, Parmalat, Mountain Dew (DewMocracy in Canada), Juicy Fruit, M&M’s, Mars, and VISA. I launched GM commercials and built a career across design studios and agencies, from Smack Design to Soda&Tonic Design. My path includes Production University, an Honours education at Seneca College, and more than 15 years in Advertising and Design.WWWW…