Available to hire
Results-driven Associate Director with deep expertise in enterprise operations, project management, remote operations, and technical/operational team leadership. Over 20 years with XM Satellite Radio / SiriusXM, Craig has led complex broadcast and media infrastructure initiatives—delivering zero downtime and minimal/no impact to subscribers while maintaining high operational standards.
Craig’s career spans full facility oversight, studio moves, equipment refreshes, remote production enablement during COVID-19, and the expansion of media workflows to support new video-related capabilities. He has managed both technical operations and Canadian music programming teams, earning promotions through ownership, execution, and continuous team training.
Experience Level
Work Experience
Associate Director, Enterprise Operations & Music at XM Satellite Radio / SiriusXM Canada Inc.
January 1, 2024 - December 31, 2025Led enterprise operations and Canadian music programming. Managed on-going operational excellence across broadcast systems, facility readiness, and technical workflows; coordinated remote production enablement for content creators during COVID-19 with staff training and remote studio console control. Took on leadership of Canadian Music Programming Team and planned subsequent facility move efforts. Also supported enterprise initiatives including infrastructure planning for video content generation workflows (completed in early 2025).
Senior Manager, Enterprise Operations at XM Satellite Radio / SiriusXM Canada Inc.
January 1, 2020 - December 31, 2023Promoted to Senior Manager of Enterprise Operations in 2020. Initiated and delivered a remote operations plan enabling programming teams (technical producers, show producers, hosts, music programmers) to work from home within 60 days, including equipment distribution and remote training—maintaining full day-to-day output with no listener impact. Continued oversight of enterprise operations, remote workflows, and operational continuity.
Technical Operations Engineer at XM Satellite Radio / SiriusXM Canada Inc.
January 1, 2008 - December 31, 2019Owned oversight and maintenance of the broadcast facility, including on-location broadcast events and external source connectivity/content delivery. Served as primary point of contact to operations and programming teams within the US parent company. Orchestrated a broadcast facility move—managed budget, internal coordination, layout design, contractor liaison, and equipment move scheduling—completed on time and with no downtime impact. Planned and executed a full equipment refresh across studios, including Gantt chart and budget ownership, completing on schedule.
Production Manager at XM Satellite Radio / SiriusXM Canada Inc.
January 1, 2005 - December 31, 2007Managed the Canadian production team for service launch in Canada (2005-2008). Trained at US facilities to implement technical and content workflow, then trained the Canadian broadcast technical team to follow US workflow adherence. Responsible for training and scheduling technical team members; producing imaging for Canadian channels; and executing recording/tracking engineering roles for in-studio band recordings.
Producer / Technical Producer (Freelance) at CHUM Radio
January 1, 2004 - December 31, 2005Provided freelance technical production services for Live From Wayne Gretzky's. Continued live technical production support while working in radio environments for on-air broadcast needs.
Technical Producer (Part-Time/Freelance) at Various Part-Time and Freelance (CHUM Radio Network, The Fan 590, and other projects)
January 1, 2002 - December 31, 2003Operated and distributed syndicated and live-produced programming to CHUM Radio Network affiliates; ran consoles for live talk properties for The Fan 590 (CJCL); performed on-location technical setup and operations for Raptors post-game radio shows; and supported weekly live network hockey show production (equipment set-up/strike and live technical production).
Technical Producer at The Team, Canada's Sports Radio Network / Team 1050
January 1, 2001 - December 31, 2002Ran the broadcast console for flagship Team 1050 and distributed live sports-talk content to local station and network affiliates, ensuring programming timing across the network. Executed live programming while conducting off-air recordings and performing in-studio tasks.
Salesperson at 97.7 HTZ-FM
January 1, 2000 - December 31, 2000Developed client relationships to increase sales. Educated clients on effective radio advertising campaigns, including proper creative messaging.
Promotions Team Member at 610 CKTB
January 1, 1999 - December 31, 1999Drove the Community Cruiser to paid and promotional events, providing live on-air reports. Maintained strong engagement with clients and the general public.
Music Director / Overnight Technical Producer (promotion to Music Director) at CHRE-FM (105.7)
January 1, 1990 - December 31, 1999Provided overnight technical production by operating the console and broadcasting station programming. After six months, added morning show operations and coordinated remote setups. Later served as Music Director responsible for choosing music and creating daily programming schedules; filled in as swing shift host as needed. During tenure, the station posted continual year-over-year increases in ratings.
Education
High School Diploma at Grimsby Secondary School
January 1, 1990 - August 20, 2026Qualifications
Industry Experience
Media & Entertainment
Experience Level
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